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Today, the organizational culture variable is the main focus of analysis in many organizational studies. In the last years, this construct, has found special status in the field of sport management researches. This study aims to validate and investigate the psychometric properties of organizational culture assessment instrument (OCAI) based on the competing values framework model (CVF) in Iranian sport organizations (federations). The methodology of the present research is based on a correlation study (A factor analysis type of covariant matrix or correlation through principle components analysis method). The statistical population includes 52 sport federations (703 sport experts). In confirmatory factor analysis (CFA) method, the number of samples was determined according to the number of variables and 253 subjects (83.77%) were selected in a stratified random sampling method as final samples. The data were collected through OCAI and the construct validity, also, analyzed using LISREL 8.70 software and a CFA method.  The results obtained showed that OCAI questionnaire was a multi-dimensional construct and the four OCAI factors were confirmed to be as cultural profiles: Clan (6 items), Adhocracy (6 items), Market (6 items) and Hierarchy (6 items). The other result, confirmed the OCAI reliability suitability by computing internal consistency through cronbach &alpha test (r=0/86). Considering the confirmation of psychometric properties of OCAI and cultural profiles in factor analysis, organizational culture assessment instrument (OCAI) based on the competing values framework model (CVF) seems to be an appropriate instrument and theoretical framework for assessing the organizational culture in Iranian sports organizations (federations). Therefore, it is suggested that sport management researchers attempt to assess the organizational culture by using OCAI questionnaire in Iranian sport organizations.

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The purpose of present study was to standardize the measurement tool of beliefs
in advertising through sport. Following the permit was taken from the owner of
the questionnaire (Pyun, 2006), questionnaire by the three-stage translation
method and introductory study performed. Population of the study was all the
spectators that attended in the Azadi Stadium, 342 samples were selected
randomly. 27 items were included in the questionnaire with seven components
(being economic, product information, falsity, materialism, social image and role,
annoying, pleasure). Questions were analyzed by the 5-likert scale. To determine
the formal and content validity of the tool, viewpoints of experts in sport marketing
were used. To determine the structure validity of the tool, CFA was applied by
using LISREL package. Analysis of the structure validity of the tool showed that
items of the questionnaire had an appropriate factor load. The results showed
that the indices of the model had an appropriate goodness of fit2.45¬df=/2x,
RMSEA=0.065, GFI=0.94, AGFI= 0.95 approved the indexes. Cronbach’s Alpha
coefficients of the reliability of the seven components were between 0.70 to
0.730.Given the confirmation of relevant tool in this study; other researchers can
use this tool to measure the customers’ belief advertisement through sport.