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The situation expression of sport tovrism marketing indices form sport andtoorism experts view in west Azerbaijan province

Volume 5, Issue 9 (4-2015)
Abstract

The purpose of this study is to indendiey the situation expression of the sport
tourism marketing indexes from sport and tourism expert’s view in west
Azerbaijan province.This study is descriptive- analytical and field methods.
Research statistical population is expert members of tourism organization (n=39)
and expert members of physical education general offices (n=45). Research tools
is sport marketing tourism indexes Questionnaire Bidokhti and Nazari (2009) with
reliability of (α= 0. 82). Validity was confirmed by sport management experts’
view. For comparison of existence and ideal situation, Wilcox test used. Also for
component mean comparison with mean of the spectrum one-sample t-test and
for precedence of the indexes was used from Friedman test (p≤0.05) were used.
The results showed that, between the current and ideal situation in massive
investment country modification, development of infrastructure, attention to
tourism attractions, promotion activities and regulation of guidelines based on
distribute attractions, there are significant differences and in all cases, the
existence situation mean is less than ideal situation. This means that the
mentioned indicators are not empowered in the existing situation and need to be
reviewed, that achieve to their optimum condition.
based on results, the managers don’t use from marketing indexes mentioned as
a way of sports tourism marketing, while indicate that the use of these methods,
are the reasons for development of sports tourism marketing. The result of this
factor is: create of positive station in the sport tourist minds, and at last these
industries develop in western Azerbaijan province, and increase tourism market
share.


Transformations and Strategies of the Sports Tourism Industry During the Covid-19 Epidemic
Reyhaneh Rostamali, Dr Houriyhe Dehghanpouri, Dr Hadi Bagheri,
Volume 12, Issue 24 (12-2022)
Abstract
This study aimed to identify the implications of Covid-19 on sports tourism and to provide appropriate strategies. The research paradigm is interpretive, its nature is exploratory, the approach is inductive, the research method is qualitative, the research strategy is the thematic analysis and the data collection was performed using targeted library study and in-depth semi-structured interviews. Data were collected from two groups of related text and informed people. Sampling was done based on theoretical saturation and purposeful manner (8 informed people and 17 articles). Holsti’s PAO method was used to measure reliability, which was approved. The thematic analysis method was used to analyze the data. The effects of Covid-19 on sports tourism were 67 basic themes, 13 organizing themes, and 3 global themes.  52 basic codes, 7 organizing themes, and 2 global themes were identified as strategies to deal with these effects. Based on the findings, it can be stated that along with the changes caused by Covid-19, the sports tourism industry needs change in its approach and operations. This research proposes strategies to make these changes that will lead to the restoration of sports tourism.

Identify Appropriate Methods for Financial Block in Sports Tourism Businesses
Mr Mostafa Mohammadian, Dr Noshin Benar, Dr Fatemeh Saeedi,
Volume 13, Issue 25 (9-2023)
Abstract
This study aims to identify the appropriate methods for the financial block as one of the four main elements of Osterwalder's business model. The present study is based on qualitative studies and Brown and Clarke (2006) theme analysis method. The statistical population of the research encompassed owners and adept managers specializing in sport tourism, as well as employees of diverse sections of sport tourism businesses in Guilan province. Fifteen individuals were chosen applying purposive sampling with the help of snowball and non-random techniques, the sampling procedure continued until the theoretical saturation stage was reached. This research has been carried by content analysis method and making use of Max QDA software. Findings indicate that the components of the financial block for this type of business include ten main dimensions and 27 sub-dimensions in 2 themes (theme) including, revenue model and cost structure. The cost structure also includes the cost of infrastructure facilities, the cost of tours, the cost of human resources and the cost of training and the revenue model also includes health and sports tourism services, facility rent, athlete certification, membership fees, and the use of apps and financial needs. Financial modeling from qualitative data analysis helps sports tourism business owners to make decisions in calculating situations and thus comparing different scenarios.

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