Showing 9 results for Intention
Vahid Saatchian, Hamid Reza Safari, Seyed Mehdi Rasooli, Eisa Eskandari, Alireza Elahi,
Volume 3, Issue 5 (4-2013)
Abstract
The purpose of this study was to determine the relationship of service quality, customer satisfaction and attitudinal loyalty on future intention of participations in fitness and aerobic centers of Rasht Township. The design of this study was correlational. The population of study includes all costumers of aerobic and fitness centers in Rasht that have one year attendance in this clubs. So, According to Morgan sampling tables and populations of the customers in this clubs that were 150 people, 108 samples elected randomly. To gather data, standard questionnaire of service quality (QSS) Alexandris (1999), customer loyalty (AIS) Alen (1990), customer satisfaction (OCS) Victor (2002) and behavioral future intention (BFIS) Bery (1996) was used(8). Results indicated that there was a positive and significant relation between service qualities with loyalty (r=0/395), satisfaction and behavioral future intention(r=0/486, P&le0/.5). Also there was positive and significant relation between loyalty with satisfaction(r=0/286) and behavioral future intention(r=0/524) and finally customer satisfaction had positive and significant relation with behavioral future intention(r=0/505, P&le0/.5). Regression test showed that only customer satisfaction (t=4/745) and loyalty (t=3/185) can predict behavioral future intention and service quality was mediator variable (P&le0/.5). According to the results, it should be considered that fitness and aerobic club managers should play an important role in customer satisfaction by providing more tangible services to attracting loyal customers.
Volume 4, Issue 8 (12-2014)
Abstract
Purpose: In this study, the theory of planned behaviour was used to better understand participation in sport. Method: This study used survey & cross-sectional method. Data were gathered from 360 student's university of Yazd. The collection instrument of data was planned behaviour scale revised. Results: Results from the empirical test of the theory of planned behaviour with students participating in sport activities showed that the items formed reliable scales (up ./75). Pearson correlation test demonstrated that three variables predictor's attitude, subjective norms and perceived behaviour control were related to participation of students in sport activities. The results of stepwise regression analysis revealed that attitudes in the first place and perceived behaviourcontrol in the second place and subjective norms in the third place were the dominant predictors in scale planned behaviour. Independent variables (attitude, subjective norms and perceived behaviour control) accounted for 47.5 unique variance participation intentions in sport. Conclusion:The stepwise regression analysis showed that attitude, subjective norms and perceived behaviour control predictors of explained partly of variance under study variables.
Volume 4, Issue 8 (12-2014)
Abstract
The purpose of this study was to determin the role of job satisfaction in relationship between organizational culture and turnover intention in expert of sport federations. Research instruments was Woodjob satisfaction (1986), Cameron and Quinn(1990) organizational justice, and cummann(1979) turnover intention Questionnaires. Reliability of research questionnaires after a pilot study approved. Cronbach's alpha of research instruments equal to 0/84, 0/93, 0/86 respectively. Statistical Society of the study was expert of sport federations and sample population included 227 experts. For data analysis and identification the effect of research variable structural equation modeling used. Findings showed, the effect of Organizational culture on job satisfaction is significant (&beta=0/635, t=15/97), and on turnover intention was negative. (&beta=-0/185, t=2/11). Also finding showed that the effect of job satisfaction on turnover intention is significant and negative effect (&beta=-0/225, t=2/39). Other finding of research is that indirect effect of organizational culture (&beta=-0/328, t=5/21) on turnover intention greater than direct effect of it (-1/96&le T value &le+1/96). Generaly, can be said, to create an strong organizational culture, officials headquarters of sport federations, should be Aligned Their strategic plans together, thereby provide the proper background for achievement of organizational and individual goals, that improve the level of job satisfaction of staffs and decrease the level of turnover intention of their
Mr Abdolmajid Doorandish, Dr Alireza Elahi, Dr Hosein Poorsoltani,
Volume 6, Issue 11 (9-2016)
Abstract
Service quality is one of the most important subjects in marketing studies. Literature review shows that this variable is related to many important variables in marketing area. However, there is always this question of which components of service quality are better predictors for satisfaction and future intention of customers. The data gathered by three standard questionnaires: 1- service quality questionnaire of Lio 2- customer satisfaction questionnaire of Oliver; and 3- future intention of customer questionnaire of Lim .350 questionnaires were analyzed that gathered by used of multi-stage sampling among customers of body building clubs from Fars province. Results indicated that between, reliability showed the most of impact on customer satisfaction, while the empathy showed the lowest impact on customer satisfaction. Results, also, indicated that between, reliability and intangibility were respectively showed most of and lowest impact on future intention of customers
Mr Hosein Bakhshandeh, Dr Majid Jalali Farahani, Dr Seyed Nasrollah Sajjadi,
Volume 6, Issue 11 (9-2016)
Abstract
The aim of this study was to evaluate the effect of club's social responsibility on the fan's intention to purchasing the sponsors products. Population of this study was consists of the fans of three teams that selected of the Iranian Football Pro League. By using the formula to determine the sample size, it for infinite population obtained 384. For data collection, the social responsibility questionnaire and purchase intention questionnaire were used. By using the Views of 6 sports management professionals, the formal validity of the questionnaires was checked. To verify the Construct Validity of social responsibility instrument, Exploratory and confirmatory factor analysis were performed. In order to verify the normality of data distribution, the skewnes, and Kurtosis indexes were used. For data analysis, statistical tests such as mean, standard deviation, factor analysis, Pearson correlation, and stepwise multiple regression method were used. Results showed that all dimensions of social responsibility have a significant effect on the fans reaction. Based on the research results, it is recommended to the managers that activities such as participating in the games aimed at helping needy people, implementing the federation’s rules, support of sport for all are suitable for enhancing the fan Purchase intention.
Habibeh Ghate, Mahboub Sheikhalizadeh,
Volume 9, Issue 18 (12-2019)
Abstract
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park et al purchase intention (2008) questionnaires. Structural equation modeling (SEM) in software Lisrel 8.51 was used to analyze the data. The results showed that the electronic word of mouth advertising had a significant direct effect on the purchase intention (γ=0.22; p<0.05) and the consumer involvement (γ=0.70; p<0.01). The Findings prove the positive moderation role of involvement on the relationship between electronic word of mouth (e-WOM) advertising and purchase intention. According to results of model analysis the modified model had good fit (CFI=0.94; RMSEA=0.077; χ2/df=2.60). In conclusion, we can say that electronic word of mouth (e-WOM) advertising can have a great impact on the individual knowledge about products and consumer involvement in them, and it can thus affect consumers' purchase intention by provision of a large volume of information in a short time.
Sepideh Masomi, Maisam Shirkhodaie, Reza Ahmadi,
Volume 10, Issue 19 (8-2020)
Abstract
Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fans' willingness to charity programs. The purpose of this study is to investigate the role of sport fans' attitude in cause-related sport marketing. Survey of this study was the members of the Supporters' Association of Persepolis's and Esteghlal's clubs. And the questioner is sent them through Social Networks. In this study, simple random sampling was used and since the Statistical Society in this study was unlimited, Cochran formula was used to estimate the sample size. To analyze the data, structural equation method with Partial Least Squares (PLS) approach is used. Based on the results, both fans attitude toward cause-related sport marketing and fans attitude toward sport team has a positive and significant effect on purchase intention of sport product and re-attention intention. According to the finding, when fans have a positive attitude toward the team and sport charity program, cause/brand fit lead to purchase intention and re-attention intention.
Seyed Abbas Ebrahimi, Mohsen Eynali, Hooshmand Bagheri Garabolagh,
Volume 10, Issue 19 (8-2020)
Abstract
In recent years, leadership studies have been expanded and new leadership models have been presented by scholars that one of these models is toxic leadership. Contrary to positivist leadership styles, toxic leadership emphasizes the negative aspects of a leader. The popularity of the dark leadership vision has led to the development of a toxic leadership model. The present study seeks to investigate the consequences of toxic leadership with an emphasis on mediation role of unit civility. This is a applied and descriptive study and has been performed by survey method. For this purpose, a sample of 210 sports athletes in Semnan were randomly selected. Data were collected with questionnaire and analyzed using structural equation modeling in Smart-Pls software. Findings show that, toxic leadership has a significant relationship with organizational cynicism and Intention to Leave. There was a negative and significant relationship between toxic leadership, organizational trust and unit civility. In addition, the unit civility has a negative and significant relationship with organizational cynicism and Intention to Leave. Also, there was a significant relationship between unit civility and organizational trust.
Neda Karimi, Alireza Elahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
This study aimed to investigate the role of mediator of overall and emotional satisfaction in the relationship between perceived value and behavioral intentions of spectators in the Premier League. This is an applied and correlational study with structural equation modeling approach.The statistical population consist of the spectators present at Azadi Stadium (96-97). A sample of 383 people was selected through Non-random voluntary sampling. For data collection, a standard questionnaire was used. SPSS and Smart PLS softwares were used for data analysis. The findings of the study showed that Perceived value indirectly has a significant relationship with emotional satisfaction on behavioral intentions and according to the VAF index, it can be concluded that emotional satisfaction has a %48 mediator role between perceived value and spectator’s behavioral intention. While the mediator role of overall satisfaction in relation between perceived value and behavioral intentions of spectators is not significant. The findings imply that emotional satisfaction plays an important role in shaping the behavioral intentions of the spectators, and that sport authorities and marketers can by appropriate planning, implement emotion-making agents for the satisfaction of the spectators. in order to reinforce the behavioral intention.
