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Showing 2 results for Competitive Advantage

Samaneh Saeidpour, Najaf Aghaei,
Volume 11, Issue 21 (7-2021)
Abstract

The purpose of this study was to determine the role of mediator of competitive advantage and organizational reputation in the causal relationship between social responsibility and Team performance of Persepolis Club. The research method is descriptive-survey in terms of purpose and applied with a structural equation approach.The statistical population included all Persepolis fans and the sample size according to Morgan table was 384 people (randomly).The Ressler's Club Reputation Questionnaire (2010), Hosseini's Competitive Advantage (2011), Galbrith Social Responsibility (2010), Glenn Team Performance (2003), Hosseini (2016), Cooper and Satter (2011) were used. Descriptive and inferential statistics with SEM approach were used to analyze the data; The results were analyzed using SPSS22 and Smart PLS3 software. It was found that social responsibility has a positive and significant effect on team performance, competitive advantage and organizational reputation. The direct and significant effect of reputation on team performance and the mediating role of reputation was minor confirmed. However, the effect of competitive advantage on team performance and the mediating role of competitive advantage was not confirmed. It is suggested that Persepolis, by performing social responsibilities in economic, ethical, legal and humanitarian dimensions, promote the reputation, competitive advantage and team performance of the club.

Mr Kiomars Ramezanlo, Dr Noshin Benar, Ms Fatemeh Saeedi,
Volume 12, Issue 23 (9-2022)
Abstract

The purpose of this study was to investigate the role of input sources, market position and creativity in creating a competitive advantage for sports businesses. This research was a descriptive-survey and in terms of practical purpose. The statistical population of this study consisted of managers of water sports recreational complexes in Tehran. To collect the data needed to test the hypotheses, a field method and a questionnaire were used. To obtain more confidence in the results, 80 questionnaires were distributed among managers in purposeful way in relation to the distribution of water sports complexes in five districts of Tehran province of which 75 questionnaires were analyzed. Findings showed that Input resources, market positioning and creativity power has a positive and significant effect on competitive advantage.
The results of this study are the purposefulness of the hybrid approach due to the ability to properly use input resources including human, organizational and financial resources, attention to customer capital and having competitive intelligence as creators and stabilizers in the market and also capital of innovation, information technology capability and knowledge management as the most important resources and elements in using creativity, they can bring a competitive advantage to businesses.


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