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The purpose of this study was to determine the relationship of service quality, customer satisfaction and attitudinal loyalty on future intention of participations in fitness and aerobic centers of Rasht Township. The design of this study was correlational. The population of study includes all costumers of aerobic and fitness centers in Rasht that have one year attendance in this clubs. So, According to Morgan sampling tables and populations of the customers in this clubs that were 150 people, 108 samples elected randomly. To gather data, standard questionnaire of service quality (QSS) Alexandris (1999), customer loyalty (AIS) Alen (1990), customer satisfaction (OCS) Victor (2002) and behavioral future intention (BFIS) Bery (1996) was used(8). Results indicated that there was a positive and significant relation between service qualities with loyalty (r=0/395), satisfaction and behavioral future intention(r=0/486, P&le0/.5). Also there was positive and significant relation between loyalty with satisfaction(r=0/286) and behavioral future intention(r=0/524) and finally customer satisfaction had positive and significant relation with behavioral future intention(r=0/505, P&le0/.5). Regression test showed that only customer satisfaction (t=4/745) and loyalty (t=3/185) can predict behavioral future intention and service quality was mediator variable (P&le0/.5). According to the results, it should be considered that fitness and aerobic club managers should play an important role in customer satisfaction by providing more tangible services to attracting loyal customers.

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The purpose of this study was comparison among of Fans loyalty motivation, supportive career and attendance in Iran’s popular soccer pro league clubs (Persepolis, Esteghlal, Teraktorsazi and Sepahan). The design applied in this research was descriptive-correlation.  The populations were whole pro league soccer fans in competition between Persepolis and Sepahan (with 55000 populations) and Esteghlal and Teraktorsazi (80000 populations).  So according to the Morgan sampling table in fires match 381 fans and in the second one 384 fans were selected and questionnaires distributed among them. Based on review of pervious literature by Jallai, T (2008) questionnaire were used. Questionnaire reliability was confirmed by factor analysis, related masters and professional, and validity in a primary study by Cronbach’s alpha (0.81). The results showed that team interest and club affiliation were two important loyalty motivations and escape and socializing were the least important motivations to fans. Also in rate of important motivations there were significant differences in sense of club affiliation, socialization, escape from reality and normal routine, football knowledge, exciting games, win proxy, club management, the impact of others and non-interest (players, color, name and logo) among clubs Fans. Indeed Persepolis & Esteghlal fans in compare to other teams had a long history (more than 11 years) in supporting (Fandom career) their clubs through different periods. Finally according to the results, it seems that this research could give some guidance for club managers to attract more fans about fans loyalty factors.

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Today, the brand's customer loyalty is key to business success, Many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier football League. Methodology of this research was surveying and population of this research formed as sports apparel purchase decision makers in the Premier League football clubs of Iran(the director and deputy director of the club, and the head coach and team coaches N=90). The study sample included 60 individuals purchasing decision makers in clubs and 263 people of Premier League football players of Iran. Questionnaire data collection tool for brand loyalty was Wong Foong and yahyah (2008) with reliability of (&alpha=0.82). The results showed that the factors of the product quality, model and brand of sports was more effective than other factors in loyalty of sport apparel brand in the Premier League football clubs of Iran. Therefore, sports apparel industry planners should try to modify models to increase brand loyalty and other factors affecting brand loyalty to expand their brand through customers. They provide basis increasing rate of customers loyalty and thus provide the long-term interests of their business.

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Today, the brand's customer loyalty is key to business success, many companies
try to increase loyalty among customers to expand their brand. The aim of this
study was to identify factors influencing the loyalty of purchase decision makers
of the clubs and football players to sports apparel brand in the eleventh round of
the Premier League. Methodology of this research was surveying and population
of this research formed as sports apparel purchase decision makers in the
Premier League football clubs of Iran(the director and deputy director of the club,
and the head coach and team coaches N=90)and the players who participated in
the eleventh round of Premier League football (463= N).The study sample
included 60 individuals purchasing decision makers in clubs and 263 people of
Premier League football players of Iran. Questionnaire data collection tool for
brand loyalty was Wong Foong and yahyah (2008) with reliability of (α=0.82).
Face and content validity of the questionnaire was verified by masters of sport
marketing and confirmed by sport management. To analyse data Kolmogorov
Smirnov test, ANOVA (analysis of variance) with repeated measures, a
comparison Bunfrony test and independent t-tests at a significance level of 0.05
was conducted with spss19 software were used. The results showed that the
factors of the product quality, model and brand of sports was more effective than
other factors in loyaltyofsportsapparel brand and factors of service quality and
price perspective, No significant difference between group of purchasing decision
makers and players in the Premier League football clubs of Iran were found.
Therefore, program managers sports apparel industry planners should try to
create or modify models to increase brand loyalty and products quality and using
innovative strategies of develop and promote service quality and pricing to
expand their brand through customers. Moreover provide basis increasing rate of
customers loyalty and thus provide the long-term interests of their business

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The purpose of the present research is investigation of the theoretical relationship between the main variables of online exercise performance and their impact upon rendering service quality via internet. The statistical population was included of all fans of Tehran Esteghlal sport club, who electronically and via web site purchased the fans products and received information through club media. The tool for gathering information and data was a questionnaire standardized. The validity of it had been verified by 20 sport management experts. Its reliability had also been verified in (cronbach^, s a) %986 from. The data were analyzed by using the tests of 16 SPSS software and Lisrel in% 95 meaningful levels and %05 error levels. The results of the study showed that there is a meaningful relationship between the sport web site quality and interaction quality. There is a positive relationship between the sport web site quality and electronic satisfaction. At last, the explanation of relationship between web site quality, loyalty, and satisfaction is known as a meditative factor. This is an essential step in prediction of amount of user loyalty to sport web site. Totally, our model is in counterbalance with the data

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The participation of spectators– including both men and women- in sport stadiums and their profitability is one of the new experiences in the world of sports . A significant proportion of Persepolis and Esteghlal fans are women; so, providing conditions for women's loyalty to these teams can help in some decisions on fans management.One of the reasons for  loyalty of fans may be the team's quality. In this study, attitudinal and behavioral loyalty of Persepolis and Esteghlal fans was predicted by quality of teams. For this purpose, 395 cases were randomly selected from female students who were the fans of Esteghlal and Persepolis teams from 20 universities in Tehran using Morgan table. They completed Zhang's quality of team questionnaire (1997) and Mahoney’s fans psychological commitment questionnaire (2000). The results indicated significant and direct relationship between team’s quality and fans attitudinal loyalty (r = 0.449, p <0.01). Also, quality of team explained about 20% of change in fans’ attitudinal loyalty (  According to results, attitudinal loyal of fans was impressed by the quality of team. Then, employing famous players and coaches, providing attractive games, and things like that, female fans may be more loyal.

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The aim of this study was to determine the effect of perceived value on loyalty and purchase behavior of Spectators. This study was a correlation research and in from field study. The study population consists of all spectators Tractor Club. Data was collected by 3 questionnaires. This questionnaires consist perceived value(sweeny,2008), loyalty(Mahoony,2000) and purchase behavior(2008) that after review of face and content validity by the sport marketing experts, questionnaires was applied in a pilot study and their reliability was confirmed by Cronbach’s alpha test (0.82, 0.88 & 0.74) was approved. In addition, construct validity (factor analysis) of the measurement tool was confirmed using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Data were analyzed by descriptive statistics (Frequency, Mean and Standard deviation) and inferential statistics (Pearson correlation test, K-S, leven, simple linear regression, structural equation modeling). The results showed that among the perceived value, loyalty and purchase behavior, positive significant relationship exists. Generally about 35% of the variance of Loyalty and about 31% of the variance of the components of the consumption behavior could be determined by Perceived Value. Therefore, the club managers simply due to this factor can cause the greater satisfaction of spectators in the stadium and the resulting profit achieved for the club.