Volume 10, Issue 19 (8-2020)
JRSM 2020, 10(19): 57-71 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Karimi Z, Gholamian J, Saatchian V. Place Research and Return to Sport: An Analysis of the Aesthetic Role and the Tendency of Customers to Sport. JRSM 2020; 10 (19) :57-71
URL: http://jrsm.khu.ac.ir/article-1-2711-en.html
URL: http://jrsm.khu.ac.ir/article-1-2711-en.html
1- Sanabad- Golbahar University
2- Ferdowsi University
3- Imam Reza International University ,saatchian.vahid@gmail.com
2- Ferdowsi University
3- Imam Reza International University ,
Abstract: (4679 Views)
The present study investigates the role of aesthetic dimensions of the place and the tendency of costumers to the sport in physical fitness and aerobics clubs in Mashhad. The research method was descriptive-correlational and the statistical population consisted of customers of Mashhad fitness and aerobics clubs. Considering correlational studies, 250 persons were selected (randomly) as the samples. Then two questionnaires of Soleimani's Aesthetic Dimensions (2012) and Gil's Sport Participation Motivation Questionnaire (1983) were used. The validity and reliability of the questionnaires were 0.71 and 0.82, respectively. The results showed that the most important aesthetic component of "color" is in the first priority and the "environment" component is in the last priority. In terms of forecasting the tendency of customers to sports, It can be said that 43% of the changes in tendency to sports is related to aesthetic variable (P<0.05). The dimensions of aesthetics can have a positive and significant effect equal to 0.77 on tendency to sports. Considering the changing of today's customer’s attitude regarding the use of equipped and modern sports spaces with exclusive spaces and modern style, applying aesthetic dimensions can be useful for customer satisfaction, assurance of their loyalty, as well as the tendency of people to sports and sports clubs.
Type of Study: Research |
Subject:
sport management
Received: 2018/08/19 | Accepted: 2019/05/12 | Published: 2020/08/31
Received: 2018/08/19 | Accepted: 2019/05/12 | Published: 2020/08/31
References
1. Soleymani, M. The effect of aesthetic and cognitive dimensions on customer orientation to sports venues, (2002), Master Thesis, Faculty of Physical Education and Sports Sciences, Shomal University. (In Persian).
2. Abedini, S., Talebi, S. The Socio-economical Factors Related to the Degree of Tendency of Citizens toward Public Sports in Khalkal. Journal of Applied Sociology, 2017; 28(1): 131-144. (In Persian).
3. Almasi, S., Razavi, M., Amirnezhad, S. Investigating customer satisfaction and customer orientation in public and private sports venues in Mazandaran province, Journal of Sport Management and Motor Behavior, 2015; 11(21): 129-138. (In Persian).
4. Karimi, S, (2008), Sports and urban design spaces, the first National City and sports conference. (In Persian).
5. Forghani ozrudi, M., Masomi shob, M., Sadeghi, M. Relationship between Service Quality and Aesthetic Dimensions with Customer's loyalty. Sport Management Studies, 2016; 7(34): 91-112. (In Persian).
6. Razavi, S., Azimi Delarestaghi, A. A study of exterior landscaping criteria in the design and construction of urban sports centers. Sport Management and Development, 2014; 3(1): 15-24. (In Persian).
7. Fathi, S, Explaining the Sociological Society of Student Sports Participation, Social Sciences Research Journal. (2010), 3 (4).11-21. (In Persian).
8. Hoseini, E., Amirnezhad, S., Sarkeshik, M. An Investigation of the Factors Influencing Purchasing Behavior of Customers of Sport Facilities in Region 2 of Tehran. 3. 2016; 4 (14) :23-35. (In Persian).
9. Parsamehr, M, A survey about individual's motives of participation intention in sports activity (Experimental test of the theory of planned behaviour). JRSM. 2015; 4 (8) :21-34, (In Persian).
10. Majidi, C., Kashef, S., Ahadi, B., Rasoolazar, G. The Factors Related to Beautification and joyfulness of university sport places on dorm student's tendency in physical activity. Applied Research in Sport Management, 2016; 4(3): 29-39. (In Persian).
11. Ghochani, D. Investigating the motivation of Isfahani citizens to participate in public sports and determining their priorities, (2012), Master's thesis, Faculty of Physical Education and Sports Sciences, Islamic Azad University, Tehran Branch. (In Persian).
12. Somayeh Bahramnezhad, Dr Ali Mohammad Safania, Dr Seyyed Jafar Moosavi, Effect of the Aesthetics Dimensions on Tendency of Women to Recreational and Sport Space in Mazandaran Province's Parks, Advances in Environmental Biology. (In Persian).
13. Cleland, V, Ball, K, Hume,C, Timperio,A, Abby C. King,A.C, Crawford, D(2010), Individual, social and environmental correlates of physical activity among women living in socioeconomically disadvantaged neighbourhoods, Journal of social science & medicine,70, pp2011-2018. [DOI:10.1016/j.socscimed.2010.02.028]
14. Mahdavi, M, Relationship between aesthetic and cognitive dimensions of sports venues with citizenship behavior of physical education teachers, (2016), education and upbringing of Pars-Abad city. (In Persian).
15. Razavi, M., Hosseini, E., Soleymani, M. Investigating the aesthetic and cognitive dimensions of customers' inclination towards sports venues, Journal of Sport Management and Motor Behavior, 2012; 8(16): 15-34. (In Persian).
16. Woratschek, H. Durchholz, C. Maier, C. & Ströbel, T. (2017). Innovations in sport management: The role of motivations and value cocreation at public viewing events. Event Management, 21(1), 1-12. [DOI:10.3727/152599516X14786350337262]
17. Kim, J. Kim, Y. & Kim, D. (2017). Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption. Sport Management Review, 20(3), 309-321. [DOI:10.1016/j.smr.2016.10.001]
18. Funk, D. C. (2017). Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research. Sport Management Review, 20(2), 145-158. [DOI:10.1016/j.smr.2016.11.006]
19. Baritian, M, The effect of sports space architecture under the auspices of Tehran Municipality on the level of citizens' tendency to sports activities, (2017), in order to obtain a master's degree, Faculty of Physical Education and Sports Sciences, Al-Zahra University (PBUH).
20. Shali kar, S, Investigating the use of architectural aesthetic elements in the construction of sports venues,(2012), Master's thesis, Faculty of Physical Education and Sports Sciences, Shomal University.
21. Michael S. Bittermann (2016) Visual Perception with Color for Architectural Aesthetics, IEEE World Congress on Computational Intelligence - WCCI 2016, July 24-29, Vancouver, Canada. [DOI:10.1109/CEC.2016.7744285]
22. Hadavi, F., Saatchian, V. (2010), Prioritize students' motivations for participating in recreational-academic sports, the first national conference on applied research in public health and sustainable development.
23. Ramazani, R., Mohebi, H., Damirchi, A. A Comparison of Iranian and Russian Athlete Students' Motivations and Attitudes towards Physical Activity and Sport. Journal of Sport Management, 2009; 1(3): 167-348. (In Persian).
24. McCormack, Gavin R. Rock, Melanie, Toohey, Ann M. Hignell, Danica (2010) Characteristics of urban parks associated with park use and physical activity: A review of qualitative research, Journal of Health & Place,16,pp 712-726 [DOI:10.1016/j.healthplace.2010.03.003]
25. Noriah Othmana, Noralizawati Mohameda, Mohd Hisham Ariffinb (2015) Landscape Aesthetic Values and Visiting Performance in Natural Outdoor Environment, Procedia - Social and Behavioral Sciences 202 (2015) 330 - 339 [DOI:10.1016/j.sbspro.2015.08.237]
26. Panagopoulos,T,(2009)Linking forestry,sustainability and aesthetics,Ecological Economics,68,2485-2489. [DOI:10.1016/j.ecolecon.2009.05.006]
Send email to the article author
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
