A city is a vibrant, dynamic, and evolving phenomenon that grows and spreads over time and space, and is exhausted and degraded.It also faces crises such as natural hazards and artifacts, resulting from human relationships and physical elements, on the one hand, and social, economic, cultural, geographical, political, and historical conditions on the other. The deteriorated urban fabric, which has physical, functional and operational deterioration, are resistant to the above-mentioned crises and has low vulnerability. Therefore, the need of intervening in these fabrics is crucial for balancing, coordinating the foundations of social life, and improving the urban structure. In this regard, in this research, priority is given to the dimension of resilient deteriorated urban fabric based on a disaster resilience of place model which is one of the models of urban resilience measurement. This research is a descriptive-analytical according to method and is developmental-applied research in terms of the purpose. Also, Expert Choice software and AHP model are used to analyze the collected data by using a questionnaire. The results of the research indicate that, in three macro areas of Karaj, Hesarak and Mehrshahr, the physical-environmental resilience dimension has the highest weight and organizational-institutional resilience has the least weight. Overall, regarding prioritization of resilience dimensions, criteria and indicators, an increasing per capita of vital use in study areas, changing the economic structure of residents, as well as increasing the skill and coherence of citizens to deal with hazards and crises are important.

Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond the reach of purely quantitative or qualitative studies. . In this regard, simulation can come with the help of the humanities and identify the factors influencing the development of internal marketing. In this study, using the systems dynamics approach, factors affecting the success of internal marketing were investigated. The statistical population is all marketing experts at Fiberglass. Primary data were obtained through interviews with them and secondary data from company documentation. Dynamic drawing and modeling and final loop identification through VENSIM PLE software Four key loops were identified for the dynamic internal marketing model that included customer orientation, knowledge, satisfaction and motivation. And the results showed that if the identified four loops were supported and developed, internal marketing would have a high growth. Among these factors, customer orientation became more important to be achieved by developing a culture of customer orientation in organizations.