Mahdi Latifi Fard, Hossein Akbari Yazdi, Marjan Saffari,
Volume 9, Issue 18 (12-2019)
Abstract
Although reputation construct enters early in sport but; not only supportive behavior isn’t new question, but also always have been noticed by sport teams. The present research is in search of be clarify that is sport that is prominent setting of emotion and feeling of spectator and fans, team reputation can appear spectator supportive behavior? In this research number of 580 persons as sample from spectator population’s fc. Esteghlal and Persepolis F.C. selected. Questionnaires because reputation emotional component (reputation perception construct) Were distributed as online that game day’s emotion didn’t impact on spectator answer. Jang et al. (2015) team reputation questionnaire consist of 6 subscales and 19 items, Ponzi et al. 2011 supportive behavior and reputation perception everyone had 4 items that adjusted in 5-points Likert scale. Questionnaire content validity have been evaluated by 7 professors in sport management. Alpha Cronbach’s coefficient has been measured for reliability. Confirmatory factor analysis (CFA) also used for construct validity. indeed, shown that team reputation predicted %42 changes of supportive behavior without reputation perception while with Presence this predicted %24. In conclusion reputation perception as emotional construct have more impact on supportive behavior than Functional and cognitive component.
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Volume 100, Issue 100 (10-2020)
Abstract
The purpose of this study was to investigate the role of the customer relationship management dimensions in promoting public sports from the perspective of sports managers in Kerman. The research method is descriptive correlation and the statistical population consists of all the managers of clubs and sports organizations in Kerman city. For data gathering, the questionnaires of the customer relationship management and the public sports are used. In order to analyze the data obtained for the research variables, the structural equation modeling the Smart PLS software is used. Findings indicated that three dimensions of customer relationship management namely Customer focus, relationship management and knowledge management has a direct and significant impact on promotion of public sports. According to the research results, it can be concluded that all managers of clubs and sports organizations governmental and nongovernmental need to do their utmost In order to communicate with the customer to encourage community participation and promote in public sports.
Ruhollah Pouramini, Majid Khorvash, Elham Moshkelgosha,
Volume 100, Issue 100 (10-2020)
Abstract
Professional ethics in sports media plays a vital role in ensuring the accuracy, fairness, and accountability of sports news reporting, significantly shaping audience trust and the credibility of the media. The primary aim of this study is to propose a specialized model for news coverage in Iranian sports media, with a strong emphasis on professional ethics. Adopting Charmaz’s (2006) constructivist grounded theory approach, this qualitative research gathered data through purposive sampling, combined with the snowball sampling technique. In-depth, semi-structured interviews were conducted with 23 experts in sports management, communication, and media, with the sample size determined by theoretical saturation. Data analysis was facilitated using NVivo V.12 software for systematic manual coding. The findings suggest that the proposed professional model for sports media news coverage, grounded in professional ethics, comprises five key components: producing content with a localized focus, fostering effective interaction with the target audience, diversifying content and programming, continuously adapting to audience needs, and aligning content and language with audience preferences. This model emphasizes the importance of ethically accurate and truthful reporting of sports events, while also ensuring responsiveness to audience needs and feedback. Furthermore, it underscores the necessity of developing content that respects audience rights and reflects professional ethical standards. Key recommendations include expanding localized news coverage and organizing interactive events to enhance audience engagement.
