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Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches
Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.
Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.
Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company. 
Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)
 

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This study aimed to investigate the role of mediator of overall and emotional satisfaction in the relationship between perceived value and behavioral intentions of spectators in the Premier League. This is an applied and correlational study with structural equation modeling approach.The statistical population consist of the spectators present at Azadi Stadium (96-97). A sample of 383 people was selected through Non-random voluntary sampling. For data collection, a standard questionnaire was used. SPSS and Smart PLS softwares were used for data analysis. The findings of the study showed that Perceived value indirectly has a significant relationship with emotional satisfaction on behavioral intentions and according to the VAF index, it can be concluded that emotional satisfaction has a %48 mediator role between perceived value and spectator’s behavioral intention. While the mediator role of overall satisfaction in relation between perceived value and behavioral intentions of spectators is not significant. The findings imply that emotional satisfaction plays an important role in shaping the behavioral intentions of the spectators, and that sport authorities and marketers can by appropriate planning, implement emotion-making agents for the satisfaction of the spectators. in order to reinforce the behavioral intention.

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The aim of this study was to determine the relationship between team identity and spectator flow with the atmosphere of the stadium and spectator loyalty. The research method is causal communication and the survey method is survey. The statistical population of the present study consists of 40,000 football spectators present at Azadi Stadium in the football match between Persepolis and Esteghlal Khuzestan in the 2017-2018 season. 384 of them were selected as the statistical sample of the study and the questionnaires were distributed among them as a non-random-voluntary sample. The research tools included James and Ross’s Team Identity Adjusted Questionnaire (2002), Csikszentmihalyi’s Stream Questionnaire (1990), Uhrich and Benkenstein’s Stadium Atmosphere Questionnaire (2012), and Mahoney et al.’s Spectators Loyalty Inventory (2000). The descriptive statistics and path analysis method were used in PLS software to analyze the data. The results showed that team identity and spectator flow with a path coefficient of 0.580 and 0.386, have a significant effect on the atmosphere of the stadium and also the three variables of stadium atmosphere, flow and team identity with path coefficients of 0.247, 0.248 and 0.428 have a positive effect on spectator loyalty. Based on the results of this study, it is suggested to the managers of clubs and stadiums to pay special attention to team identity and spectator flow in order to increase spectator loyalty and understand the appropriate atmosphere of the stadium.

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The process of talent identification attempts to guide people who are prone to sports that have the greatest chance of success on the basis of certain tests. This research was conducted with the aim of developing a strategic model of talent identification in Iranian Weightlifting. This study is a qualitative based on grounded theory. The statistical population was experts in power lifting and  purposeful sampling method was used. The data gathering tool was deep interview. In this study, qualitative analysis approaches including open, axial and selective coding were used to analyze the findings. In addition, all statistical operations were performed using Maxqda software version 12. The findings showed that the strategic model of scouting in weight lifting sports from the strengths and weaknesses of scouting structures, the principles of talent identification, the methods of talent identification, the attributes of methods of scouting, predisposing and deterrent factors of scouting activities, and Scouting goals are formed. According to the results of the research, it is suggested that the facilitators of the scouting process be strengthened more than before. Then it is necessary to benchmark other countries, provide facilities and tools, develop specialized experts in the field of talents and special schools for weight lifting.
 

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The main objective of this study was to provide a model of the underlying causes of the management of the relationship between physical education faculties and sport science and the executive branch of the sports industry. In order to collect information, deep interviews with the elite were conducted on the topic of research. Sampling was conducted purposefully and snowball method. Finally, 18 qualitative interviews were conducted. The findings were analyzed through coding method in three stages: open, axial and selective. The findings revealed 59 effective signs in the relationship management of faculties and the executive branch of the sports industry. These labels were categorized in 14 concepts including knowledge, organizational culture, government look, industrial thinking, scientific thinking, human resources, ethical aspects, trust / mediation unit, parallel management, laws and regulations, Media, capacity building, competitive space and communication management. Finally, the research model emerged from five main categories including culture, marketing, environment, insight, and trans-organization powers. According to the findings of the research, there are some executive strategies that can be used by sports managers in relation to the scientific management of the relationship between sports organizations.

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In scientific marketing models, attention is the main step in the effectiveness of advertising. That's why, competition over attention to advertisement has been of prime importance for the sponsors and marketers. However, sport marketing research has not yet been able to gain a proper understanding of the factors that influence the viewer's attention to advertising while watching a sport event. Different methods of data collection and using different evaluation tools can also help managers and sponsors make the right decisions. This semi-experimental research has compared the methods of evaluating TV viewers' attention to advertising through sport. For this purpose, 60 targeted sampling in the form of two groups of women (n = 30) and men (n = 30) watched the football match between Esteghlal and Persepolis in a laboratory site. While samples were watching the football match, meantime designed advertisements were presented too, the viewer's eye information was stored by the eye tracker in the form of fixation and duration. In addition, at the end of the test, the participants' attention to advertising was evaluated using an attention questionnaire. Analysis of the findings showed that in evaluation of the viewer's attention to advertising by questionnaire; there is no difference between males and females. But in both of Eye Tracking variables, females paid more attention to advertising than males. Also, the correlation between the results of the questionnaire and the Eye Tracker was not significant. Finally, in order to achieve new results and to develop the advertising industry, as well as identifying the factors affecting the effectiveness of advertising, it is better to use neuromarketing tools as a complement to other methods of data collection (questionnaire, interview, observation).

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The outbreak of Covid-19 disease has had several effects on the sports industry in general and championship and professional sports in particular. One of these effects was the one-year postponement of the 2020 Tokyo Olympics as the world's largest sporting event. The main question of the present study was whether the postponement of the Tokyo 2020 Olympics is an opportunity or a threat for our country's sports caravan? In order to answer this question, grounded theory qualitative research method was used. Grounded theory includes several styles that were used in this study through the emerging finding of Glaser (1992) in data analysis. Sources used include interviews with athletes, coaches, veterans, experts, experts, and officials, as well as news and documents published on reputable Internet portals, including the International Olympic Committee website, the National Olympic Committee website, and the website of the Olympic Games Federations of the Month. 2019 to March 2020. Logical induction method was used to analyze the data during three stages of open, axial and selective coding. The results indicate that a total of 92 independent initial marks were generated in the extracted codes. These signs were then classified into 38 signs due to their multiplicity, which was based on conceptual and semantic similarity. As a result, sub-symptoms were classified into 12 sub-categories. Among these, two main categories of opportunities and threats of postponing the Tokyo 2020 Olympics emerged. Opportunity codes include 6 items (maintaining the health of athletes and people, increasing fitness, earning quotas, improving injuries, coherent planning, increasing youth experience) and also codes identifying threats of postponement of the Tokyo 2020 Olympics include 8 items (physical and mental injuries, disorder). In the training program, there was a decrease in the level of performance, athletes' injuries, athletes' retirement, uncertainty of quotas, coaches' contracts, financial difficulties). According to the results, the one-year postponement of the Olympic Games due to the outbreak of the Corona virus can be considered an opportunity for athletes to gain more experience and plan by the federations and the International Olympic Committee, which can increase the chances of the country's athletes winning medals Upgrade.

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The purpose of this research was to investigate the environmentally friendly behavior of active sports tourists visiting Bushehr beach sports tourism destinations for beach and water sports. The research sample consisted of 102 active sports tourists who were selected by available method and completed the research questionnaire. The research tools included questionnaires of Eco-friendly compliance, Eco-friendly policy, Eco-friendly disposition and word-of-mouth advertisement by Kontojiani and Kotoris (2014). Frequency and percentage indices were used for descriptive statistics and structural equation modeling was done using PLS3 software in the inferential statistics section. The results showed that the Eco-friendly compliance of sports recreation centers providing coastal sports tourism services has a significant effect on the word-of-mouth promotion of active sports tourists, and also the Eco-friendly policy among sports tourists has a significant effect on the Eco-friendly disposition. Eco-friendly disposition did not have a causal relationship with the word-of-mouth advertising of sports tourists. The compliance of sports tourism service providers with environmental protection indicators did not have a significant effect on the Eco-friendly disposition, and this indicates that those sports tourists who have an Eco-friendly policy, in any situation, they show their Eco-friendly disposition. Considering the influence of the Eco-friendly policy on the Eco-friendly disposition of sports tourists, it is suggested that courses and educational programs in different platforms for members of the society, especially sports tourists, in order to familiarize themselves with environmental issues and improve the way and their environmental attitude should be done.


 

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The present study aimed to comprehensively elucidate and identify the entrepreneurial and goal-oriented strategies of sports startups entering both domestic and international markets. The research employed a qualitative method, falling under the category of exploratory studies in terms of objectives, foundational and applied research regarding outcomes, and was grounded in the postmodernism paradigm. The research population comprised experts in marketing, sports management, and successful entrepreneurs with experience in launching sports startups. Purposeful sampling was employed for participant selection. To construct the initial research tool, the researcher, after reviewing relevant studies on sports startups, developed a semi-structured questionnaire for in-depth interviews with experts. The research strategy followed a phenomenological approach, and data analysis was conducted using MaxQDA software, version 20. The results of the data analysis unveiled eight key concepts within the entrepreneurial strategies section, pertaining to the entry of sports startups into domestic and international markets. These concepts encompass partners, stakeholders and customers, tolerable loss, flexibility and adaptability, experiences, uncertainty, service quality, available financial resources, and operational strategies. These concepts were derived from the interviews, contributing to theoretical saturation. Furthermore, in the section on goal-oriented strategies, five concepts were identified: exports, communications, market strategies, market research, and risk management.

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The purpose of this foresight of Iran's educational sports with a balanced scorecard approach was in the horizon of 2035. The current research was of mixed type (qualitative-quantitative) and its design was of sequential exploratory type. The participants of this research were educational sports experts. The sampling method was snowball and based on theoretical saturation, 12 people were selected. Interviews and questionnaires were used to collect data and Lincoln & Guba (1985) criteria were used for its audit, which included validity, transferability, reliability and verifiability. In order to analyze the data in the interview analysis section, the coding method was used, the fuzzy Delphi method was used to screen the indicators and the structural analysis and scenario writing method was used in the future research section. By analyzing the interviews, 150 effective factors on the future of Iran's educational sports were identified based on the balanced scorecard, and by combining the primary codes in the secondary coding stage, these factors were reduced to 105. Then, in the axial coding stage, 18 subcategories based on 6 aspects of the balanced scorecard were formed by aggregating the final concepts adapted from the interview text, and the results of the Delphi analysis showed that the calculated factors correctly explain the desired phenomenon. Finally, based on the findings, 4 key drivers of efficient management, increase in audience satisfaction, development of information capital, and socialization of educational sports were obtained, which are the basis of the two main scenarios of transformation and fruitless willfulness. As a result, it is suggested that in order to develop educational sports in Iran, synergy and efficient management, increase audience satisfaction, development of information resources, and socialization of educational sports should be implemented.
 

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The aim of this research is to identify and prioritize the criteria for selecting base coaches for basketball teams using the DEMATEL technique and network analysis process under fuzzy conditions. This study is considered applied in terms of its objective and methodology and falls under the descriptive category. The statistical population of this research consists of 10 university experts and opinion holders who have experience in coaching base basketball teams or have relevant qualifications in human resource management in sports. Initially, through library studies and interviews with experts, the criteria for selecting base basketball team coaches were identified. After identifying the criteria, using the DEMATEL method, the internal relationships between the criteria were determined. Then, the expert questionnaire was used to determine the importance of each criterion using the Analytic Network Process (ANP) method. The results showed that among the main factors, technical and legal competence with a weight of 0.128, psychological and communication skills with a weight of 0.075, and inclination for growth and excellence with a weight of 0.046 had higher importance. Among the sub-criteria, having a coaching license with a weight of 0.052, participation in special base coaching courses with a weight of 0.039, and mastery of psychological growth concepts with a weight of 0.034 had higher importance. Finally, it was shown that all the identified criteria are influential in selecting base basketball team coaches, and it is necessary for managers to consider these criteria in the selection process.
 

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The aim of this study was Identifying the mental pattern of experts regarding sustainable revenue generation for sports federations (Karate, Judo, Taekwondo Federations). The current research is applied in terms of its purpose and exploratory analytical in terms of method, and based on the type of operations used, this research is of a mixed type. The statistical population of the research includes professors of sports management, managers of selected federations, and opinionated managers of the National Olympic Committee, who were investigated based on previous experiences using a purposeful sampling method with a snowball approach until the saturation point, in the number of 25 people. In the Delphi phase, the components and sub-components of the research were determined. Then the extracted factors were stratified using Q modeling by using Q factor analysis and SPSS 25 software. The findings showed that the most important revenue generating factors of the selected federations include the provision of non-sports products used by athletes by the federation, sponsors of athletes, income from the World Federation for the development of basic sports, income from participating in world competitions, annual contributions from the World Federation, Incomes from coaching classes, tuition fees for membership in basic teams, annual contributions from the Ministry of Sports, incomes from participating in world competitions. Therefore, it can be concluded that economic activities under the supervision of the federation to provide the products and services needed by athletes and to develop sources of income outside the federation should be included in the agenda of the federations.

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Considering the rapid process of technological changes, if a business cannot adapt itself to the changes in the environment, it will no doubt stop competing. Therefore, the entrepreneur should make a decision in the shortest possible time to take advantage of the opportunity. It has become more difficult, so this research was done with the aim of deciding to take advantage of the opportunity by emphasizing the role of the entrepreneur in sports businesses. This research is in terms of mixed method, in terms of developmental-applicative goal. In the first step, 36 indicators were identified from 32 articles, and in the second step, 36 indicators were extracted by the theme analysis method, and 27 indicators were confirmed by the Delphi method, and in the third step, 34 themes were identified from the lived experience of 6 people. Sports entrepreneur leaders were identified by research narrative method, and finally, after combining and integrating the three stages, 44 identification indicators were found in a 7-dimensional template, whose suitability and validity were confirmed using the t-test and the four criteria of adaptability, comprehensibility, generalizability, and control. became. Based on the findings, the entrepreneurial personality by creating seven roles of self-efficacy, independence, risk-taking, individual characteristics, creativity, effort and perseverance, entrepreneurial network and entrepreneurial skills and experience in improving decision-making in order to take advantage of entrepreneurial opportunities in sports and reduce environmental risk. There is a punishment.
 

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The purpose of this study was to investigate the role of the customer relationship management dimensions in promoting public sports from the perspective of sports managers in Kerman. The research method is descriptive correlation and the statistical population consists of all the managers of clubs and sports organizations in Kerman city. For data gathering, the questionnaires of the customer relationship management and the public sports are used. In order to analyze the data obtained for the research variables, the structural equation modeling the Smart PLS software is used. Findings indicated that three dimensions of customer relationship management namely Customer focus, relationship management and knowledge management has a direct and significant impact on promotion of public sports. According to the research results, it can be concluded that all managers of clubs and sports organizations governmental and nongovernmental need to do their utmost In order to communicate with the customer to encourage community participation and promote in public sports.
 

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Attempting to enact both feminine and masculine gender-role norms may cause to some psychological and physical problems. This issue is concerned as gender-role conflict phenomenon in female athletes. However, research findings did not support sufficiently this notion. The purpose of this study was to explore the gender-role norms in the context of soccer and experience of gender-role conflict as women who participate in a traditional masculine sport such as soccer. 15 women soccer players between the age of 19 and 32 years old on Iranian super league were interviewed. The results indicated that women soccer players perceived numerous discrepant gender-role norms in the context of soccer. Also, it was explored three different types of gender-role conflict. Participants used various strategies to manege and coping with the gender role conflict. Overall, it is not an intense internal state of conflict, and applying some of those strategies can help them avoiding conflict.
 

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The growth of Kabaddi sports, its development and progress, requires the ability to anticipate uncertainties. As a developing sport in Iran, kabaddi has seen a lot of progress, but at the same time, challenges may still affect its future, especially since there is limited understanding about its possible future and the ways in which There is a corresponding future to be traversed. Therefore, in this study, a multi-stakeholder scenario planning was used to develop future scenarios of Iran's Kabaddi sports, using stakeholders' points of view on the trends and critical uncertainties that may shape the future of Kabaddi sports to create action-oriented strategies. The participants of the present analytical and exploratory study included 28 domestic and foreign beneficiaries of Iran's Kabaddi sports, who were selected based on targeted sampling. Data was collected through interviews and open questionnaires. Data analysis was done with the six-step model of combined scenario planning of Lipzig and Rollandberger. The findings and analysis of 29 main factors obtained led to the production of two key uncertainties and four scenarios with titles of champion, super league, active lifestyle and always loser. In order to develop Kabaddi sports in Iran, there should be a transformation in the structure of the process with the aim of institutionalizing Kabaddi sports in geographical dimensions with a professional and universal approach.
 

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The purpose of this research is to measure and model the release of carbon monoxide pollutant in the surrounding space of Azadi Stadium in Tehran during sports competitions. Basic data were obtained by laboratory measurements and inquiries from specialized centers. Modeling was done by Austal View software, Version 7 and under four scenarios. The prediction of pollutant concentration was simulated at a height of 5 meters. The modeling area was considered a circle with a radius of 1 km from the center of the site. The resulting data were compared with national and international standards. The initial concentration of the pollutant in the hot and cold seasons of the year was 1.432 ppm and 2.331 ppm, respectively. The amount of pollutant emission for the state of "completion of parking capacity" and "semi-complete state" was 81.45 and 37.5 kg, respectively. Zoning maps showed that in all four scenarios, the highest amount of emission was in the east direction. The highest amount of carbon monoxide production and emission is related to the first scenario (completion of the parking capacity and the cold season of the year) and the lowest amount of carbon monoxide pollutant emission is under the fourth scenario (failure to complete the parking capacity and in the warm season of the year). Although the condition of this pollutant in Tehran's Azadi sports complex and during sports competitions has not exceeded the standard. By using management and engineering solutions such as: not keeping lights on in place, using exhaust filters, properly designing the parking space and reducing the duration of stopping, it is possible to avoid the production and release of a large part of pollutants.
 

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Purpose: This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.
  Method: The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.
Findings: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.
  Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.
 

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The aim of the current research was to provide a work-life balance model for working women with an emphasis on improving the quality of free time. The current research was interpretative, applied and qualitative based on thematic analysis method. The statistical population was sports management professors and leisure experts who were interviewed with 17 people using the snowball method and according to information saturation. The measurement tool included a semi-structured interview and data were analyzed according to the six stages of thematic analysis. The results showed that the work-life balance model for working women with an emphasis on improving the quality of leisure time has three dimensions of effective factors (cultural factors, inhibiting factors, motivational factors, facilities and equipment, the level of knowledge, the characteristics of physical activities in the leisure time program, financial issues, management issues and cultural issues), strategies (educational, managerial and financial strategies) and consequences (increasing vitality, increasing health, economic development and sustainable socio-cultural development). Managers should pay attention to educational and management issues and by privatization, proper budget allocation and incentive packages, they should contribute to the prosperity of free time as much as possible and to balance the work and life issues of working women.
 

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A B S T R A C T The aim of this research is to study and explore customer behavior and the relationships between sports good's consumers based on the results obtained from data mining, using the gathered information, and identifying profitable segments as the target market The research method is quantitative and its purpose is practical The target population of the study is online buyers of sports equipment After determining the variables based on the literature and designing a questionnaire derived from structural equation studies, and obtaining formal and content validity, and after collecting and screening the responses, a total of 300 samples were left for analysis based on thumb rule For reliability, validity, and data fit analysis, SPSS and Amos version 24 software were used, and for data mining, Excel and Weka 3.9.6 software were utilized. The results indicate that metropolitan cities, especially the capital, can be considered as ideal markets for the sale of sports equipment, and in preference among customers, employed and single people can be considered more profitable goals for marketers than unemployed or married people in the field of sports equipment, and women pay more attention to quality in choosing sports products than men, and men's priority in buying sports equipment is more reliant on the aspect of entertainment.