Volume 14, Issue 27 (8-2024)
JRSM 2024, 14(27): 246-273 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
ghavami komleh F, nazari R, shajie R. Designing Demand Stimulation Theory For Sports In Iran Society By Mix Method. JRSM 2024; 14 (27) :246-273
URL: http://jrsm.khu.ac.ir/article-1-3068-en.html
URL: http://jrsm.khu.ac.ir/article-1-3068-en.html
1- Ph.D student, Department of Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.
2- Associate Professor of Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran. ,nazarirasool@yahoo.com
3- Assistant Professor of Sports Management Department, Payam Noor University, Tehran. Iran.
2- Associate Professor of Sports Management, Faculty of Sports Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran. ,
3- Assistant Professor of Sports Management Department, Payam Noor University, Tehran. Iran.
Abstract: (3353 Views)
The main purpose of this study was to Designing a model to stimulate demand for sports in Iranian society. In so doing, a sequential exploratory mixed methods research was used. Thus, the data were collected in two phases: In the qualitative section, using the grounded theory method, through a semistructured with 16 managers and university experts, the data were collected and obtained using the Strauss and Corbin systematic design with MAXQDA, demand stimulation codes and components. The questionnaire was designed based on the findings from the qualitative stage. In order to validate the model, the newly developed questionnaire was administered through the participation of 384 managers, experts and athletes of the entire Iranian community and showed the research findings. The highest predictor of demand stimulation model is related to process strategy with a value of 0.78 and the lowest percentage is related to the axial phenomenon with a value of 0.51. Also the validity of the research model, Structural equations were measured through the model indices, the results of which indicated an acceptable fit for all the mentioned indices.
Keywords: Demand Stimulation, Sport Institutionalization, Sport, Health-Oriented Sport, Grounded Theory Approach
Type of Study: Research |
Subject:
sport management
Received: 2023/11/17 | Accepted: 2024/04/12 | ePublished ahead of print: 2024/04/12 | Published: 2024/08/31
Received: 2023/11/17 | Accepted: 2024/04/12 | ePublished ahead of print: 2024/04/12 | Published: 2024/08/31
References
1. The World Health Organization. Global Operational Plan for the Prevention and Control of Non-Communicable Diseases 2020-2013. (Persian). https://doi. rg/10.1007/s40200-020-00709-8
2. Parsaju Ali. Javadipour M, Zarean h. Determining Social Participation Strategies in Iranian Public Sports. Contemporary Research in Sport Management.)2016( 8(16): 13-28. (Persian). https://doi. rg/10.22084/smms.2018.16716.2225
3. Sobhani B, Hashemi S. Social Functions of Public Exercise with Emphasis on Social Confidence. Sport Management Studies. )2018.(9(42): 185-202. (Persian). https://doi. rg/10.22089/smrj.2017.1238.129
4. Male, F. Assessing impact of uncertainties in decline curve analysis through hindcasting. Journal of Petroleum Science and Engineering. 2019. Volume 172: 340-348. DOI: 10.1016/j.petrol.2018.09.072. [DOI:10.1016/j.petrol.2018.09.072]
5. Glenby M, Hussein M, Rezaei Sufi M. Comparison of the viewpoints of sports authorities with mass media officials on media coverage of women's sports. Journal of Applied Research in Sport Management. )2018.( 6(24): 72-4(24). (Persian). https://doi. rg/20.1001.1.23455551.1397.6.4.7.9
6. Salimi M, Sultan Hussein M, Nadarian Jahromi M. Assessing the Barriers to Iranian Sport Marketing Developments. Journal of Sport Management. 2016; 29: 13-36. (Persian).
7. Schuster, L., Kubacki, & Rundle-Thiele, S. Community-based social marketing: effects on social norms. Journal of Social Marketing. 2016. 6(2), 193-210. https://doi. rg/10.1108/JSOCM-06-2015-0036 [DOI:10.1108/JSOCM-06-2015-0036]
8. Nikaein Z, Sjjadi Hezareh SH, Motakallemi B, Sorrahi D, Saeidi T.Needs Assessment of Jobs in the Field of the Health System to Enrich with the Sport Activities: Case study of Emergency Medicine in the Province of Guilan.Sport Management and Development.) 2017:( 211-230. (Persian).
9. Falahati S, Shekari R. The effect of economic and social status of individuals on their participation in sports activities with emphasis on leisure time. First National Conference on Health Sciences Prevention and Championship Development. )2018(.(Persian).
10. Plevinsky JM, Wojtowicz AA, Poulopoulos N, Schneider KL, Greenley RN. Perceived impairment in sports participation in adolescents with inflammatory bowel diseases: a preliminary examination. Journal of pediatric gastroenterology and nutrition. 2018 Jan 1;66(1):79-83. https://doi. rg/10.1097/MPG.0000000000001633 [DOI:10.1097/MPG.0000000000001633]
11. Chen Q, Liu T. The effectiveness of community sports provision on social inclusion and public health in rural China. International journal of environmental research and public health. 2020 Jan;17(2):597. https://doi. rg/10.3390/ijerph17020597 [DOI:10.3390/ijerph17020597]
12. Finnella,K, J. Johna, R. Thompson, D. 1% low-fat milk has perks!: An evaluation of a social marketing intervention. 2017 Volume 5, Pages 144-149. https://doi. rg/10.1016/j.pmedr.2016.11.017 [DOI:10.1016/j.pmedr.2016.11.017]
13. Tarari E, Ehsani M, Noruozi Seyed Hosini, R, Kuzechian,H . Designing a model of participation in recreational sports with a social marketing approach. Applied Research of Sport Management. )2019( 7(4). (Persian).
14. Ghafouri F, Honary H, Ali Ghaderi J. Identification of Factors Influencing the Development of Iran Police Sports.(2018):137-162 .(Persian).
15. Shahryari N, Tabesh S, Nazari R, Zolfagharzadeh MM. Meta-analysis of the Effects of Social-Health Development on the Institutionalization of sport for all.Nurse and physician whitin war.(2020). 7(25):4-41. (Persian).
16. Mousazadeh S, Alizadeh Aghdam MB.Studying the relation between social capitals and health based life style of students in University of Tabriz. The Joournal of Soclology Studies. (2016). 9(30): 81-93. (Persian).
17. Aman, Mohd Sallehl, Mawarni Mohamed, and Mohd Sofian Omar-Fauzee. "Sport for all and elite sport: underlining values and aims for government involvement via leisure policy." European journal of social sciences 9.4 (2009): 659-668
18. Ghafouri F, Memarzadeh MS, Alavi S. Determining the Contribution and Role of the Executive Organizations in Development of community Sport. Applied Research of Sport Management. (2019). 8(29):11-32. (Persian). https://doi. rg/10.30473/arsm.2019.5843
19. Corbin JM. Basics of qualitative research: Grounded theory procedures and techniques. Sage; 1990. ISBN: 9780803959392
20. Danaeefar H, Emami SM. Reflection on Grounded Theory: Qualitative Research Strategies, Journal of Management Thought. (2007). 2: 69-97. (In Persian).
21. Yang D, Richardson JC, French BF, Lehman JD. The development of a content analysis model for assessing students' cognitive learning in asynchronous online discussions. Educational Technology Research and Development. 2011 Feb 1;59(1):43-70.G. [DOI:10.1007/s11423-010-9166-1]
22. Danaeifard H, Mozafari Z. Promoting validity and consistency in management practices, including the importance of national deployments. Journal of Management skills. (2008) 1(1): 131-162. (Persian).
23. Selden L. On Grounded Theory‐with some malice. Journal of Documentation. 2005 Feb 1;61(1):114-29. https://doi. rg/10.1108/00220410510578041. [DOI:10.1108/00220410510578041]
24. Creswell, J. W. (2015). Qualitative inquiry and research design: choosing among five approaches including narrative research, phenomenology, grounded theory, ethnography, Case study, translated by Hasan, D., & Hasan, K., Tehran. ISBN: 9789643883652
25. Mehregan M, Zali M. The search or validation techniques in managerial research, periodical journal of Management Culture. (2006). 4(14): 5-26. (Persian).
26. Razavi Mahmoud Abadi M. Ghahrani k,Zarei Mahmood Abadi, M. Identifying and Ranking Factors Affecting Entrepreneurship in Sport Using the Multi Criterion Analysis and Copeland Analysis. Journal of Management Training and Motor Behavior. (2017) 2(12): 113-130. (Persian).
27. Hallmann K, Breuer C. The influence of socio-demographic indicators economic determinants and social recognition on sport participation in Germany. European Journal of Sport Science. 2014 Jan 1;14(sup1):S324-31. [DOI:10.1080/17461391.2012.704078]
28. Sayyadi A, Mehdi BozorgO. The Impact of Exercise on Crime Reduction in Youth. 9th Congress of Pioneers of Progress, Tehran, Center for Iranian Islamic Progress, (2017). (Persian).
29. Sung, Billy, et al. "Critical success factors of public health sponsorship in Australia." Health Promotion International 35.1 (2020): 42-49. [DOI:10.1093/heapro/day107]
Send email to the article author
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
