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Showing 2 results for Relationship Quality

Mr Zeinolabedin Rezaei, Dr Abbas Khodayari, Dr Mehdi Kohandel,
Volume 12, Issue 24 (12-2022)
Abstract

In this study, some predictions and consequences of football fans' engagement have been examined. The present research is applied in terms of purpose and in terms of how to collect descriptive information of correlation type. To collect the required data, Persepolis football team fans (n = 220) were considered as a statistical sample and completed the electronic questionnaires voluntarily. To collect data from six questionnaires; Team Quality Questionnaire Zhang et al. (1997), Communication Quality Questionnaire Nyadzayo et al. (2015), Emotional Satisfaction Questionnaire Reynolds & Beatty (1999), Perceived Value Questionnaire Daniel Sweeney (2008), Engagement Questionnaire Researcher-made, Behavioral Questionnaire Kim (2008) has been used. The results of structural equation modeling showed that team quality affects emotional satisfaction and engagement of fans, but relationship quality only affects engagement. The relationship between emotional satisfaction and fan engagement as well as the relationship between engagement and behavioral intentions was positive and significant. The role of positive mediation of emotional satisfaction on the relationship between team quality and fan engagement was confirmed. Also, Perceived value moderated the causal relationship between relationship quality and emotional satisfaction. According to the results, it is suggested that the clubs, by improving the quality of their team and relationship with the fans, create a permanent engagement for them so that they can increase their intention to re-presence and word of mouth spread.

Farshad Tojari, S.hamid Sadjadihezaveh, Hosein Saleh,
Volume 13, Issue 26 (12-2023)
Abstract

The general purpose of the present study was to investigate the effect of relationship quality on the presence, media and purchasing behavior of fans of Iran's premier football league teams. The current research was a descriptive research of the correlation type. The statistical sample was the fans of the Premier Football League of Iran 1399-1400 season, who were selected by proportional sampling method. In this research, the relationship quality, attendance, media and shopping questionnaires of Kim et al. (2011) were used. The results showed that the quality of the relationship with regression coefficients of 0.63, 0.57 and 0.65 and critical ratios of 18.48, 16.97 and 17.72 respectively on the behavior of buying goods, media and attendance at the stadium of League fans. Iran's top football has a significant positive effect.



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