Volume 8, Issue 15 (8-2018)
JRSM 2018, 8(15): 81-90 |
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Omidi A, Safari S. The impact of organizational citizenship behavior on the customer-oriented in sport facilities. JRSM 2018; 8 (15) :81-90
URL: http://jrsm.khu.ac.ir/article-1-2706-en.html
URL: http://jrsm.khu.ac.ir/article-1-2706-en.html
Abstract: (6097 Views)
The purpose of this study was to survey the impact of organizational citizenship behavior on the customer-oriented in sport facilities in Shahrekord. The research method was descriptive, correlational that the survey was carried out. The study population included all employees of public and private sports facilities were Shahrekord. Measuring instruments included OCB questionnaire Paul and Mngvk (2002) and Customer oriented questionnaire Hajjat(2002)were that After ensuring the validity and reliability approved by the Confirmatory factor analysis of the samples investigated were distributed. In order to determine causal relationships and modeling, structural equation modeling (SEM) was used. Based on the results of structural equation modeling, Citizenship behavior variable rate (0/34) a significantly positive effect on customer orientation. It was also observed that a significantly positive effect of OCB (0/21) on the customer's needs. While non-significant positive effect (0/13) on the customer's delight. Hence to encourage direct customer orientation the need knowledge of the requirements of the Customer and about the variable citizenship behavior by focusing on the behavior of consciousness, consciousness and altruism can expect that customer surface growth was better.
Type of Study: Research |
Subject:
sport management
Received: 2015/11/13 | Accepted: 2017/07/3 | Published: 2018/08/15
Received: 2015/11/13 | Accepted: 2017/07/3 | Published: 2018/08/15
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