Dr Ali Shah Hosseini, Dr Seyed Nasrolah Sajadi, Dr Hossein Rajabi,
Volume 100, Issue 100 (10-2020)
Abstract
This research aimed to design a personal branding model for elite individual athletes, drawing upon findings from previous studies. Employing a qualitative approach and Glaser constructivist grounded theory strategy, data were collected through in-depth, semi-structured interviews with 18 national and international champions and experts in sports marketing, selected via purposive sampling. Data collection continued until theoretical saturation was reached, and analysis was performed using MAXQDA 2022 software. The study's findings were categorized into three main axes: influencing factors, development strategies, and consequences of personal branding. Following an initial analysis of 251 propositions, 443 final frequencies were prepared for categorization. The research extracted four core concepts in personal branding and identified three main categories of influencing factors: "environmental factors," "individual athlete characteristics," and "athlete performance characteristics." In the strategies section, "enhancing individual capabilities," "striving for successful performance," and "branding education" emerged as prominent categories. Furthermore, the consequences of personal branding were categorized into "positive" (encompassing political, economic, individual, social, and athletic dimensions) and "negative" outcomes. Positive branding outcomes included economic benefits (revenue generation), individual growth (becoming a role model), social impact (increasing public awareness), and athletic advantages (enhancing sport popularity). Conversely, mismanagement could lead to negative consequences such as unethical attention or corruption. This study integrates these findings to offer a practical model for personal branding among individual athletes.
Mozhgan Fallah, Mahta Eskandarnejad, Behzad Behzadnia,
Volume 100, Issue 100 (10-2020)
Abstract
abstract
Aim: The aim of this study was to investigate the effect of mental and physical fatigue on attention and free-throw performance in skilled and novice basketball players. Methods: This semi-experimental study was conducted with a pre-test–post-test design on 30 female basketball players (15 skilled and 15 novice) from Tabriz city. Mental fatigue was induced using a complex Stroop task, and physical fatigue was induced via a basketball-specific movement protocol. Selective and distributed attention and free-throw accuracy were assessed as performance indicators. Results: Results showed that mental fatigue significantly decreased attention accuracy and free-throw performance in novices, whereas it had no significant effect on free-throw performance in skilled players. Physical fatigue significantly reduced attention accuracy and free-throw performance in both groups. Conclutions: Findings highlight that skilled players are more resistant to the negative effects of mental fatigue, but physical fatigue still impairs their performance. These results emphasize the importance of targeted training programs to maintain performance under fatigue conditions.
