Fereydoon . Babaei Aghdam, Rahim Rahim Heydari Chianeh, Qassem Rahimifard,
Volume 0, Issue 0 (3-1921)
Abstract
The aim of this study was to investigate the effect of destination image and service quality on the competitiveness of tourism destinations studied: Tabriz city was written. This research is applied in terms of purpose and analytical in terms of descriptive method. The statistical population consisted of incoming tourists to the city of Tabriz, the sample size of which was estimated to be 384 using the Cochran's formula for an unlimited population. In order to collect field information, a researcher-made questionnaire was used, the validity of which was confirmed by experts. Cronbach's alpha method and combined reliability were also used to evaluate the reliability, and the results of these tests confirmed the reliability of the questionnaire used. In order to analyze the data and information of this research, SPSS and LISREL software were used. The results of the research hypotheses showed that the destination image and service quality have a positive and significant effect on the competitiveness of tourism destinations. According to the path coefficient obtained for these two independent variables, the effect of the destination image variable on the competitiveness of tourism destinations was higher than the quality of services.
Seyed Komeil Salehi, Ms Habibeh Nabizadeh, D.r Amineh Anjem Shoa,
Volume 0, Issue 0 (3-1921)
Abstract
The purpose of this study was to investigate the factors affecting the increase in attractiveness of tourism purposes in Tehran. The present research is descriptive-analytical in terms of purpose and method. The data collection tool is a question and interview. The statistical population of the study includes experts and experts in the field of tourism, which was selected using Cochran formula and simple random sampling method, 210 tourism experts were selected as samples. Descriptive tests and logistic regression test were used to analyze the data. The results of this study indicate that from 210 active in Tourism in Tehran, 91 people believed in 43.3%, with attractiveness of tourist destinations in Tehran at high level, 29% believed that the level of charm at the appropriate level and only 27% He believed that the attractiveness of tourist destinations in Tehran is at a low level. The results in the field of effective factors on increasing the attractiveness of intentions due to tourism development also showed that among the four factors intended, respectively, factors of 1) innovative business opportunities with impact coefficients (613/0), 2) assets Natural / cultural and historical city with a coefficient of impact (0.577), 3) Development of tourism infrastructure with an impact coefficient (0.497) and 4) urban development agent with an impact coefficient (0.473) had the most effects on increasing attractiveness Due to tourism development in Tehran.
