Reza Khorshidi, Dr Alireza Elahi, Dr Farideh Hadavi,
Volume 11, Issue 21 (7-2021)
Abstract
This study was done to predict Consumption Behavior of spectators including tendency to Attend Again and purchasing marked merchandises. So, using correlation method, presented spectators in Azadi Stadium are chosen as statistical population. 696 people were chosen randomly and fill Alimohammadi's questionnaire of factors affecting presence and Kim's questionnaire of spectators' Consumption Behavior. Results from multi-regression analyze show that excitement, attendance & support, interaction & escape and information & attractiveness components have ability to prediction tendency to spectators of Esteghlal and Perspollis Attend Again and attendance and support components have ability to prediction purchasing marked merchandises. Attendance and support components have the most influence and interaction and escape have the least effect on spectators' tendency to Attend Again. According to these results, it can be suggested to managers of this clubs to more activate fan clubs, increase matches excitements and improve knowledge of spectators.
Vahid Izadfar, Farideh Sharififar, Reza Mohammad Kazemi,
Volume 11, Issue 22 (12-2021)
Abstract
The purpose of this study is to design a business model in sports academies from the perspective of experts of this field. The present study is based on the paradigm of interpretive research, in terms of practical purpose, qualitative research approach and data collection in the form of in-depth and semi-structured interviews. The statistical population of the study includes entrepreneurs, sports business owners, managers of sports academies, presidents of sports federations and managers of the National Olympic Academy. 15 people were selected as the sample size using targeted sampling strategy and snowball. Data analysis was performed using qualitative content analysis and open, pivotal and selective coding methods using Maxqda software version 18 in which 9 main components and 45 pivotal categories were discovered and counted. The reliability of the recoding of the interviews conducted in this study using Scott's formula is equal to 90%. Managers, presidents of sports federations and academies should be comprehensively acquainted with these categories and components so that they can design the components and elements of the sports academy business specific to their sport in accordance with the needs and characteristics of their business and based in that take the suitable action.
Mr Mahdi Latifi Fard, Dr Marjan Saffari,
Volume 11, Issue 22 (12-2021)
Abstract
Fans like to talk about their favorite team and players with others. Professional team fans use social media to learn more about teams, connect with other fans, follow teams and players, and build a fan community. Social media by creating a network of users has become a platform for researchers to study fan behavior. Given that members of the fan community interact with each other, their opinions on social media also has determined relation to each other. The present study to understand and discover the relationship between fans 'opinions of El Clásico, used the network approach. In this study, Facebook was selected as the research platform to analyze the media consumption of fans about the El Clásico in the 2017-18 season. Finally, fan comments were divided into 14 categories. The results showed that the three nodes of "references to the team", "references to the individual" and "references to the game" are the most important categories that have kept the network of dialogue between the fans dynamic. While these three nodes of "references to the team", "references to the individual" and "references to the game" are important structurally and network-wise , but from a behaviorism point of view, team identification plays a key role in creating such a network. This means that the underlying role of the "use of us and them" node in the network of opinions is certain.
Mr Shahoo Zamanidadaneh, Dr Mohamma Reza Esmaili, Dr Ali Zarei,
Volume 11, Issue 22 (12-2021)
Abstract
Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The moderator role was empathy. The method of the present study was descriptive-survey and was applied studies according to the purpose. In the present study, Persepolis Club as the study club and the statistical population of the present study consisted of all fans of Persepolis Club.360 people were selected as the research sample and the available sampling method was used. Galbraith (2010) questionnaire was used to evaluate social responsibility, Zhi et al. (2019) questionnaire was used to support brand behaviors, and Zhi et al. (2019) questionnaire was used to measure attitude and empathy variables.To review and analyze of the data, descriptive and inferential statistics were used using the construction equation model, which used SPSS 25 and Smart PLS 3.2.9 software for experiments and analysis. The results showed that social responsibility had an effect on brand support behaviors and fan attitudes, also,the attitude of the fans on the supportive behaviors of the brand was influential and the mediating role of the fans' attitude regarding the impact of social responsibility on the supportive behaviors was confirmed. Finally, empathy plays a moderating role between the impacts of club social responsibility on fan supportive behaviors.
Mr Reza Heydari, Dr Ehsan Asadollahi,
Volume 11, Issue 22 (12-2021)
Abstract
The spread of coronavirus in the world has had various effects on industries, especially the sports industry. The purpose of this study was to explain and classify the effects of coronavirus outbreak on the dimensions of the sports industry. The present study was applied in nature, mixed in terms of data retrieval and descriptive-exploratory in terms of data analysis method that data collection was done in the field. The statistical population in the qualitative section included sports experts, 18 people were purposefully selected, and the statistical population in the quantitative section included all activists in the field of sports and sports industry, of which 600 samples were selected by simple random sampling. Data collection in the qualitative part was done by the systematic method of data theory and in the quantitative part, using a researcher-made questionnaire obtained from the qualitative part of the present study with 55 items in 5-point Likert scale. Research data were analyzed using descriptive and inferential statistical methods with the help of SPSS24 and Amos statistical software. The results showed that the outbreak of coronavirus had a role in the production and distribution sectors, private and public sectors, sports education and research, trade, events and competitions, technology, services and economics of the sports industry. This finding can help the country's sports managers and officials to improve the situation of the sports industry in the post-Corona era.
Miss Firishtah Aghajani, Dr Vajiheh Javani,
Volume 11, Issue 22 (12-2021)
Abstract
The outbreak of the corona virus has had a significant impact on the economic situation of sport, and professional football has not been immune to these effects. This article discusses the main effects of this crisis on professional football. To conduct this research, 32 research articles published in 2020 in the list of authoritative publications of the Ministry of Science and Google Scholar database related to the research topic were reviewed. Data were analyzed using qualitative content analysis. The results of this analysis indicate 13 categories of effects of this virus in football. These effects were collected in two main categories. The first category includes the negative effects of corona on football, including the effects of corona on players, referees, the right to television broadcasting of clubs and football clubs, and the importance of fans and the impact of empty stadiums on club economies and corona financial losses on football. The next category is the positive effects of the corona virus in football, which also includes the readiness of the clubs, the positive effects of the corona virus on the referees, the environment, the low probability of harm to spectators, innovation, increasing solidarity and entrepreneurship. The study also briefly discusses the effects of the Corona virus on Iranian football.
Hossein Kargar, Dr Hossein Akbari Yazdi,
Volume 11, Issue 22 (12-2021)
Abstract
Organizations without strategy are like a ships without a compass. The purpose of this study was to Codification a mission statement and strategies developtnem of Faculty of Physical Education and Sport Sciences Kharazmi University in Horizon 1404. Statistical research samples were 15 persons that included the administrators, active and Physical Education experts who were aware of the situation of the Physical Education and Sports Science, Faculty and active sport coaches of Kharazmi University. The Research method was descriptive analytical, based on Brayson Strategic model, For data gathering, questionnaire, benchmarking, intervie and literature review were used and based on that, the Mission Statement, Vision, Values, Main Goals and SWOT setted, after that these elements were confirmed through Strategic group. After identifying SWOT, were used the descriptive Matrix (such as IFE, EFE, SWOT analysis and QSPM). Due to internal and external matrix, the strategic position of the faculty, was conservative in WO and then (A total of 14 strategies) were identified. These strategies were prioritized by using a Quantitative Strategic Planning Matrix (QSPM) and then Due to internal and external matrix (IE), strategic positioning School (in conservative WO) was used. To maintain an environment can benefit from opportunities to reduce internal weaknesses programmed.
Mr Kiomars Ramezanlo, Dr Noshin Benar, Ms Fatemeh Saeedi,
Volume 12, Issue 23 (9-2022)
Abstract
The purpose of this study was to investigate the role of input sources, market position and creativity in creating a competitive advantage for sports businesses. This research was a descriptive-survey and in terms of practical purpose. The statistical population of this study consisted of managers of water sports recreational complexes in Tehran. To collect the data needed to test the hypotheses, a field method and a questionnaire were used. To obtain more confidence in the results, 80 questionnaires were distributed among managers in purposeful way in relation to the distribution of water sports complexes in five districts of Tehran province of which 75 questionnaires were analyzed. Findings showed that Input resources, market positioning and creativity power has a positive and significant effect on competitive advantage.
The results of this study are the purposefulness of the hybrid approach due to the ability to properly use input resources including human, organizational and financial resources, attention to customer capital and having competitive intelligence as creators and stabilizers in the market and also capital of innovation, information technology capability and knowledge management as the most important resources and elements in using creativity, they can bring a competitive advantage to businesses.
Dr Mohammadsadegh Afroozeh, Dr Hamidreza Safari, Mr Mohammad Firoozian,
Volume 12, Issue 23 (9-2022)
Abstract
According to the concept of social responsibility, since professional athletes are members of society and, like other members of society, are responsible for their environment, it is necessary for them both to improve their sportive, economic and social performance and to promote the social living standards of the people of the society. Therefore, the main purpose of the present study was to investigate the social responsibility of professional athletes during Coronavirus pandemic. The research design was qualitative and was conducted through Grounded theory Also, the statistical sample of the research consisted of fourteen athletes, experts and faculty members who underwent interview. Also, the findings were analyzed through coding method in three stages open, axial and selective, and a set of basic themes was collected during the open coding process and categories were extracted from them, accordingly. Then, in the axial and selective coding stage, the link between these categories was determined under the headings of contexts, strategies and consequences. Based on the results, nine-three marks were identified in the coding, which were placed in 20 categories. According to the results, it is suggested that top officials and decision makers in sports, with awareness of the high potential of athlete’s social influence, to plan preventive policies in relation to the critical condition of COVID-19 Pandemic and considering the social responsibility of athletes in this context, make their own decisions.
Dr Maryam Taherikia, Dr Alireza Elahi, Dr Hossein Akbari Yazdi,
Volume 12, Issue 23 (9-2022)
Abstract
In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. For this purpose, two questionnaires including Kim’s relationship marketing and purchase behavior questionnaires (2008) were used. After confirming their validity and reliability, these questionnaires were distributed among the sample. Sample was consisted of 430 spectators who participated in Foolade_Shahr Stadium to watch the Sepahan’ games using Morgan table. The research method was statistical -correlational and it was based on the structural equation model. The results of path analysis showed that relationship marketing has an impact on purchase behavior of spectators (β= 0.043, p≤0.05). Considering the findings of this study, approaches can be provided to determine the strategy of relationship marketing and evaluate the impact of this strategy on purchase behavior of spectators- as the main customers of football clubs.
Dr Kianoosh Shajie, Dr Mahdi Talebpour, Dr Seyed Morteza Azimzadeh, Dr Mohammad Keshtidar, Dr Reza Heydari,
Volume 12, Issue 23 (9-2022)
Abstract
Football referees are one of the main and central components of football and face many problems that if not paid attention and identified injuries that reduce their performance and irreparable damage to the football body; Therefore, the purpose of this study was to qualitatively analyze the pathology of human capital of professional football in Iran, which was a case study on professional referees in the Iranian Football Premier League.This research is applied in terms of purpose, descriptive-analytical method and qualitative research in terms of implementation. Data collection tools were library resources, interviews and Delphi questionnaire. The statistical population in the interview section included all the elites in the field of football refereeing and familiar with human capital issues, which targeted 20 people, and in the Delphi section, all international and national referees of professional football in Iran, 25 of them targeted and snowball. Sample titles were considered. Open and axial coding, summarizing and filtering techniques were used to extract the raw data. Finally, all 57 injuries identified in the Iranian football refereeing department were confirmed by research experts. It can be concluded that structural, contextual and behavioral injuries are very important in the human group of judges. Undoubtedly, the results of the research can be used as a beacon in the future plans of the Iranian Football Federation, especially the referees' committee and department, and can be used in determining policies.
Rahim Ramezaninejad, Samaneh Nazari, Maryam Besharatimoghadam, Mohammad Javad Ziya,
Volume 12, Issue 23 (9-2022)
Abstract
The purpose of this research is the pathology of Covid-19 consequences on PE in schools with representing the challenges based on other countries` educational programs and experience. Using the library study method, 100 articles were analyzed and the research data was classified into two forms of challenges and strategies. Findings showed that challenges have appeared including online education challenge (students, parents, and teachers), psychological and social challenge, formation of a new generation of PE students, change of the nature of PE class, challenge of the students with special needs, economic challenge, and school closure. In the second part, effective strategies such as providing counseling programs to solve online education problems, specific educational strategies, professional development for PE teachers, the role of family, parents, principals and school staff, psychological solutions, reducing incompatibility and instability of interpersonal relationships, maintaining the empirical nature and dynamism of PE class, and physical activity strategy after the reopening of schools have been introduced. Finally, the government and educational institutions alongside families can take effective steps, according to the contingent educational conditions, to improve and innovate PE programs in the country's schools, especially during Corona, while reducing the negative effects of Corona outbreak and using existing capacities.
Dr Mohamad Hasan Peymanfar,
Volume 12, Issue 23 (9-2022)
Abstract
Faculty of Physical Education and Sports Sciences of Kharazmi University is the first and oldest center of higher education in the Iranian sports industry. Therefore, being a leader in moving towards fourth generation universities can be a model for other faculties across the country. To this end, the present study has reviewed and analyzed strategically in this field using the new three-branch model TOPSIS-SWOT-FIFs and presented related strategies on the Vision of 2025. In the strategic studies section, experts in the field of sports sciences as members of the strategic council (11 people), and in the quantitative section, all faculty members and staffs (40 people) formed the present research community. The findings of the present study are the result of the efforts of more than 100 people-hours of the research community and include 14 macro strategies and 65 strategic actions in 4 axes of growth and development. In this regard, it seems that in order to be a leader in the fourth generation universities and also to achieve its mission, the development of an executive model of strategies can be the first step to achieve the developed vision.
Mr Zeinolabedin Rezaei, Dr Abbas Khodayari, Dr Mehdi Kohandel,
Volume 12, Issue 24 (12-2022)
Abstract
In this study, some predictions and consequences of football fans' engagement have been examined. The present research is applied in terms of purpose and in terms of how to collect descriptive information of correlation type. To collect the required data, Persepolis football team fans (n = 220) were considered as a statistical sample and completed the electronic questionnaires voluntarily. To collect data from six questionnaires; Team Quality Questionnaire Zhang et al. (1997), Communication Quality Questionnaire Nyadzayo et al. (2015), Emotional Satisfaction Questionnaire Reynolds & Beatty (1999), Perceived Value Questionnaire Daniel Sweeney (2008), Engagement Questionnaire Researcher-made, Behavioral Questionnaire Kim (2008) has been used. The results of structural equation modeling showed that team quality affects emotional satisfaction and engagement of fans, but relationship quality only affects engagement. The relationship between emotional satisfaction and fan engagement as well as the relationship between engagement and behavioral intentions was positive and significant. The role of positive mediation of emotional satisfaction on the relationship between team quality and fan engagement was confirmed. Also, Perceived value moderated the causal relationship between relationship quality and emotional satisfaction. According to the results, it is suggested that the clubs, by improving the quality of their team and relationship with the fans, create a permanent engagement for them so that they can increase their intention to re-presence and word of mouth spread.
Dr Javad Fesanghari, Dr Rasool Norouzi Seyed Hossini, Dr Marjan Saffari, Dr Hashem Kozechian ,
Volume 12, Issue 24 (12-2022)
Abstract
Nowadays, technology is becoming one of the most important factors that contribute to the Internationalization of recreational sports industry.This study was done to design a model to develop recreational sports by new technologies in Iran. This study was carried out with mixed Methods.In the qualitative part, semi-structured interviews were conducted with 13 participants through purposive and standard sampling methods. The content analysis method was used to analyze the data and in the same section, a questionnaire was prepared based on the identified themes from the qualitative part, which included the available dimensions and components. Questionnaires were distributed among 406 samples after confirmation of validity and reliability. Descriptive statistics and confirmatory factor analysis were used for analyze the data. The findings of this study showed that the main themes of the model of development of recreational sports through new technologies are divided into four parts: propulsion and stimuli, challenges of using new technologies, opportunities to use new technologies and consequences of using new technologies in the development of recreational sports. Presently, increasing human-computer equipment interaction is facilitating new ways of using technology in sports environments, and in the future, technology will bring structural changes in all sectors of sports, especially recreational activities.
Dr Javad Shahvali Kohshour, Dr Ahmadreza Askari, Dr Rasool Nazari, Dr Amirreza Naghsh,
Volume 12, Issue 24 (12-2022)
Abstract
This paper attempts to link social constructivism with future research by focusing on which, and to present a short-range theory in constructing the possible future of Iranian educational sport in this process, using the constructivist approach of the basic theory. The growth of educational sports is beginning of the development of sports. The data of this qualitative research had an exploratory-fundamental nature, and was collected through purposive sampling using snowball technique and based on in-depth semi-structured interviews with 22 experts in the field of educational sports. Accurate interpretive understanding and initial, focused, pivotal and theoretical coding showed that educational sport can achieve its desired future and set a vision for which, based on the requirements of future shaping, overcoming the past weight, present pressure and in line with future traction and choosing proactive behavior in the face of the future. Also, for participation in the student and university sports, two construction strategies were presented separately. As a result, a basic theory derived from the data, entitled "The planned future of Iranian educational sports" was explained.
Mrs Shakiba Izadkhah, Dr Farideh Ashraf Ganjooei, Dr Zahra Haji Anzhaei,
Volume 12, Issue 24 (12-2022)
Abstract
The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached the stage of theoretical saturation. Data were collected through in-depth and semi-structured interviews. The validity of the study was confirmed based on the criteria of "acceptability", "transferability" and "verifiability". Also, 85% reliability was reported. According to the obtained results, it can be said that in order to provide an implementation mechanism, 1) innovation strategy, 2) customer relationship strategy, 3) infrastructure strategy, 4) development strategy, 5) service strategy, 6) Expert manpower strategy, 7) Promotion strategy, 8) Pricing strategy and 9) Product strategy to be considered. Marketing strategies have an impact on the performance of sports businesses, meaning that sports businesses on social networks can reach a good position in a competitive environment when they have a good marketing strategy. Therefore, it is necessary for sports business managers in social networks to pay special attention to marketing strategies in order to develop their performance.
Mr. Armin Rouhbani, Dr Karim Kiakojouri,
Volume 12, Issue 24 (12-2022)
Abstract
The performance of sports clubs is considered due to the role of sports in community health; in this regard, the present study investigates the effect of coopetition on the performance of private sports clubs in the northern provinces of country regarding the mediating role of open innovation and the use of outside knowledge. This study is an applied and correlation type. The statistical population consisted of managers and members of the board directors of selected private football clubs in Guilan, Mazandaran, and Golestan that 245 of them were considered as a sample by non-randomized judgment sampling method. To collect the data, the standard questionnaires of coopetition of Bouncken & Fredrich (2012), the harmonized survey of open innovation (2012), the use of outside knowledge, and the performance of Wemmer et al. (2016) were used. Cronbach's alpha of the mentioned questionnaires is 0.816, 0.701, 0.797, and 0.803, respectively. Data analysis was performed using the structural equation modeling method of Smart PLS software. The results showed that the coopetition does not directly affect the clubs’ performance but affects it through mediating variables using outside knowledge and open innovation. It was also found that open innovation explains the highest percentage of changes in clubs’ performance. Therefore, cooperation and competition climate with using outside knowledge and open innovation can be such that the clubs’ performance is improved.
Dr Sholeh Khodadad Kashi, Dr Rahim Khosromanesh, Dr Ameneh Asadolahi,
Volume 12, Issue 24 (12-2022)
Abstract
Understanding how physical-activity of Iranian-girls aged 7-12 years in the current situation and designing a model for it is a requirement of strategic-thinking and it can help relevant managers make important decisions. Therefore the purpose of this study was to design a conceptual model of physical-activity for Iranian-girls aged 7-12 years. The research method was Grounded theory, systematic approach. The sampling method was theoretical sampling and in order to achieve theoretical saturation, semi-structured interviews were conducted with 6 fathers, 17 mothers and 17 girls while studying literature. Findings show that there are 14 main categories related to the physical-activity of Iranian-girls aged 7-12 years. The main actor in the designed model is the mothers who consider the conditions and plays the role of the main guider of the girl in consultation with her husband and daughter and the trainer. The findings also showed sovereignty institutions, the Ministry of Education, and schools; unexpectedly; do not have a favorable effect on the physical-activity of Iranian-girls aged 7-12 years. Thus; meaningful activation and constructive interaction between mothers, related organizations and institutions; especially schools; and the optimal use of the existing sports facilities in the country can significantly increase physical-activity among girls aged 7-12.
Reyhaneh Rostamali, Dr Houriyhe Dehghanpouri, Dr Hadi Bagheri,
Volume 12, Issue 24 (12-2022)
Abstract
This study aimed to identify the implications of Covid-19 on sports tourism and to provide appropriate strategies. The research paradigm is interpretive, its nature is exploratory, the approach is inductive, the research method is qualitative, the research strategy is the thematic analysis and the data collection was performed using targeted library study and in-depth semi-structured interviews. Data were collected from two groups of related text and informed people. Sampling was done based on theoretical saturation and purposeful manner (8 informed people and 17 articles). Holsti’s PAO method was used to measure reliability, which was approved. The thematic analysis method was used to analyze the data. The effects of Covid-19 on sports tourism were 67 basic themes, 13 organizing themes, and 3 global themes. 52 basic codes, 7 organizing themes, and 2 global themes were identified as strategies to deal with these effects. Based on the findings, it can be stated that along with the changes caused by Covid-19, the sports tourism industry needs change in its approach and operations. This research proposes strategies to make these changes that will lead to the restoration of sports tourism.
