Showing 6 results for Media
Dr Mohamad Ali Ghareh, Dr Marjan Safari, Dr Shahrzad Nayeri,
Volume 6, Issue 11 (9-2016)
Abstract
This research aims to reconstruct the functions of national media for development of recreational sports and present strategies and guidelines. The qualitative approach and data-based theorization method is used in this research. In this method, the functions and strategies of national media are elicited directly from the data obtained through profound interviews with experts in order to develop recreational sports. The statistical population in this study consists of all experts who have academic specialization and executive experience in the field of management of recreational sports and media, selected from the university and recreational sports authorities. Sampling method is snowball and 28 interviews are made with the experts as explained above. Based on the analyses of the interviews, nine functions are found for the national media in development of recreational sports. These include: the educational function, the informatic function, the awareness function, raising information, social coherence, institutionalization, highlighting, social marketing, modernism, and environmental supervision. In general terms, based on the findings of this research, one can state that media can have a prominent role in increasing the participation of people in recreational sports regarding the influence they have in attracting the audience and participating in the process of formation of public thoughts.
Dr Mohsen Esmaeili, Mr Gholamreza Amani,
Volume 8, Issue 16 (12-2018)
Abstract
The purpose of this study was to provide a model for surveying the effect of attitude towards sport advertising on perceived value and purchase intention. The research is applied in terms of purpose and descriptive and survey in terms of data collection method. Data collection tools were included of questionnaire, interview and library study. The statistical population of this research was customers of Sport stores in Chabahar Free Zone. Purposive availability sampling method was used (n=333) and data were analyzed using descriptive and inferential statistics. Findings showed that fit indices of the model are proportional (RMSEA = 0/064, CFI=0/93, RFI= 0/92, NFL=0/89). The variable “personal use” at the significant level (0.05) had highest load factor (0.70) among effective factors on attitude towards sports advertising. The results showed that positive attitudes toward advertising could not guarantee the purchase of sports products by itself, but value creation in consumers as mediator factor can lead to buy. It is suggested that advertisers of products and services pay more attention to the attitude of audiences and advertising agencies such as mass media try to have more control over the nature of sports advertising.
Dr Hadi Bagheri, Ms Shariat Zare, Dr Hosein Alimohammadi,
Volume 11, Issue 21 (7-2021)
Abstract
Abstract
The purpose of this study was to identify strategies attracting sponsors for Iranian women's football league. This study conducted in Delphi technique. First, strategies attractiing sponsors were listed in four categories: legislation, media broadcasting, federation/ league organization programs, and club programs. Then, the experts' opinions on these strategies were collected in three times. The research population consisted of two groups: 1) academic experts; 2) coaches and supervisors of the women's football teams in Pro league. 21 persons were selected as Delphi panel by judgment sampling. Delphi panel reached a consensus on 25 proposed strategies. "Games broadcasting; popular sports TV programs’ focus; and license for launching private TV” had the most and "governmentalized women's teams" had the least agreement. Media strategies, club activities, federation/league organization activities, and legislative decisions were prioritized, respectively. According to the results, the most important strategies were related to the media, which shows that sponsors were associated with women's football because of more public exposure and wider or more loyal target community. Therefore, with the social and religious sensitivities about women, resolving media challenges requires negotiation with socially and politically influential groups. Also, the performance of clubs should be improved to increase the league's commercial value and attractiveness.
Mr Mahdi Latifi Fard, Dr Marjan Saffari,
Volume 11, Issue 22 (12-2021)
Abstract
Fans like to talk about their favorite team and players with others. Professional team fans use social media to learn more about teams, connect with other fans, follow teams and players, and build a fan community. Social media by creating a network of users has become a platform for researchers to study fan behavior. Given that members of the fan community interact with each other, their opinions on social media also has determined relation to each other. The present study to understand and discover the relationship between fans 'opinions of El Clásico, used the network approach. In this study, Facebook was selected as the research platform to analyze the media consumption of fans about the El Clásico in the 2017-18 season. Finally, fan comments were divided into 14 categories. The results showed that the three nodes of "references to the team", "references to the individual" and "references to the game" are the most important categories that have kept the network of dialogue between the fans dynamic. While these three nodes of "references to the team", "references to the individual" and "references to the game" are important structurally and network-wise , but from a behaviorism point of view, team identification plays a key role in creating such a network. This means that the underlying role of the "use of us and them" node in the network of opinions is certain.
Farshad Tojari, S.hamid Sadjadihezaveh, Hosein Saleh,
Volume 13, Issue 26 (12-2023)
Abstract
The general purpose of the present study was to investigate the effect of relationship quality on the presence, media and purchasing behavior of fans of Iran's premier football league teams. The current research was a descriptive research of the correlation type. The statistical sample was the fans of the Premier Football League of Iran 1399-1400 season, who were selected by proportional sampling method. In this research, the relationship quality, attendance, media and shopping questionnaires of Kim et al. (2011) were used. The results showed that the quality of the relationship with regression coefficients of 0.63, 0.57 and 0.65 and critical ratios of 18.48, 16.97 and 17.72 respectively on the behavior of buying goods, media and attendance at the stadium of League fans. Iran's top football has a significant positive effect.
Hamed Sabzevari, Farhad Ghadiri, Abbas Bahram, Rasol Yaali,
Volume 100, Issue 100 (10-2020)
Abstract
Abstract
The purpose of this study was to examine the relationship between motor competence, cardiovascular fitness test and physical activity of adolescents with the role of mediation of perceived competence. The research sample consisted of 386 adolescent boys. Perceived competence was measured using Physical Ability scale of the short form of the Marshall Self-Descriptive Questionnaire (2010). From the pedometer And physical activity questionnaire for older children was used to measure physical activity, and using Bruininks-Oseretsky Test test for measuring motor competence and a 1600-meter test for cardiovascular fitness test. The results showed a significant correlation between motor competence, perceived competence, cardiovascular fitness test and physical activity. Perceived competence mediates association between motor competence and physical activity, fitness and cardiovascular fitness test. Finally, the results of the model showed that perceived competence had the most impact on the participation of adolescent physical activity. Also, motor competence has a greater effect on cardiovascular fitness test than perceived competence. According to the results of the research, educational programs should be designed and designed according to the importance of motor competence and perceived competence to improve participation of physical activity and physical fitness of adolescents.
