Today, agricultural tourism or agritourism is emphasized by focusing on a farm or agricultural business as a tourist destination with the goal of educational, recreational and job creation in rural areas. This type of tourism is a stimulus for the vulnerable rural economy and the needs of citizens who pay for their visits to or participation in farm activities, the direct purchase of agricultural products, and the familiarization with nature and indigenous people, which contribute to economic prosperity, job creation and prosperity. Villages will be. In the present study, its nature is applied and its method is descriptive-analytical, the explanation and identification of the factors affecting the development of rural tourism in rural areas is the goal of the research. The statistical population of the study consisted of three groups of officials and experts, locals and tourists. For each group, according to the Cochran formula, 34, 261 and 20 subjects were selected. The main focus of the data on the field method was collected through face-to-face questionnaires and interviews. To analyze the data, descriptive statistics methods such as mean and frequency and inferential statistics methods such as one-sample t-test, Chi-square and Chi-square, and Kruskal-Wallis were used. The findings show that factors such as housing provision for tourists, government incentive schemes, coordination between government agencies, awareness of farmers, and setting up private sector investment with a significant level of 0.30 and a positive amount of chi-square are the most important priorities. Effective in developing agricultural tourism in rural areas of Tehran province.

Entrepreneurship can have many positive effects in rural communities on the one hand, they face economic problems, especially in the areas of employment, poverty and lack of income and On the other hand, they have high environmental capabilities. This research is based on information collected through documentary and survey methods and Aiming to enable the development of entrepreneurship in major sectors of economic activity It has been done in the villages of the central District of Boyer-Ahmad County. The results showed that despite the motivation for progress, hard work and high risk-taking of employees in major sectors of economic activity (Agriculture, Industry and Services), The general situation of their entrepreneurial variables with an average of 2.618, At 99% confidence level, it is below average. The results showed the feasibility of the sub-sectors of economic activity Four economic subsectors of medicinal plants, Aquaculture, mineral water resources and tourism, respectively by average 3.548, 3.691, 3.705 and 3.419, They have high potential for entrepreneurship development. Also showed the results of Pearson test The degree of correlation between independent variables (Production of medicinal plants, aquaculture, mineral water resources and tourism) and Research dependent variable (entrepreneurship), Has been positive and statistically significant Respectively with 0.519, 0.179, 0.398 and 0.533 values.

Rural indigenous entrepreneurship is one of the youngest research areas to show that in Iran, one of the largest countries in Asia and has rich cultural heritage and indigenous communities, the issue of native rural entrepreneurship has not been addressed so far. Therefore, the present article, as an analytical assessment and with a variety of approaches based on richness and conceptual diversity in the fields of social sciences, economic, planning and rural development, uses a systematic approach, while introducing entrepreneurship while introducing entrepreneurship. Rural native to introduce native rural entrepreneurship to the context of future research in the country. This article contributes to a comprehensive understanding of native entrepreneurship research by analyzing literature and research lines. In this regard, the present article, which is intended for the purpose and information provided by the documentary method, sought to answer the questions about what elements of the difference between native rural entrepreneurship and classical entrepreneurship? What are the unique goals and characteristics of rural native entrepreneurship? And what are the (model) pattern for the development of native rural entrepreneurship in Iran? The results of the study indicate that indigenous entrepreneurship is different from classical/ Western entrepreneurship, and emphasizes elements such as the use of indigenous resources, indigenous cultural values, collective interest, family relationships and family/ family ties. The results showed that rural native entrepreneurship is not necessarily in response to market needs and is mostly aimed at providing family livelihoods, environmental protection, cultural and spiritual value. Unlike Western-style entrepreneurship, rural native entrepreneurship shows elements of equality-equality, collective/kinship activity, and emphasis on available cultural values ​​and natural resources. Rural indigenous entrepreneurship is often carried out with intra -household livelihoods and mostly with non -economic goals such as preserving livelihoods, preserving indigenous culture, protecting the environment and spiritual goals.

The development of sustainable entrepreneurship plays a critical role in promoting human well-being and environmental preservation. To achieve this objective, it is essential to understand the factors affecting the emergence of entrepreneurial opportunities in different regions. Therefore, this study aims to explore these factors through a descriptive-analytical survey, with data collected from documentary research and field surveys. The number of experts was 52 who were purposefully sampled using the snowball method. The study employed four indicators and 28 items, which were measured using the Likert scale. A sample of 439 individuals, consisting of 387 villagers and 52 experts, participated in the study. The selection of the 387 villagers was determined using Cochran's formula from a statistical population of 215,104 people. Descriptive statistics, such as mean and standard deviation, as well as inferential statistics, including one-sample t-test and one-way analysis of variance, were used to analyze the data. The results of the one-sample t-test revealed that all indicators examined in the study were statistically significant at a confidence level above 95%. These findings suggest that the villagers' perception of these indicators is positive, given that the observed mean value (3.1) is assumed to be positive. Furthermore, the evaluation statistics, such as the multiple determination coefficient and adjusted coefficient of determination, indicated that the transcendental model provides a better understanding of the factors influencing entrepreneurial opportunities and the key areas of entrepreneurship. The analysis of the transcendental model demonstrated that government subsidies, investment and facilities, product insurance, and education are the most influential factors in the formation of entrepreneurial opportunities. Additionally, the most important sectors for creating and developing entrepreneurship were found to be handicrafts, home-based jobs, oil and gas, medicinal plants, and date production. Overall, the results highlight the region's significant potential for natural, economic, and industrial entrepreneurship, emphasizing the necessity for the government to prioritize investment in entrepreneurship.