Volume 7, Issue 13 (4-2017)
JRSM 2017, 7(13): 55-66 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Seyed Bagheri S M, Sharifian E. Identifying and prioritizing barriers to sponsorship of private companies of sport of champions. JRSM 2017; 7 (13) :55-66
URL: http://jrsm.khu.ac.ir/article-1-2592-en.html
URL: http://jrsm.khu.ac.ir/article-1-2592-en.html
Abstract: (8970 Views)
The aim of this study was to identify and prioritize barriers to sponsorship of private sponsorship of sport of champions in Kerman province. The research method was survey and Based on applied objective. The statistical population included top managers of private firms in Kerman province (N =150) Which 108 companies were selected with simple random sampling. The required data were collected by using researcher made questionnaire. Face validity of the questionnaire was confirmed by 10 experts in sports management and content validity was calculated based on Lawshe model CVI=0.92. In order to identify the factors and assess the construct validity, exploratory factor analysis method was used. Internal reliability was obtained with Cronbach Alpha α=0.82. To analyze the data one sample t test and ANOVA test were used. Results of factor analysis showed that 57% of the total variance was related to four factors: One-sample t test results showed that there were significant differences between all of the barriers with score criteria. Also results of ranking of barriers showed that the factor of legal-government is the most important factor inhibitor with an average of 3.76 and sports management was minimum repressor factor in the lack of financial support private companies of sport of champions with an average of 3.68. Therefore Codification of legislation and regulations for the sponsors is very important to eliminate the barriers of their participation in the sport of champions.
Type of Study: Research |
Subject:
sport management
Received: 2014/10/11 | Accepted: 2016/07/2 | Published: 2017/08/23
Received: 2014/10/11 | Accepted: 2016/07/2 | Published: 2017/08/23
References
1. Alireza Faed, ,"sterategic assessment of sport sponsorship as a marketing communication tool in electronic industries of Iran", for the degree Master thesis, Tarbiat Modares University, 2006
2. GiKoo Y. Sport sponsorship match-up effect on consumer based brand equity: an application of the schematic information process. Unpublished doctoral degree dissertation. Department of sports management, recreation management and physical education. Florida State University. 2004.
3. Huda H Al-Khaja. Investors opinions about sports marketing in Bahrain. The sport Journal. 2001. 4(4).
4. Strelize B. Relationships in sport sponsorship: a marketing perspective. . Unpublished doctoral degree dissertation. Faculty of Management. University of Johannesburg. 2005. 21-45.
5. Polit DF, Beck CT, Owen SV.” Is the CVI an acceptable indicator of content validity? Appraisal and recommendations.” Res Nurs Health.(2007), 30(4), P: 459-67.
6. Streiner DL & Norman GR. Health Measurement Scales. A Practical Guide to Their Development and Use. Oxford, Oxford University Press,(1992).
7. Van Heerden , Theuns G.Kotze & Johan Bruwer ,"Media exposure and sponsorship recall", South African Journal for Research in Sport, Physical Education and Recreation.2004, 26(2): 1..31-140
8. Dobson, Stephen and Goddard, John “The Economics of Football”, United Kingdom, Cambridge University press, First published(2001).
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
