Showing 13 results for Akbari Yazdi
Mrs Bouzh Mehrani , Dr Mohamad Hosein Razavi, Dr Mortaza Doosti, Dr Hosein Akbari Yazdi,
Volume 8, Issue 16 (12-2018)
Abstract
The purpose of this study was to assess the status of quality management in basic and medalist federations of Iran based on EFQM-AHP Approach. Thus descriptive- survey method was conducted in two steps. First the EFQM criteria was prioritized and weighted based on paired-comparison questionnaire (AHP) through top managers of federations and then the standard self-assessment questionnaire of organizational excellence that was valid and reliable, distributed between samples (150 p) to evaluate the quality management and excellence of federations. Result of AHP showed that orderly key performance results, strategy, leadership, costumer’s results, people results, partnership and resources, society results, processes and people had high priorities and result of self-assessment showed that swimming, shooting, gymnastic, rowing, athletics and boxing federations had highest excellence orderly. The results show that implementation the quality management approaches based on recommendation of excellence model or other similar models is inevitable and could predict the succession in international events.
Mahdi Latifi Fard, Hossein Akbari Yazdi, Marjan Saffari,
Volume 9, Issue 18 (12-2019)
Abstract
Although reputation construct enters early in sport but; not only supportive behavior isn’t new question, but also always have been noticed by sport teams. The present research is in search of be clarify that is sport that is prominent setting of emotion and feeling of spectator and fans, team reputation can appear spectator supportive behavior? In this research number of 580 persons as sample from spectator population’s fc. Esteghlal and Persepolis F.C. selected. Questionnaires because reputation emotional component (reputation perception construct) Were distributed as online that game day’s emotion didn’t impact on spectator answer. Jang et al. (2015) team reputation questionnaire consist of 6 subscales and 19 items, Ponzi et al. 2011 supportive behavior and reputation perception everyone had 4 items that adjusted in 5-points Likert scale. Questionnaire content validity have been evaluated by 7 professors in sport management. Alpha Cronbach’s coefficient has been measured for reliability. Confirmatory factor analysis (CFA) also used for construct validity. indeed, shown that team reputation predicted %42 changes of supportive behavior without reputation perception while with Presence this predicted %24. In conclusion reputation perception as emotional construct have more impact on supportive behavior than Functional and cognitive component.
Abdolreza Oboudi, Dr Hossein Akbari Yazdi, Solieman Abdolahi,
Volume 10, Issue 20 (11-2020)
Abstract
In football industry, the sports managers should include meeting of demands and needs of spectators on their agenda. However, this study aimed to determine the needs of spectators in Iranian Football Premier League. For this purpose, Kansei engineering method, Kano model, and Taguchi method were used to collect data. First, the emotional needs (41 needs) of spectators were identified. Using Kano model, then, these emotional needs were included in a four-level questionnaire which was designed for spectators of Iranian Football Premier League; it was distributed among 400 individuals. In order to achieve optimal situation, 7 basic needs were considered in designing the experiments. These 7 needs were analyzed in a three-tier spectrum. The findings showed that Iran's sports authorities, especially the Football Federation, may improve the satisfaction and attendance of spectators in stadiums if they improve the physical and security conditions of football stadiums and remove the existing obstacles including presence of women and presence with family in stadiums. The football clubs may also help achieve this goal by employing qualified and popular players and coaches.
Hossein Kargar, Dr Hossein Akbari Yazdi,
Volume 11, Issue 22 (12-2021)
Abstract
Organizations without strategy are like a ships without a compass. The purpose of this study was to Codification a mission statement and strategies developtnem of Faculty of Physical Education and Sport Sciences Kharazmi University in Horizon 1404. Statistical research samples were 15 persons that included the administrators, active and Physical Education experts who were aware of the situation of the Physical Education and Sports Science, Faculty and active sport coaches of Kharazmi University. The Research method was descriptive analytical, based on Brayson Strategic model, For data gathering, questionnaire, benchmarking, intervie and literature review were used and based on that, the Mission Statement, Vision, Values, Main Goals and SWOT setted, after that these elements were confirmed through Strategic group. After identifying SWOT, were used the descriptive Matrix (such as IFE, EFE, SWOT analysis and QSPM). Due to internal and external matrix, the strategic position of the faculty, was conservative in WO and then (A total of 14 strategies) were identified. These strategies were prioritized by using a Quantitative Strategic Planning Matrix (QSPM) and then Due to internal and external matrix (IE), strategic positioning School (in conservative WO) was used. To maintain an environment can benefit from opportunities to reduce internal weaknesses programmed.
Dr Maryam Taherikia, Dr Alireza Elahi, Dr Hossein Akbari Yazdi,
Volume 12, Issue 23 (9-2022)
Abstract
In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. For this purpose, two questionnaires including Kim’s relationship marketing and purchase behavior questionnaires (2008) were used. After confirming their validity and reliability, these questionnaires were distributed among the sample. Sample was consisted of 430 spectators who participated in Foolade_Shahr Stadium to watch the Sepahan’ games using Morgan table. The research method was statistical -correlational and it was based on the structural equation model. The results of path analysis showed that relationship marketing has an impact on purchase behavior of spectators (β= 0.043, p≤0.05). Considering the findings of this study, approaches can be provided to determine the strategy of relationship marketing and evaluate the impact of this strategy on purchase behavior of spectators- as the main customers of football clubs.
Dr Hossein Akbari Yazdi, Mr Erfan Moradi,
Volume 13, Issue 25 (9-2023)
Abstract
Like any other social system, universities have a significant role in training and supplying efficient manpower. In this regard, educational services provided by the universities are among the most important educational fields of any society which have a close relationship with community development; And the faculties of physical education and sports science are no exception. Therefore, the purpose of this study is to design a model for measuring the quality of educational services of faculties in physical education and sports science.The methodology of the present research has been applied in terms of purpose, and from the perspective of the method, descriptive-Correlation is specifically based on structural equation modeling. The population was estimated using the sample size estimator software based on the statistical power of (n=382). Sampling method was selected as a one-step cluster sampling from three geographic regions of the country. In the present study, the evaluations related to the face and content validity and convergent and Discriminant validity were carried out based on the supporting standard opinions of experts, Composite Reliability, Average Variance Extracted, Fornell and Larker it has been done. Was also used for data analysis by lisrel 9/30 Software.In overall, the 5 identified components could explain 58.36 of the data variances of this study, in which 24.09 belonged to educational requirements, 10.12 to aesthetic requirements, 9.06 to context requirements, 8.15 to external participation requirements and 6.94 process requirements.Based on the proposed model, it is suggested that Physical Education faculty managers pay great attention to their students’ educational requirements in order to improve their quality of services.
Iraj Eivazi, Alireza Elahi, Mohamad Rahim Esfidani, Hossain Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
The goal of this study was to identify the challenges which football e-marketing faces in Iran. So by using a functional research, a qualitative approach and applying newly introduced Glazer method, this question has been answered. The target community of this research was experts, well-informed people in marketing, e-marketing, sports marketing and football managers. Purposive (judgmental) and snowball sampling methods were applied. After finishing the open coding stages, 162 labels were identified as challenges of football e-marketing in Iran. Then in axial encoding, labels were classified in 13 concepts. The results showed that the football industry in Iran in order to apply e-marketing, needs to pay attention to 5 categories of marketing, technical, human resources, legal, constitutional and economic challenges and plans for its present challenges. Also it's not useful to see one side of the challenges. It's better to have a whole, simultaneous and systemic look at all aspects of 5 categories.
Majid Yazdanpanah, Hossein Akbari Yazdi, Alireza Elahi,
Volume 100, Issue 100 (10-2020)
Abstract
Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches
Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.
Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.
Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company.
Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)
Neda Karimi, Alireza Elahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
This study aimed to investigate the role of mediator of overall and emotional satisfaction in the relationship between perceived value and behavioral intentions of spectators in the Premier League. This is an applied and correlational study with structural equation modeling approach.The statistical population consist of the spectators present at Azadi Stadium (96-97). A sample of 383 people was selected through Non-random voluntary sampling. For data collection, a standard questionnaire was used. SPSS and Smart PLS softwares were used for data analysis. The findings of the study showed that Perceived value indirectly has a significant relationship with emotional satisfaction on behavioral intentions and according to the VAF index, it can be concluded that emotional satisfaction has a %48 mediator role between perceived value and spectator’s behavioral intention. While the mediator role of overall satisfaction in relation between perceived value and behavioral intentions of spectators is not significant. The findings imply that emotional satisfaction plays an important role in shaping the behavioral intentions of the spectators, and that sport authorities and marketers can by appropriate planning, implement emotion-making agents for the satisfaction of the spectators. in order to reinforce the behavioral intention.
Hojjat Mardaneh Taleshmekaiel, Fariba Askarian, Hosein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
Hamid Roodbari, Hadi Tabatabaei, Soleiman Abdolahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
The aim of this study was to determine the relationship between team identity and spectator flow with the atmosphere of the stadium and spectator loyalty. The research method is causal communication and the survey method is survey. The statistical population of the present study consists of 40,000 football spectators present at Azadi Stadium in the football match between Persepolis and Esteghlal Khuzestan in the 2017-2018 season. 384 of them were selected as the statistical sample of the study and the questionnaires were distributed among them as a non-random-voluntary sample. The research tools included James and Ross’s Team Identity Adjusted Questionnaire (2002), Csikszentmihalyi’s Stream Questionnaire (1990), Uhrich and Benkenstein’s Stadium Atmosphere Questionnaire (2012), and Mahoney et al.’s Spectators Loyalty Inventory (2000). The descriptive statistics and path analysis method were used in PLS software to analyze the data. The results showed that team identity and spectator flow with a path coefficient of 0.580 and 0.386, have a significant effect on the atmosphere of the stadium and also the three variables of stadium atmosphere, flow and team identity with path coefficients of 0.247, 0.248 and 0.428 have a positive effect on spectator loyalty. Based on the results of this study, it is suggested to the managers of clubs and stadiums to pay special attention to team identity and spectator flow in order to increase spectator loyalty and understand the appropriate atmosphere of the stadium.
Dr Vahid Saatchian, Dr Farideh Hadavi, Dr Hossein Akbari Yazdi, Bahador Azizi,
Volume 100, Issue 100 (10-2020)
Abstract
The main objective of this study was to provide a model of the underlying causes of the management of the relationship between physical education faculties and sport science and the executive branch of the sports industry. In order to collect information, deep interviews with the elite were conducted on the topic of research. Sampling was conducted purposefully and snowball method. Finally, 18 qualitative interviews were conducted. The findings were analyzed through coding method in three stages: open, axial and selective. The findings revealed 59 effective signs in the relationship management of faculties and the executive branch of the sports industry. These labels were categorized in 14 concepts including knowledge, organizational culture, government look, industrial thinking, scientific thinking, human resources, ethical aspects, trust / mediation unit, parallel management, laws and regulations, Media, capacity building, competitive space and communication management. Finally, the research model emerged from five main categories including culture, marketing, environment, insight, and trans-organization powers. According to the findings of the research, there are some executive strategies that can be used by sports managers in relation to the scientific management of the relationship between sports organizations.
Mr Abdolreza Oboudi, Mr Alireza Elahi, Mr Hossein Akbari Yazdi, Mr Saleh Rafiee,
Volume 100, Issue 100 (10-2020)
Abstract
In scientific marketing models, attention is the main step in the effectiveness of advertising. That's why, competition over attention to advertisement has been of prime importance for the sponsors and marketers. However, sport marketing research has not yet been able to gain a proper understanding of the factors that influence the viewer's attention to advertising while watching a sport event. Different methods of data collection and using different evaluation tools can also help managers and sponsors make the right decisions. This semi-experimental research has compared the methods of evaluating TV viewers' attention to advertising through sport. For this purpose, 60 targeted sampling in the form of two groups of women (n = 30) and men (n = 30) watched the football match between Esteghlal and Persepolis in a laboratory site. While samples were watching the football match, meantime designed advertisements were presented too, the viewer's eye information was stored by the eye tracker in the form of fixation and duration. In addition, at the end of the test, the participants' attention to advertising was evaluated using an attention questionnaire. Analysis of the findings showed that in evaluation of the viewer's attention to advertising by questionnaire; there is no difference between males and females. But in both of Eye Tracking variables, females paid more attention to advertising than males. Also, the correlation between the results of the questionnaire and the Eye Tracker was not significant. Finally, in order to achieve new results and to develop the advertising industry, as well as identifying the factors affecting the effectiveness of advertising, it is better to use neuromarketing tools as a complement to other methods of data collection (questionnaire, interview, observation).
