Volume 5, Issue 9 (4-2015)
JRSM 2015, 5(9): 47-59 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Consumer Nationalism and its relation with Patriotism and World mindedness in Assessment of Domestic and Foreign Sporting Goods. JRSM 2015; 5 (9) :47-59
URL: http://jrsm.khu.ac.ir/article-1-2294-en.html
URL: http://jrsm.khu.ac.ir/article-1-2294-en.html
Abstract: (7078 Views)
Nationalism in consumption is a form of economic of nationalism that forms
consumer beliefs about appropriate or actually morality of goods purchasing and
it has been the subject of many investigations. In this study, According to Krejcie
& Morgan chart, 278 cases were selected a mong among 965 undergraduate
physical education students of Tehran and karaj selected Universities as a
research samples. The measuring tools included CETSCALE of shimp &
sharma(1987) and Questionnaire of Hoseinzade(1386) , its Reliability was
achieved 0/841. For data analysis, descriptive statistics and Inferential statistics
including spearman coorelation and Mann-Whitney test in SPSS with p<0.05
Significance level were used.The finding of investigation demonstrates
Consumer Nationalism of physical education students have been in low grade.
Moreover there wasn’t and relation between Nationalism and Patriotism, whereas
there was a negative relation between World Mindedness and Consumer
Nationalism among students .Also results of Mann-Whitney test imply that there
is a difference among boys and girls between of Consumer Nationalism, World
Mindedness and Assessment of Domestic Sporting Goods. Girls are more
nationalist than boys and also they have a good Assessment of Domestic
Sporting Goods, but boys have more than World Mindedness.
In the end, consumers with low consumer nationalism have a low assessment of
domestic goods and inverse.
Keywords: Consumer Nationalism, Patriotism, World Mindedness, Assessment of Domestic and Foreign Sporting Goods
Type of Study: Research |
Subject:
technical
Received: 2016/04/12 | Accepted: 2016/04/12 | Published: 2016/04/12
Received: 2016/04/12 | Accepted: 2016/04/12 | Published: 2016/04/12
References
1. دهدشتی، زهره؛ قاسمی، حسن؛ سیفی، ابوالفضل؛ )7322)؛"تأثیر کشورگرایی مصرف کننده بر قصد خرید کالاهای وارداتی"؛ فصلنامه مطالعات مدیریت بهبود و تحول، شماره 68 ، تابستان و پائیز 25،صفحات 779 تا 748.
2. رنجبریان، بهرام؛ قلی زاده،رسول؛ )7322)؛" قوم گرایی در مصرف و رابطه آن با میهن پرستی و گرایشات جهان وطنی در بین دانشجویان دانشگاه اصفهان"؛ نشریه مدیریت بازرگانی،دوره 3 ،پاییز و زمستان 7322،ص 27 تا 706.
3. حسین زاده، ماشاالله؛ )7326)؛ " شناسایی عوامل موثر بر ملی گرایی مصرفی و تأثیر آن بر ارزیابی کالاهای داخلی و خارجی از دیدگاه و مصرف کنندگان در تهران بزرگ"؛ پایان نامه کارشناسی ارشد، دانشگاه تهران، دانشکده مدیریت.
4. Klein, J.G., Ettenson, R., and Morris, M.D. (1998), " The Animosity Model of Foreign Product Purchase: [DOI:10.1037/t58704-000]
5. An Empirical Test in the People's Republic of China", Journal of Marketing, 62, 89-100.
6. Iqbal, Naveed. Zeeshan, Chaudhry. Kashif-u-Rehman, Akbar.(2011)," Consumer Ethnocentrism
7. Tendency in Services Sector: An Evidence from Pakistan a Developing Economy", European Journal of
8. Social Sciences - Volume 20, Number 1.
9. Levitt, T. (1983), " The Globalization of Markets", Harvard Business Review, May/June, pp. 92-102.
10. Ranjbarian, Bahram. Rojuee, Morteza. Mirzaei, Abbas. (2010)," Consumer Ethnocentrism and Buying
11. Intentions: An Empirical Analysis of Iranian Consumers", European Journal of Social Sciences - Volume 13,
12. Number 3 (2010).
13. Sengupta, S., Mohar, J., & Slater, S. (2006)," Strategic Oppertunites at theIntersection of Globalization,
14. Technology and Lifestyles". Handbook of Business Strategy, 43-50.
15. Sangkala.( 2005)," Intellectual Capital Management Pattern in th Advertisement Companies in Jakarta",
16. Jurnal Ilmu Administrasi dan Organisasi, Bisnis & Birokrasi, Vol.13, No.3 (September).
17. Sunardi, Guido Benny.(2009)," Consumers Perception Under the Construct of Nationalism,
18. Worldmindedness", "Made In" Label, and Brands Bisnis & Birokrasi, Jurnal Ilmu Administrasi dan Organisasi,
19. Mei-Agustus 2009, hlm. 68-73 Volume 16, No 2 . [DOI:10.1097/CPM.0b013e31819b14b8]
20. Jiménez Huitzilin Nadia. Torres, Sonia. Gutiérrez, San, Martín.(2007)," The purchase of foreign products:
21. The role of firm's country-of-origin reputation, consumer ethnocentrism, animosity and trust", Documentos
22. De Trabajo "Nuevas Tendencias En Dirección De Empresas" Dt 13/07.
23. Hill, C. W. L. (2011)," International Business",Competing in the Global Marketplace (8th ed.), New York:
24. McGraw-Hill.
25. Mohammad Shah, ,Khairul. Ibrahim, Izwar ,Hazril. (2012)," Consumer ethnocentrism: does it really
26. matter for Malaysian consumers", WEI International European Academic Conference Proceedings October
27. 17, 2012.
28. Wong, Y., C., . Polonsky, J., M., Garma, Romana. (2008)," The impact of consumer ethnocentrism and
29. country of origin sub-components for high involvement products on young Chinese consumers' product
30. assessments", Asia Pacific Journal of Marketing and Logistics Vol. 20 No. 4, 2008 pp. 455-478. [DOI:10.1108/13555850810909759]
31. Smith, Anthony D.(1995), " Nation and Nationalism in a Global Era".Oxford University Press.
32. Nayar, B.R.(1997),"Glibalisation, Nationalism and Economic Policy Reform".Economic and Political
33. Weekly, 32(30):93-104.
34. Shimp, T.A., & Sharma, S. (1987), " Consumer Ethnocentrism, Construction and Validation of the [DOI:10.1037/t42966-000]
35. CETSCALE ". Journal of Marketing Research, 24 (August), 280-289.
36. Sumner. W.G.(1906), " Folkways.New York: Ginn and Company. US Census 2000", Available at http://
37. www.census.gov/main/www/cen2000.html.
38. Huddleston, P.T.,Good,LK.,and Sroel,L.(2001)," Consumer ethnocentrism, product necessery and
39. polish consumer' perceptions of qulity ", International Journal of Retail& Distribution Managment Volume:29
40. Issue:5.
41. Haubl, G. (1996)," A cross-international investigation of the effects of country-of-origin and brand name [DOI:10.1108/02651339610131405]
42. of the evaluation of a new car ", International Marketing Review, 13(5), 76-97.
43. Shankarmahesh, M. N. (2006), " Consumer Ethnocentrism: An Integrative Review of its Antecedents [DOI:10.1108/02651330610660065]
44. and Consequences", International Marketing Review, 23(2), 146-172.
45. Watson, J.J. and Wright, K. (2000), " Consumer Ethnocentrism and Attitude Toward Domestic and
46. Foreign Products", European Journal of Marketing, Vol. 34 Nos 9/10, p. 1149.
47. Balabanis, G., Diamantopoulos, A., Mueller, R.D. and Melewar, T.C. (2001)," The Impact of Nationalism,
48. Patriotism and Internationalism on Consumer Ethnocentric Tendencies ", Journal of International Business
49. Studies, Vol. 32, pp. 157-75.
50. Druckman, R.J.,Tankersley.C.B.,&White. M.W.(1974), " consumer' perceptions of imports", Akron
51. Business and Economic Review.5.26-29.
52. Kosterman, R. and Feshbach, S. (1989), " Toward a Measure of Patriotic and Nationalistic Attitudes", [DOI:10.1037/t33076-000]
53. Political Psychology, Vol. 10 No. 2, pp. 257-74.
54. Sharma, S. H., Shimp, T.A., & Shin, J. (1995), "Consumer Ethnocentrism, a test of antecedents and [DOI:10.1007/BF02894609]
55. moderaters". Journal of the Academy of Marketing Science, 23(1) (Winter), 26-37.
56. Han, C. M. (1988)," The Role of Consumer Patriotism in the Choice of Domestic versus Foreign
57. Products", Journal of Advertising Research, June/July, pp. 25-32.
58. Moon, B.J.(1996)," The role of consumer ethnocentricity and attitude toward a foreign culture in
59. processing foreign country-of-orign advertisements", Advances in consumer Research,23(1),436-439.
60. Bettman,Jomes R.An.(1978)," Information Processing Theory of Consumer Choice.Addison-Welsey.
61. Kwak, H., Jaju, A., and Larson, T. (2006), " Consumer Ethnocentrism Offline and Online", The mediating
62. Role of Marketing Efferts and Personality Traits in the United States South Korea, and India.
63. Batra, R., Ramaswamy, V., Alden, D., Steenkamp, J. and Ramachander, S. (2000," Effects of brand
64. local and nonlocal origin on consumer attitudes in developing countries", Journal of Consumer Psychology,
65. Vol. 9 No. 2, pp. 83-95.
66. Reardon, J., Miller, C., Vida, I. and Kim, I. (2005)," The effects of Ethnocentrism and Economic
67. Development on the Formation of Brand and ad Attitudes in Transitional Economies", European Journal of
68. Marketing, Vol. 39 Nos 7/8, pp. 737-54.
69. Rogers, E. M. (2004)," Aprospective and Retrospective Look at the Diffusion Model", J Health Commun, [DOI:10.1080/10810730490271449]
70. Vol. 1 No 9, Pp, 13-9.
71. Rawwas, M.Y.A.,Rajendran,K.N. and Wuehrer,G.A.(1996)," The Influence Of Wordmindedness and
72. nationalism on consumer evaluation of domestic and forign", international ,arketing Review, vol. 13
73. No.2,pp.20-38.
74. Balabanis, G., Mueller, R. and Melewar, T.C. (2002)," The Relationship between Consumer
75. Ethnocentrism and Human Values", Journal of Global Marketing, Vol. 15 Nos 3/4, p. 7.
76. Vida, I., and Reardon, J. (2008), " Domestic Consumption: Rational, Affective or Normative Choice? ", [DOI:10.1108/07363760810845390]
77. Journal of Consumer Marketing, Vol. 25 No. 1, pp. 34-44.
78. Vida, I., Dmitrovic, T., and Reardon, J. (2005), " Consumer Domestic Purchase Behavior in Newly
79. Transitioning Post War Economies", 12th Bennial World Marketing Congress July 6-9. Münster.
80. Nguyen, T. D., Nguyen, T.M., and Barrett, N. J. (2008), "Consumer ethnocentrism, cultural sensitivity,
81. and intention to purchase local products-evidence from Vietnam", Journal of Consumer Behavior, 7, 88-100.
82. Ranjbarian, Bahram. Rojuee, Morteza. Mirzaei, Abbas. Zabihzade, Kazem. (2011)," Ethnocentrism
83. among Iranian Consumer with Different Consumption Habits " ,International Journal of Marketing Studies
84. Vol. 3, No. 3; August 2011.
85. Rybina, Liza. Reardon, James Humphrey, Janet.(2010)," Patriotism, Cosmopolitanism, Consumer
86. Ethnocentrism And Purchase Behavior In Kazakhstan", Organizations And Markets In Emerging Economies,
87. 2010, Vol. 1, No. 2(2).
88. Hamin. Elliot, G. (2006)," A Less-Developed Country Perspective of Consumer Ethnocentrism and
89. 'Country of Origin' Effects: Indonesian Evidence", Asia Pacific Journal of Marketing and Logistics, 18 (2), pp.
91. Imbert, G.,Jiddou,K.,Kumar,S.,Murillo,A. Zhao,p.(2002)," Analysis of Rassian Values".
92. www.geradlmbert.com/files/mkt7995-research.pdf.
93. Saffu K., Walker J.(2005)," An assessment of the consumer ethnocentric scale (CETSCALE) in an
94. advanced and transitional country: The case of Canada, Russia", International Jonrnal of Management,
95. Vol.22, No.4, 2005.
96. Elliott G., Cameron R., Acharya C.(2001)," An emprical ivestigation Of consumer ethnothentrism in
97. Australia", University of Western Sydney, 2001.
98. Bandyopadhyay S., Muhammad, M.(1999)," Consumer ethnocentrismin south asia", Lamar University, (
99. www.sbaer.uca.edu/research/sma/1999/26.pdf), 1999.
100. Dmitrovic, T., and Vida, I. (2007)." An Examination of Cross-border Shopping Behaviour in South-East [DOI:10.1108/03090560710728390]
101. Europe", European Journal of Marketing, Vol. 41 No. ¾, pp. 382-395.
102. Akdogan, M. Sukru., Ozgener,Sevki . (2012)," The effects of consumer ethnocentrism and consumer
103. animosity on the re-purchase intent: the moderating role of consumer loyalty", emerging markets jornal.
104. Volume 2 (2012) | Issn 2158-8708.
105. Klein, J. G., Ettenson. (1999)," Consumer Animosity and consumer ethnocentrism: an analysis unique [DOI:10.1300/J046v11n04_02]
106. antecedents", Journal of International Consumer Marketing, Vol.11.No.4,p.5.
107. Hult, G.T.M., Keillor, B.D. and Lafferty, B.A. (1999), " A Cross-National Assessment of Social Desirability
108. Bias and Consumer Ethnocentrism", Journal of Global Marketing, Vol. 12 No. 4, pp. 29-43.
109. Jianlin,WU. Ning, ZHU. Qi, DAI.(2010)," Consumer Ethnocentrism, Product Attitudes and Purchase
110. Intentions of Domestic Products in China", International Conference on Engineering and Business
111. Management (EBM 2010).
112. Klein, J. G. (2002)," Us versus Them, or us versus Everyone? Delineating Consumer Aversion to Foreign [DOI:10.1057/palgrave.jibs.8491020]
113. Goods", Journal of International Business Studies, 33(2), pp. 345-363.
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
