Morteza Ramezani, Mahdi Vatanparast, Ezatolah Mafi,
Volume 0, Issue 0 (3-1921)
Abstract
Abstract
Due to the increasing importance of tourism, determining the location of Bojnourd is an inevitable necessity. The city of Bojnourd has been affected by this phenomenon by having special capabilities and opportunities for tourism in different economic, social, environmental and physical dimensions. The present research is of applied type and is a descriptive-analytical research method. SPSS, AMOS and Expert choice software were used to analyze the data. The statistical population of the study is the citizens of Bojnourd. The sample size was calculated to be 384 people using the Cochran's formula and was randomly distributed in Bojnourd. Research findings show; With 95% confidence, tourism development has affected the urban development of Bojnourd.
Also, among the variables explaining urban development, the growth of cultural services with a factor load of 0.67 had the highest correlation with the hidden variable of urban development. The index of development of infrastructure and construction facilities and services with a factor load of 0.66 is in the second place and the variable of improving the livelihood of residents with a factor load of 0.56 is in the next place. Finally, the index of increase in public services has a factor of 0.52 and has the lowest correlation with its hidden variable. The results of the structural model also show this Tourism has played an important role in the urban development of Bojnourd.
Habibeh Nabi Zadeh, Elham Cheraghi, Seyyed Moein Moosavi Nadoshan,
Volume 24, Issue 74 (9-2024)
Abstract
Considering the factors affecting the conversion of places and destinations to the tourism brand of the prevalence of tourism development in each region. Because these factors play an important role in the conversion of tourism destinations, and on the other hand, the conversion of a destination to its tourism brand is also a factor in developing more tourism in purposes. Considering the importance of this issue, the present study aimed to investigate the factors and stimuli effect on increasing the transformation of urban and rural areas to tourism brand in Guilan province. The present research is in terms of purpose, applied and method of doing it. The data collection tool and the questionnaire and interview information. The statistical population of the research is experts and tourism specialists in Guilan province, using targeted sampling method, 50 experts were selected as samples. To answer the research questions, the binary logistics model and qualitative analysis were used. The results of the research indicate that linear and meaningful communication has existed with the factors and stimuli of the research with the conversion of urban and rural places to the tourism brand. Also, the results showed that among the five factors in question, three factors of diversity of job opportunities, culture and natural assets and local infrastructure have had the most effects on the transformation of urban and rural areas in Guilan province for tourism brand.
