Price policies are one of the most permissive policies in Iranian economic for controlling energy carrier's consumption. In addition, the non-price policies such as energy efficiency improvement are effective for controlling energy carrier's consumption. This paper assesses the economic impacts of energy efficiency improvement (in gasoline, gasoil and electric) as a non-price policy. For the purposes of this paper computable general equilibrium (CGE) model based on social accounting matrix (SAM) is used. The social accounting matrix is aggregated in 12 activities and 14 commodities. The CGE model blocks are: production block, institution block, trade block, Investment block and system constraint block. The results show that, first 10 percent improvement in energy efficiency makes the highest rebound effects (of gasoline) in the transport sector with 29.8 percent, the highest rebound effect (of gasoil) in the transport sector with 24.7% and the highest rebound effect (of electricity) in the other services sector with 24.5 percent. Second 10 percent improvement in energy efficiency causes the greatest increase in the output level of sectors (related to gasoline, gasoil and electricity) respectively, in the "transport", "transport" and "other services" by 0.62, 0.51 and 0.32 percent. Thirdly 10 percent improvement in energy efficiency increases the GDP respectively 0.17, 0.15 and 0.11 percent.