Khaqani is one of the most important poets in Persian literature. His artistic personality is a complex character; he has worked on various branches of art and elegy is one of the main of these branches. Khaqani has composed over sixty elegies that are considered his masterpieces. His personal elegies are the most famous and the most artistically composed Persian elegies. Seven of these elegies he wrote on the death of his son, Rashid al-Din, which show his extreme sorrow and grief. The colours have a particular psychological impact on the images of these elegies. Khaqani with three colours (red, black and yellow) has created themes and poetic images in these elegies. These three colors are not present in these elegies randomly or accidentally, but according to the new psychology his choices stem from his unconscious. The present research studies the influence of colours and their psychological function in Khaqani's personal elegies on the death of his son, Rashid al-Din.

Literary works are the carriers of many regulations, values, norms, beliefs, structures and existential, cultural, and social aspects of their time. Many of the social and cultural realities of past centuries embedded within the extant literary works of those centuries can be identified and followed through. The critical approach in discourse analysis of literary texts provides a more precise knowledge of different cultural and social manifestations, life aspects, and people’s intellectual systems of the society of the authors of these works. The issue of economy is among social and cultural structures that has been less attended to in literary researches. The study of economic discourse in literary texts can also reveal other social, cultural, and intellectual discourses governing the temporal context of creating these works. This article deals with the critical analysis of economic discourse of the poems of Khaqani Shirvani. The goal is that following this approach to study the influence of this type of economic thought and the resulting culture on the linguistic, aesthetic, and intellectual structure manifested in Khaqani’s poetry and also to find out the reason why such a specific economic culture was dominant at that time. The result of this study indicates that the discourse of social hierarchy and luxury was dominant then and along with the power discourse resulting from wealth it had been naturalized and institutionalized in the economic culture of the time.