The purpose of this study is to indendiey the situation expression of the sport
tourism marketing indexes from sport and tourism expert’s view in west
Azerbaijan province.This study is descriptive- analytical and field methods.
Research statistical population is expert members of tourism organization (n=39)
and expert members of physical education general offices (n=45). Research tools
is sport marketing tourism indexes Questionnaire Bidokhti and Nazari (2009) with
reliability of (α= 0. 82). Validity was confirmed by sport management experts’
view. For comparison of existence and ideal situation, Wilcox test used. Also for
component mean comparison with mean of the spectrum one-sample t-test and
for precedence of the indexes was used from Friedman test (p≤0.05) were used.
The results showed that, between the current and ideal situation in massive
investment country modification, development of infrastructure, attention to
tourism attractions, promotion activities and regulation of guidelines based on
distribute attractions, there are significant differences and in all cases, the
existence situation mean is less than ideal situation. This means that the
mentioned indicators are not empowered in the existing situation and need to be
reviewed, that achieve to their optimum condition.
based on results, the managers don’t use from marketing indexes mentioned as
a way of sports tourism marketing, while indicate that the use of these methods,
are the reasons for development of sports tourism marketing. The result of this
factor is: create of positive station in the sport tourist minds, and at last these
industries develop in western Azerbaijan province, and increase tourism market
share.