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Introduction and Purpose: Predicting spectators’ behavioral intentions through perceived value represents a novel approach in analyzing sports consumer behavior. By focusing on the audience’s subjective perceptions, this framework enables the design of effective strategies for attracting, retaining, and enhancing engagement with sporting events. The purpose of this study is to examine the mediating role of overall satisfaction and emotional satisfaction in the relationship between perceived value and behavioral intentions of football spectators.
Methodology: This research is applied in nature and employs a correlational design with a structural equation modeling (SEM) approach. The statistical population consisted of spectators present at Azadi Stadium during the 2017–2018 season. A non-random, voluntary sampling method was used, resulting in a sample size of 383 participants. Data were collected using standardized questionnaires: Perceived Value (Luskiu & McDougall, 1996), Overall Satisfaction (Lourie & Arnett, 2000), Emotional Satisfaction (Reynolds & Beatty, 1999), Intention to Re-attend and Word-of-Mouth (Carroll, 2009), and Willingness to Pay More (Zeithaml et al., 1996). Data analysis was conducted using SPSS and Smart PLS software.
Findings: The results indicated that perceived value indirectly affects behavioral intentions through emotional satisfaction in a statistically significant manner. Based on the VAF index, emotional satisfaction mediates 48% of the relationship between perceived value and behavioral intentions. In contrast, overall satisfaction did not show a significant mediating effect in this relationship.
Conclusion: Emotional satisfaction plays a crucial role in shaping the behavioral tendencies of football spectators. It is recommended that sports managers and marketers implement strategies that enhance emotional satisfaction among spectators to strengthen their behavioral engagement and loyalty.
 

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Aim : This study aimed to identify sustainable revenue generation dimensions
Methods: The current research was conducted to identify sustainable income generation strategies for selected sports federations (Karate, Judo, Taekwondo Federations). The current research is applied in terms of its purpose and exploratory analytical in terms of method, and based on the type of operations used, this research is of a mixed type. The statistical population of the research includes professors of sports management, managers of selected federations, and opinionated managers, who were investigated based on previous experiences using a purposeful sampling method with a snowball approach until the saturation point, in the number of 15 people. In the Delphi phase, the components and sub-components of the research were determined. Then the extracted factors were stratified using Q modeling. Data analysis was done by factor analysis method using SPSS_25 software.
Results: The findings showed that the most important revenue-generating factors of the selected federations include the provision of non-sports products used by athletes by the federation, sponsors of athletes, income from the World Federation for the development of basic sports, income from participating in world competitions, annual contributions from the World Federation, incomes from coaching classes, tuition fees for membership in basic teams, annual contributions from the Ministry of Sports, and incomes from participating in world competitions.
Conclusion: Therefore, it can be concluded that economic activities under the supervision of the federation to provide the products and services needed by athletes and to develop sources of income outside the federation should be included in the agenda of the federations.
 

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Introduction and Aim: Physical literacy is a topic that has attracted the Aim:This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.
 Method:‌The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.
Result: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.
Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.
 

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Aim: Mountain sports destinations have great attractions for tourists due to their special natural and physical characteristics, and one of the ways to contribute to sustainable development in these areas is the development of responsible tourism. The aim of the present study was to develop a responsible tourism development model in mountain-based sports destinations.
Methods: The research method was qualitative, of a grounded theory type, and the tool used was semi-structured interviews. The research population consisted of experts in the field of mountain sports tourism, and the sampling method was purposeful. The validity of the interviews was confirmed by experts, and reliability was established using the method of agreement between two coders (80%). The findings from 19 interviews were analyzed through coding and model presentation using MAXQDA 2020 software.
Result: The findings showed that causal conditions included a lack of smooth pathways and guide signs, tourist culture and local community, privatization, and security. Contextual conditions included neglect of carrying capacity, inadequate accommodation infrastructure, and poor transportation. Intervening conditions included price instability, lack of waste management, and rational policymaking. Strategies included hosting sports events, training specialized personnel, increasing interactions, and community-based planning. Consequences included regional economic development, adhering to sustainable development principles, and preserving cultural and natural heritage.
Conclusion: It is suggested that sports events at mountainous tourist destinations be held and planned with a focus on responsible tourism, including community-based training and employment of local personnel.

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Abstract
Introduction : The present study aims to analyze research articles from the past decade in the field of attentional focus among children and adolescents using a scientometric approach.
Methods: This descriptive and review-based study utilized a specific search strategy in the Web of Science (WoS) citation database. A total of 29 relevant articles on attentional focus published between 2013 and 2023 were selected and analyzed using HistCite and VOSviewer software.
Resultss: The findings revealed that the main research topics included motor performance, motor learning, and motor control, with a predominant emphasis on external focus of attention. Moreover, research attention toward adolescents was found to be lower compared to children. The most active journals in this field were Human Movement Science and Psychology of Sport and Exercise. Prominent authors such as Wulf, Abdollahipour, and Pesta received the highest number of scientific citations. In terms of international collaboration, countries like the United States, the United Kingdom, and Australia were leading, with the U.S. showing strong connections with Iran and the Czech Republic, playing a key role in scientific networks.
Conclusion: The results indicate that the role of attentional focus instructions in motor learning and performance particularly in children and adolescents is an emerging and evolving area. However, attentional instructions in these age groups, who possess developing cognitive characteristics, have been understudied so far. This analysis emphasizes that enhancing international collaboration and focusing on existing research gaps can pave the way for future investigations.
Keywords: Sports performance, children and adolescents, cognitive development, attentional strategies, scientometric study

Abstract
Introduction : The present study aims to analyze research articles from the past decade in the field of attentional focus among children and adolescents using a scientometric approach.
Methods: This descriptive and review-based study utilized a specific search strategy in the Web of Science (WoS) citation database. A total of 29 relevant articles on attentional focus published between 2013 and 2023 were selected and analyzed using HistCite and VOSviewer software.
Resultss: The findings revealed that the main research topics included motor performance, motor learning, and motor control, with a predominant emphasis on external focus of attention. Moreover, research attention toward adolescents was found to be lower compared to children. The most active journals in this field were Human Movement Science and Psychology of Sport and Exercise. Prominent authors such as Wulf, Abdollahipour, and Pesta received the highest number of scientific citations. In terms of international collaboration, countries like the United States, the United Kingdom, and Australia were leading, with the U.S. showing strong connections with Iran and the Czech Republic, playing a key role in scientific networks.
Conclusion: The results indicate that the role of attentional focus instructions in motor learning and performance particularly in children and adolescents is an emerging and evolving area. However, attentional instructions in these age groups, who possess developing cognitive characteristics, have been understudied so far. This analysis emphasizes that enhancing international collaboration and focusing on existing research gaps can pave the way for future investigations.
Keywords: Sports performance, children and adolescents, cognitive development, attentional strategies, scientometric study

 

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Background and aim: Stereotypical beliefs are embedded in the cultural fabric of societies. With the expansion of knowledge and communication media, their prevalence is expected to decline. Assessing the extent to which these beliefs are held—particularly among younger generations—can provide a clearer understanding of cultural change. This study aimed to examine age-related stereotypes among young Iranian adults and explore their attitudes toward older adults’ physical, sports, and cognitive activities. Methods: A mixed-methods design was employed. In the qualitative phase, semi-structured interviews were conducted with 38 young university students, and thematic analysis was used to identify patterns and themes. Based on the qualitative findings, a questionnaire was developed and administered to 252 undergraduate and graduate students. The reliability and validity of the instrument were evaluated using exploratory and confirmatory factor analyses. Results: Qualitative analysis revealed that young adults’ attitudes toward aging could be categorized into three main dimensions: physical, cognitive, and socio-emotional. Perceptions of appropriate activities for older adults encompassed four themes: low-to-moderate intensity physical activities, sports participation considering physical limitations, light-to-moderate cognitive activities, and viewing aging as an opportunity for enjoyment and active engagement. Quantitative results indicated that the questionnaire items were well-fitted to the data and demonstrated acceptable reliability (ɑ= .73-.82). Conclusion: Young Iranian adults perceive older adults as having physical and cognitive limitations, suggesting that their activities should be relatively easy and moderate. Additionally, older adults are seen as occasionally irritable yet inclined to advise and share experiences. Aging is also perceived as a period suitable for rest, leisure, and engagement in light artistic or social activities. These stereotype-based beliefs may stem from societal views of older adults as less competent in structured occupational or social roles. 

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The aim of this study was to determine the relationship between team identity and spectator flow with the atmosphere of the stadium and spectator loyalty. The research method is causal communication and the survey method is survey. The statistical population of the present study consists of 40,000 football spectators present at Azadi Stadium in the football match between Persepolis and Esteghlal Khuzestan in the 2017-2018 season. 384 of them were selected as the statistical sample of the study and the questionnaires were distributed among them as a non-random-voluntary sample. The research tools included James and Ross’s Team Identity Adjusted Questionnaire (2002), Csikszentmihalyi’s Stream Questionnaire (1990), Uhrich and Benkenstein’s Stadium Atmosphere Questionnaire (2012), and Mahoney et al.’s Spectators Loyalty Inventory (2000). The descriptive statistics and path analysis method were used in PLS software to analyze the data. The results showed that team identity and spectator flow with a path coefficient of 0.580 and 0.386, have a significant effect on the atmosphere of the stadium and also the three variables of stadium atmosphere, flow and team identity with path coefficients of 0.247, 0.248 and 0.428 have a positive effect on spectator loyalty. Based on the results of this study, it is suggested to the managers of clubs and stadiums to pay special attention to team identity and spectator flow in order to increase spectator loyalty and understand the appropriate atmosphere of the stadium.

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The process of talent identification attempts to guide people who are prone to sports that have the greatest chance of success on the basis of certain tests. This research was conducted with the aim of developing a strategic model of talent identification in Iranian Weightlifting. This study is a qualitative based on grounded theory. The statistical population was experts in power lifting and  purposeful sampling method was used. The data gathering tool was deep interview. In this study, qualitative analysis approaches including open, axial and selective coding were used to analyze the findings. In addition, all statistical operations were performed using Maxqda software version 12. The findings showed that the strategic model of scouting in weight lifting sports from the strengths and weaknesses of scouting structures, the principles of talent identification, the methods of talent identification, the attributes of methods of scouting, predisposing and deterrent factors of scouting activities, and Scouting goals are formed. According to the results of the research, it is suggested that the facilitators of the scouting process be strengthened more than before. Then it is necessary to benchmark other countries, provide facilities and tools, develop specialized experts in the field of talents and special schools for weight lifting.
 

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The main objective of this study was to provide a model of the underlying causes of the management of the relationship between physical education faculties and sport science and the executive branch of the sports industry. In order to collect information, deep interviews with the elite were conducted on the topic of research. Sampling was conducted purposefully and snowball method. Finally, 18 qualitative interviews were conducted. The findings were analyzed through coding method in three stages: open, axial and selective. The findings revealed 59 effective signs in the relationship management of faculties and the executive branch of the sports industry. These labels were categorized in 14 concepts including knowledge, organizational culture, government look, industrial thinking, scientific thinking, human resources, ethical aspects, trust / mediation unit, parallel management, laws and regulations, Media, capacity building, competitive space and communication management. Finally, the research model emerged from five main categories including culture, marketing, environment, insight, and trans-organization powers. According to the findings of the research, there are some executive strategies that can be used by sports managers in relation to the scientific management of the relationship between sports organizations.

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The present study aims to investigate the variables of social networks in different positions in basketball. These variables were applied in two levels of analysis: micro (individual) and macro (global interaction of the team). 24 official Chemidoor Club competitions in the 2020 men's Iranian Premier League were selected by available sampling. This research analyzed the network properties of Degree, Betweenness, Closeness, Eigenvector, and Density centrality across teams and positions. The one-way ANOVA for the factor position in the micro-level found statistical differences between the game positions in the dependent variables of  Dc: (F(4,15)= 61/29, p= 0/000), Bc: (F(4,15)= 210/11, p= 0/000), Cc: (F(4,15)= 78/55, p= 0/000). However, no significant difference was observed in the Eig: (F (4, 15) = 1/58, p= 0/184). Results of post hoc test indices were significantly different between position 1 (point guard) and other positions.  Macro-level team density analysis showed a significant difference between performance results in successful and unsuccessful. The guard player role was observed as the situation that establishes the most interactions with teammates during the competition. Therefore, players with higher degrees were not the ones assisting the most shots. The other players with higher degrees were not the ones assisting the most shots. These results may be used as a tool for coaching to improve their teams’ strategies in concrete, measurable ways.
 

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Introduction
With the expansion of information and communication technology and its introduction into the workplace, the world has witnessed the close relationship between the application of information technology in organizations and the improvement of performance, as well as the better and faster achievement of organizational goals. Social media, especially Instagram, creates a space for users to express their opinions, allowing companies to contact users directly and without intermediaries, at the right time and with minimal cost. With an understanding of the importance of technology in sales, we analyze the factors affecting the sales of sports goods in the virtual space of Instagram.
Methodology
This research aims to provide suitable suggestions to companies active in the production and sale of sports products to increase their sales. It utilizes textual data from comments and captions on Instagram and examines and analyzes posts and user opinions regarding sports products (specifically two brands: Adidas and Majid). The analyses were conducted in two sections: the first section (captions) analyzed the methods and manners of the advertisements by the sellers of the brands' products, extracting their advertising patterns and techniques. In the second section (comments), user opinions on the products presented on Instagram were examined and analyzed. Text analysis (posts and user comments) and sentiment analysis were key components of the analysis. For analyzing user comments, data obtained from the Instagram API, including three key parameters: the user's name, the date and time the comment was posted, and the content of the comments, were evaluated.
Discussion
The research findings indicate that companies, sellers, and brands should have a very organized plan for advertising throughout all periods of the year. Continuous interaction and proper activity with social network users can also play a role in increasing the motivation of representatives across the country. The study emphasizes that user-generated content (comments) is an effective way to increase the connection between a brand and its audience. Therefore, user feedback must be used in the manner described (the method implemented for analyzing comments) to increase sales and user satisfaction. Additionally, the findings emphasize identifying and establishing relationships with users to maintain and increase customer loyalty, particularly those who post numerous comments on advertised products on Instagram, as they can be used as an advertising campaign for the brand. This study provides a suitable solution for the proper presentation of sports products and advertising on social networks to make the products more well-received.
 

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Professional ethics in sports media plays a vital role in ensuring the accuracy, fairness, and accountability of sports news reporting, significantly shaping audience trust and the credibility of the media. The primary aim of this study is to propose a specialized model for news coverage in Iranian sports media, with a strong emphasis on professional ethics. Adopting Charmaz’s (2006) constructivist grounded theory approach, this qualitative research gathered data through purposive sampling, combined with the snowball sampling technique. In-depth, semi-structured interviews were conducted with 23 experts in sports management, communication, and media, with the sample size determined by theoretical saturation. Data analysis was facilitated using NVivo V.12 software for systematic manual coding. The findings suggest that the proposed professional model for sports media news coverage, grounded in professional ethics, comprises five key components: producing content with a localized focus, fostering effective interaction with the target audience, diversifying content and programming, continuously adapting to audience needs, and aligning content and language with audience preferences. This model emphasizes the importance of ethically accurate and truthful reporting of sports events, while also ensuring responsiveness to audience needs and feedback. Furthermore, it underscores the necessity of developing content that respects audience rights and reflects professional ethical standards. Key recommendations include expanding localized news coverage and organizing interactive events to enhance audience engagement.

 

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This research aimed to design a personal branding model for elite individual athletes, drawing upon findings from previous studies. Employing a qualitative approach and Glaser constructivist grounded theory strategy, data were collected through in-depth, semi-structured interviews with 18 national and international champions and experts in sports marketing, selected via purposive sampling. Data collection continued until theoretical saturation was reached, and analysis was performed using MAXQDA 2022 software. The study's findings were categorized into three main axes: influencing factors, development strategies, and consequences of personal branding. Following an initial analysis of 251 propositions, 443 final frequencies were prepared for categorization. The research extracted four core concepts in personal branding and identified three main categories of influencing factors: "environmental factors," "individual athlete characteristics," and "athlete performance characteristics." In the strategies section, "enhancing individual capabilities," "striving for successful performance," and "branding education" emerged as prominent categories. Furthermore, the consequences of personal branding were categorized into "positive" (encompassing political, economic, individual, social, and athletic dimensions) and "negative" outcomes. Positive branding outcomes included economic benefits (revenue generation), individual growth (becoming a role model), social impact (increasing public awareness), and athletic advantages (enhancing sport popularity). Conversely, mismanagement could lead to negative consequences such as unethical attention or corruption. This study integrates these findings to offer a practical model for personal branding among individual athletes.