Dr Hossein Akbari Yazdi, Mr Erfan Moradi,
Volume 13, Issue 25 (9-2023)
Abstract
Like any other social system, universities have a significant role in training and supplying efficient manpower. In this regard, educational services provided by the universities are among the most important educational fields of any society which have a close relationship with community development; And the faculties of physical education and sports science are no exception. Therefore, the purpose of this study is to design a model for measuring the quality of educational services of faculties in physical education and sports science.The methodology of the present research has been applied in terms of purpose, and from the perspective of the method, descriptive-Correlation is specifically based on structural equation modeling. The population was estimated using the sample size estimator software based on the statistical power of (n=382). Sampling method was selected as a one-step cluster sampling from three geographic regions of the country. In the present study, the evaluations related to the face and content validity and convergent and Discriminant validity were carried out based on the supporting standard opinions of experts, Composite Reliability, Average Variance Extracted, Fornell and Larker it has been done. Was also used for data analysis by lisrel 9/30 Software.In overall, the 5 identified components could explain 58.36 of the data variances of this study, in which 24.09 belonged to educational requirements, 10.12 to aesthetic requirements, 9.06 to context requirements, 8.15 to external participation requirements and 6.94 process requirements.Based on the proposed model, it is suggested that Physical Education faculty managers pay great attention to their students’ educational requirements in order to improve their quality of services.
Dr Amir Hossein Sepehrian, Dr Mahdi Talebpour, Ms Malihe Sadat Aghaei Shahri, Mr Majid Zahmati,
Volume 13, Issue 25 (9-2023)
Abstract
The purpose of this research is to investigate the relationship and factors affecting the shopping motivation and regret after shopping of the major customers of sports products. This research was applied in terms of purpose and descriptive and survey in terms of nature and method. The statistical population of this study was all customers of sports products in Khorasan Razavi province that According to the Cochran sample size, 384 people were selected as a statistical sample by random cluster sampling And completed the standard questionnaires of regret after the purchase of Delacroix et al. (2007) and the study of purchasing motivations of Iranian consumers Heidarzadeh and Bahrami (2015). Data analysis was performed by SPSS and AMOS software. The results showed that the variable of shopping motivation was affected by factors such as shopping at auction, utilitarian shopping, pleasure shopping, role playing, brand consciousness and awareness (brand loyalty), sensory motivation and inspiring shopping, quality awareness, social shopping, fun or entertainment shopping and value shopping respectively. Also, the two dimensions of feeling regret after shopping and feeling regret due to not shopping were the two factors that explained the variable of shopping regret. On the other hand, it was observed that there is a correlation between shopping motivation and shopping regret and the relationship model between shopping motivation and shopping regret has a good fit. Therefore, identifying shopping motivations can be effective for owners, marketers and sellers of sports equipment stores in creating long-term relationships between sellers and customers.
Mr Hossein Brakhas, Dr Jabar Seifpanahi Shabani, Mr Mohamadjavad Ziya,
Volume 13, Issue 25 (9-2023)
Abstract
The purpose of this study was to provide a model for promoting the brand position in the country's sports club industry. The research method was qualitative with a systematic exploratory approach (content analysis). Participants consisted of two sections of human resources (club managers and coaches, sports marketing experts) and information resources (relevant and credible scientific, library and media) Participants in sufficient numbers, purposefully and based on saturation Theoretical was done (27 people and 39 documents). The research tools included semi-structured exploratory interviews along with a systematic library study. The validity of the instrument was evaluated and confirmed based on the scientific competence of the sample, the content validity of the experts and the agreement between the coding correctors. To analyze the findings, a multi-stage conceptual coding method (open, selective and thematic) with a system analysis approach was used. The final conceptual framework consisted of 121 components, 26 dimensions, 9 perspectives and 3 levels identified. Levels and perspectives, respectively, affect-effectiveness between their sub-variables, including the underlying level (structural, managerial and capacity perspectives of the club), the strategic level (marketing perspectives, brand strength, branding and innovation) and the functional level (functional perspectives and Brand values). Based on the research findings, it can be said that brand promotion in club management is a systematic process in which the marketing system should achieve the targeted values based on knowing the contexts and adopting appropriate strategies. It is suggested to the clubs that in order to promote the brand, they should not be satisfied with only a few occasional measures with short-term effect, but also define their branding project based on a scientific framework such as the model presented in this research.
Mr Mostafa Mohammadian, Dr Noshin Benar, Dr Fatemeh Saeedi,
Volume 13, Issue 25 (9-2023)
Abstract
This study aims to identify the appropriate methods for the financial block as one of the four main elements of Osterwalder's business model. The present study is based on qualitative studies and Brown and Clarke (2006) theme analysis method. The statistical population of the research encompassed owners and adept managers specializing in sport tourism, as well as employees of diverse sections of sport tourism businesses in Guilan province. Fifteen individuals were chosen applying purposive sampling with the help of snowball and non-random techniques, the sampling procedure continued until the theoretical saturation stage was reached. This research has been carried by content analysis method and making use of Max QDA software. Findings indicate that the components of the financial block for this type of business include ten main dimensions and 27 sub-dimensions in 2 themes (theme) including, revenue model and cost structure. The cost structure also includes the cost of infrastructure facilities, the cost of tours, the cost of human resources and the cost of training and the revenue model also includes health and sports tourism services, facility rent, athlete certification, membership fees, and the use of apps and financial needs. Financial modeling from qualitative data analysis helps sports tourism business owners to make decisions in calculating situations and thus comparing different scenarios.
Mrs Marzieh Azadegan, Dr Ghasem Rahimi Sarshbdarani, Dr Rasoul Nazari,
Volume 13, Issue 25 (9-2023)
Abstract
Using the general strategy map as a model or copying the strategy map of other countries has endangered the life of educational sport, this issue has caused the lack of accurate information about the capabilities and strategic goals of educational sports management, so in the present study The capabilities and strategic goals of educational sports management have been identified based on a balanced scorecard. The research method was qualitative content analysis. The statistical population included experts in the field of sports management and those in charge of educational sports. Sampling was continued purposefully until data saturation. The data collection process consisted of 12 semi-structured interviews and review of documents related to educational sports. In order to evaluate the quality and validity of the research results, Lincoln and Guba (1985) evaluation criteria including validity, transfer, reliability and verification criteria were considered. Data analysis was performed simultaneously with data collection and qualitative content analysis. In the open coding phase, 105 concepts, 18 sub-categories and finally 6 main categories (internal processes, customer, learning and growth, finance, employee satisfaction, environment and community) were extracted. According to the research findings, it seems that the mentioned processes are effective in explaining the comprehensive management system and improving the performance of educational sports by understanding its requirements and requirements.
Mr Mohammad Hossein Mohammad Mirza, Dr Hamidreza Saybani, Dr Mehdi Savadi,
Volume 13, Issue 25 (9-2023)
Abstract
The purpose of this study was to Designing a comprehensive model of service quality of Iranian wrestling sport events. The method of this research was quantitative and qualitative. Theoretical saturation was achieved after 17 deep and semi-structured interviews with experts and managers in sport for all and sponsorship fields. The statistical population in the qualitative section included focus groups and experts present in the wrestling federation, league organization, sports clubs, presidents and managers and people who had a complete knowledge of sports competitions. And in a small part, all the spectators in the Premier League were wrestling in 1400. 17 people in the quality department purposefully and 384 people considering; In a small part, they formed a statistical sample by the available method. The data collection tool in the qualitative part of the interview was semi-structured that the results of this interview were used in the form of a questionnaire with 7 main factors in the quantitative part. SPSS software version 23 and PLS version 2 were used to model the structural equations. Model fit index was reported GOF = 0.67. A total of 7 factors of service quality, technical skills, interaction, quality of environment, evaluation, quality of referees, social value affect the quality of service of Iranian wrestling sport events. According to the results obtained, each of the factors, in order of importance and priority, can be effective in the quality of wrestling sport events and be considered by those involved and officials in this department.
Dr Alireza Elahi, Mr Farhad Fathi,
Volume 13, Issue 25 (9-2023)
Abstract
The Present Study has Disburse to Determine the Factors Affecting Attendance of Iranian Spectator in Volleyball World League and its Relationship to their Purchase Behaviors. This Study was a Correlation Research and in form of Field Study. To Collect Data Standardized Questionnaires Factors Affecting Attendance’s Alimohammadi (1390) and Purchase Behavior’s Kim (2008) between Samples (n=372) were Collected and Distributed. The Opinions of Professors and Experts in the field of Sport Management Was Used to Ensure Renewed of Validity of Questions and Items that Used to Measurement the Implications of the Study. The Reliability of the Instrument Was Approved by Using Cronbach's alpha Coefficient in order for the Questionnaires Factors Affecting Attendance and Purchase Behavior Was 0/85 and 0/70. The Results Showed that Vicarious Achievement, Information and Attraction and Excitement were the most Important in Factors Affecting Attendance Spectator and in front of the Facilities, Attending and Support, Scheduling and Inform were the least Important. Results also Showed that the Attending and Support (t=4.44 and β=0.243), Operation (t=2.102 and β=0/117) and Excitement (t=2.43 and β=0/136) has a significant causal relationship with the Purchase Behavior. Considering to the Findings of Research on the Factors Affecting Attendance Spectator could be Provide Guidelines for the Management of the Federation in Attractant Spectators.
Fariba Jalalyan, Shiva Azadfada, Farideh Ashraf Ganjouei,, Marjan Safari,
Volume 13, Issue 26 (12-2023)
Abstract
Talent management is one of the most important issues of human resource management in the world and it is still considered one of the important issues in many organizations and the importance of human resources is much higher than new technologies. There are more financial and material resources. The purpose of this research was to compile a talent management model in racquet sports with the foundational data theory approach. The present research method was qualitative and exploratory. The socio-statistics of this research were experts, professors and experts who deal with talent search in Iran's racket sports in the Ministry of Sports, Federations, Education and Culture, Academies and Sports Centers. Sampling Method It was non-probability sampling with purposeful selection. The sample size in this study was equal to 20 people. The measurement tool was an open interview, which was used to measure the reliability of the within-subject agreement method of two coders, based on which the obtained validity was equal to 0.78. Also, codings were analyzed based on three stages of open, central and selective coding. Based on data analysis, 159 primary concepts, 25 central codes and 5 selective codes were identified. Finally, it is suggested to improve the recruitment process in racquet sports by using the presented model, which will ultimately lead to the development of racquet sports in the country.
Hamidreza Mirsafian, Mohammamdhosein Mirsoleimani,
Volume 13, Issue 26 (12-2023)
Abstract
This study aimed to measure the effect of educational intervention of the concepts sport law on coaches’ attitude, knowledge and behavior. The method of this study was quasi-experimental, including two groups, and pretest-posttest, as well as follow-up study. Hence, 50 coaches from Eghlid, Fars province were selected by availability sampling method, then accidentally divided in two experimental and control groups. A researcher made educational protocol employed in this reseach for educating the concepts of sport law. Also, for measuring the efficiency of the educational protocol, a questionnaire for measuring the coaches’ attitude (researcher made), a questionnaire for measuring the knowledge of coaches (Mirsafian, 2018), as well as a researcher made check list employed for measuring the behavior of coaches. The Covariance analyzing test as well as Repeated Measure ANOVA employed for analyzing the data provided by research’s instruments. The results indicated that educational intervention of sport law concepts significantly effect on changing the coaches’ attitude, improve their knowledge and consequently, changing their behavior after participating in 8 educational sessions. Furthermore, effect of mentioned educational intervention was stable after 3 months from finishing the educational sessions.
Bita Arabnarmi, Elahe Bandali,
Volume 13, Issue 26 (12-2023)
Abstract
The aim of this study was to examine sport hero/ine’s features and barriers to achieve their status based on students’ viewpoints. 300 students participated and wrote about obstacles of achieving the status of their hero/in through answering open questions. Data were analyzed using descriptive-analytical method and using Van Dijk's theoretical model (2004) in the framework of critical discourse analysis considering macro and micro levels. In describing the sports hero/ine, the women pointed to physical, facial, and behavioral-moral traits, respectively. Also men pay more attention to behavioral-moral, faces and personalities than other traits. The frequency of describing physical, facial, and behavioral-moral traits was significantly higher than other traits. Barriers were divided into 6 classes. Based on the Proportion test, Economic, socio-cultural and personal barriers make the hero's position significantly more difficult than other barriers. Analysis according to macro level of Van Dijk square represented that emphasizing negative properties of Them has the highest frequency among other properties. Participants have used micro strategies of fallacies, victimization, generalization and lexicalization to express barriers. The variables governing the minds of participants and how they are applied in the language suggest that they create inappropriate conditions for making a pattern to be hero/ine.
Farshad Tojari, S.hamid Sadjadihezaveh, Hosein Saleh,
Volume 13, Issue 26 (12-2023)
Abstract
The general purpose of the present study was to investigate the effect of relationship quality on the presence, media and purchasing behavior of fans of Iran's premier football league teams. The current research was a descriptive research of the correlation type. The statistical sample was the fans of the Premier Football League of Iran 1399-1400 season, who were selected by proportional sampling method. In this research, the relationship quality, attendance, media and shopping questionnaires of Kim et al. (2011) were used. The results showed that the quality of the relationship with regression coefficients of 0.63, 0.57 and 0.65 and critical ratios of 18.48, 16.97 and 17.72 respectively on the behavior of buying goods, media and attendance at the stadium of League fans. Iran's top football has a significant positive effect.
Helena Khosravi, Farshad Emami, Seid Emad Hosaini, Mohsen Esmaeili,
Volume 13, Issue 26 (12-2023)
Abstract
The purpose of this study was to develop a model in the field of intellectual property in Iranian sports. The research method was quantitative, descriptive correlational using structural equation modeling. The statistical population was all individuals who had scientific or executive activities in the field of sports law. Due to the limited population of the research, the number of samples was considered equal to the population and finally 72 people participated in the research by theoretical sampling. A researcher-made questionnaire was used to collect research data. This questionnaire was taken from a qualitative research conducted by the research team in the first phase of this research. The face and content validity of the questionnaire was confirmed by a panel of experts and the reliability of the questionnaire was calculated using Cronbach's alpha methods, composite reliability and factor loading of items. In order to analyze the data, structural equation modeling with PLS software was used. The model of intellectual property in sports included 8 dimensions of international institutions, public culture and education, legislation, commercialization, development of sports industry, creativity and innovation, organizational-structural support and forms of intellectual property of sports that effectiveness of which was confirmed. Paying attention to this model can provide an effective understanding of the field of intellectual property rights in the sports community
Ali Shahhosseini, Seyed Nasrolah Sajadi, Hossein Rajabi,
Volume 13, Issue 26 (12-2023)
Abstract
The purpose of the present research was to identify the factors influencing personal branding for individual athletes. The research method was qualitative approach. The statistical population of the research includes 18 prominent athletes who are national and international champions and sports marketing experts. The sampling method was purposive. The data collection tool was in-depth and semi-structured interviews. Data analysis was done in MaxQDA software version 2020. 136 primary propositions with a total frequency of 247 and with 3 main categories (environmental factors, individual characteristics of athletes, performance characteristics) and 8 subcategories (mass media, social factors, management factors, economic conditions, individual personality characteristics, social responsibilities, social skills) were calculated as effective indicators on personal branding in individual athletes. The results showed that athletes pay more attention to environmental factors, especially mass media, to improve their personal brand as much as possible and manage it better. Also, officials should consider managerial factors such as the budget allocated to the sports field, Comprehensive planning in order to promote athletes, monitor the behavior and relationships of athletes and the existence of legal infrastructure that affects the brand of athletes.
Zahra Nikpour, Habib Mohammad Por, Hamid Janani, Jafar Barghi Moghadam,
Volume 14, Issue 27 (8-2024)
Abstract
The purpose of the research was the effect of moral values on social entrepreneurship, the mediating role of psychological capital and charitable marketing. The research method was quantitative and structural equation modeling. The statistical population of the current research was the customers of sports clubs in West Azerbaijan Province. The sample size was estimated to be 360 people using Morgan's sampling table, the available sampling method was used. The research tools were questionnaires, social entrepreneurship, moral values, psychological capital and charitable marketing. The face and content validity of the questionnaires were confirmed by expert professors. SPSS and PLS software were used for data analysis. The results showed that moral values have a significant effect on charitable marketing, psychological capital and social entrepreneurship. Charitable marketing has a significant effect on social entrepreneurship. Psychological capital has a significant effect on social entrepreneurship. Also, moral values have a significant effect on social entrepreneurship through charitable marketing, and moral values have a significant effect on social entrepreneurship through psychological capital. One of the very important factors that improve social entrepreneurship in sports clubs is the creation of special working groups to establish effective communication between benefactors in order to use common potentials.
Fatemeh Ghavami Komleh, Rasool Nazari, Reza Shajie,
Volume 14, Issue 27 (8-2024)
Abstract
The main purpose of this study was to Designing a model to stimulate demand for sports in Iranian society. In so doing, a sequential exploratory mixed methods research was used. Thus, the data were collected in two phases: In the qualitative section, using the grounded theory method, through a semistructured with 16 managers and university experts, the data were collected and obtained using the Strauss and Corbin systematic design with MAXQDA, demand stimulation codes and components. The questionnaire was designed based on the findings from the qualitative stage. In order to validate the model, the newly developed questionnaire was administered through the participation of 384 managers, experts and athletes of the entire Iranian community and showed the research findings. The highest predictor of demand stimulation model is related to process strategy with a value of 0.78 and the lowest percentage is related to the axial phenomenon with a value of 0.51. Also the validity of the research model, Structural equations were measured through the model indices, the results of which indicated an acceptable fit for all the mentioned indices.
Mohadese Naeimi, Merali Hematinejad, Noshin Benar, Fatemeh Saeedi,
Volume 14, Issue 27 (8-2024)
Abstract
This research aimed to investigate the impact of digital marketing on the competitiveness of sports businesses through competitive intelligence and entrepreneurship. The research was descriptive-correlational in terms of type, applied in terms of purpose, and field-based in terms of implementation method. The statistical population of the present study was all managers and coaches of sports clubs in Rasht. To determine the minimum sample size, the method proposed by Barclay et al. (1995) for determining the minimum sample size in structural equation modeling was used. To generalize the sample to the research community, 220 questionnaires were distributed among managers and coaches of sports clubs in Rasht, and 196 questionnaires were analyzed. The results showed that digital marketing directly and significantly positively affected competitiveness, competitive intelligence, and entrepreneurship. Competitive intelligence had a direct and significant positive effect on competitiveness and entrepreneurship, and entrepreneurship also had a direct and significant positive effect on competitiveness. Based on the findings of the research, club managers can use the positive effects of digital marketing along with the advantages of competitive intelligence and entrepreneurship to increase the competitiveness of their business increase customers, and increase profitability and productivity of the club.
Fatemeh Raeei, Alimohamad Safania, Abolfazl Farahani, Hamid Ghasemi,
Volume 14, Issue 27 (8-2024)
Abstract
In the sports industry, there is significant potential for the emergence of startups. However, startups in this sector have experienced various challenges and fluctuations. Therefore, the purpose of this study is to examine the factors that contribute to the acceleration of Sports Startups. The research was conducted using a mixed-methods approach, involving the participation of sports business experts and scholars. Data collection was carried out through purposive sampling, employing in-depth interviews with these experts. The qualitative data obtained were analyzed using the thematic analysis approach. Additionally, the identified factors were ranked using the Analytic Hierarchy Process (AHP). The findings revealed the existence of six categories of accelerators for sports startups. Notably, strengthening and optimizing the value chain emerged as the most crucial factor among these categories. Consequently, to enhance the growth and development of sports startups, it is imperative to establish a well-defined value chain and actively work towards its reinforcement.
Ali Khaledifard, Seyedeh Nahid Shetab Boushehri, Amin Khatibi, Sedighe Heydarinejad,
Volume 14, Issue 27 (8-2024)
Abstract
This research has been conducted with the aim of identifying the effective factors and barriers to sustainable employment of sports science graduates in Iran and within the framework of a qualitative approach.The statistical population were experts who were aware of the research topic. Data collection was through in-depth and semi-structured interviews, which reached theoretical saturation after 16 interviews. To measure validity, transferability and verifiability, research findings were presented to the participants and their points of view were applied. The intra-subject agreement method was used for reliability, which was reported as 0.82. The findings related to effective factors indicated 68 main concepts and 5 subcategories(Employment skills, curriculum, needs assessment, sports industry development, motivation and support) and the findings related to effective barriers indicated 27 main concepts and 5 subcategories(policy and planning, economic and financial, legal, technological, cultural and social).Therefore, Paying attention to the quality of the employability skills of sports science students, including personal, technical and professional, general skills and coordination between higher education policies, employment, science, technology and economy are of great importance. What is necessary for this goal is to reform employment policies, develop the sports industry, target financial policies, and encourage employers to use sports science graduates more.
Mohamad Hasan Peymanfar, Mahdi Akbarian, Seyede Zahra Noorani,
Volume 14, Issue 27 (8-2024)
Abstract
One of the most practical fields of entrepreneurship is sports and the sports industry. Therefore, educating of expert entrepreneurs can play an important role in the dynamics of this field. The research method of the present study was descriptive of the correlation type and based on structural equation modeling. The statistical population of the research included undergraduate students of universities in Tehran province including (Tehran University, Shahid Beheshti University, Kharazmi University, Al-Zahra University, Allameh Tabatabai University) in the academic year 2022-2023, 400 people were selected using stratified random sampling method. The tools of this research included university climate questionnaires (Luthje and Frank, 2004), entrepreneurial skills (Linan, 2008) and entrepreneurial intention (Linan and Chen, 2009). The data were analyzed using the structural equation modeling method. The findings showed that the variable of faculty climate had a positive and significant effect on the variables of entrepreneurial intention and skill, and the variable of entrepreneurial skill had a positive and significant effect on the variable of entrepreneurial intention. The climate of universities can be a platform for the development of entrepreneurial skills and capabilities of people, and this factor increases their entrepreneurial intention with the effect it has on people's skills in the field of entrepreneurial capabilities.
Hojjat Mardaneh Taleshmekaiel, Fariba Askarian, Hosein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
