A city requires city brand and appropriate strategies for beneficiaries, especially tourists; hence, city development plans can affect the type of city brand orientations. Accordingly, this study was conducted to identify the effective factors to design structural equation modeling (SEM). SEM was employed to rank the factors and find the correlation between them using Forner-Larcker Matrix. This was an applied-correlational study in which, data were collected through convergent mixed methodology, library study, questionnaire, and Semi-structured interviews. Birjand was chosen as the research field and a statistical sample was chosen at descriptive statistics using purposive and snowball sampling methods. Accordingly, 19 subjects were selected from urban experts, and 381 tourists were chosen at the quantitative step using simple random sampling. findings obtained from interviews implied that some points should be considered for the city branding of Birjand. The factors include the significant militarily and academic impact of Birjand on historical aspect and service-based economy of the city, cultural capitals, and the arts that are forgetting, immigration, and implementing the development-driving plans. The research model indicated that city development plans had the highest positive effects on the landscape and mental image regarding city branding plans. Moreover, According to the correlation between components, the highest relationship was between mental image and landscape (0.66).

Social sustainability today, as the most important dimension of sustainable development, has an important place in urban planning and its importance in planning is constantly increasing with the increase of social problems and divergence between neighborhoods in terms of performance and participation. Therefore, this requires more research in urban studies. This study was conducted to investigate the role of social participation in the development of social sustainability in neighborhoods. For this purpose, the significance of the significant effect of these two variables has been measured. The research is applied in terms of purpose and descriptive-analytical in terms of method. Data collection was library and field method. The statistical population of the study consists of a group of experts who were selected by the available method of 20 people as the sample size of the study. Data collection tool is a questionnaire based on theoretical foundations and studies conducted on a five-point Likert scale. Data analysis was performed using structural equations with the help of Emus software. The results showed that the social participation of citizens in neighborhoods with a coefficient (beta) of 0.732 has a positive effect on sustainable social development of these neighborhoods and the relationship between these two variables is significant. In other words, sustainable social development will be strengthened by strengthening social participation. And the variables of sense of belonging, satisfaction with the neighborhood, participation in neighborhood activities and trust also have a positive effect on the variables of social participation in neighborhoods.

Vitality is one of the main components in design, but it is a complex and multifaceted concept that overlaps in its physical, social and economic dimensions. Therefore, in this paper, according to the theoretical vacuum of this concept in architecture and considering its interdisciplinary nature, using the model of various types of communication and types of vitality, the fields of psychology and sociology were selected for comparative study of vitality. Then, by using the comparative method by juxtaposing the differences and similarities of vitality in the field of psychology and sociology with definitions in architecture and urban planning, as well as examining the difference between vitality and other similar concepts in architecture and urban planning, including quality. Life, viability, and sustainability were ultimately represented by the definition of vitality and the model of environmental vitality. Therefore, the present study was performed with interpretive paradigm, qualitative approach, comparative method and logic of deductive reasoning, which is explained in terms of theoretical purpose and type of results. The purpose of this study is to answer questions about the definition of environmental vitality, the appropriate approach to research on vitality, the appropriate scale of vitality research, the factors affecting environmental vitality and its evaluation methods.
 
Key word: Happiness, social vitality, comparative study, environmental vitality

Every city, according to its assets, seeks to develop and consolidate its position at national, regional and international levels, since city branding is one of the most dynamic activities in the field of policy making in the present era, which plays an important role in sustainable development of the region and due to the increasing growth of city development in cultural, economic, environmental and etc. There is a need for a targeted and comprehensive planning to keep pace with sustainable development. Considering the development components and its impact on city branding indicators, this research deals to improve the development and city branding status in the province by examining their situation. The statistical population of this study consisted of two groups: the first group was experts with knowledge that the number of people in this population is uncertain and the sample size is 60 people. The second group consists of policy-making and senior managers, employees with higher education in Bushehr province with 37,751 people and the sample size has been determined by using The Cochran formula of 382 people. Data were collected through 4 questionnaires confirming their validity and reliability. To measure structures and relationships between them, structural equations with partial least squares approach and SMART PLS software have been used. The results indicate that at 95% confidence level, the city branding policy variable has a positive and significant relationship with the development model. Therefore, it is suggested that the policy makers and urban management should plan for the urban branding of the province and improve the development dimensions according to the relationship of the urban branding policy with the dimensions of development.


Key words: Model, Development, Policy, city Branding.

One of the theories that studied poverty and inequality after World War II and urban reconstruction in America in the duality of the suburbs and the central city is the theory of Spatial Mismatch. Despite the role of the background caused by racial-ethnic inequality and the contrast between the suburbs and the central city in the formation of the aforementioned theory, the main indicators of Spatial Mismatch indicate the lack of appropriateness between obtaining a job with sufficient benefits to access affordable and quality housing. This means that the backgrounds, structures and processes of inequality are different from one society to another and the lack of proportionality between the benefits of work and access to housing represents the spaces of poverty. The aim of the current research is to reveal the Spatial Mismatch between the two mentioned indicators in the metropolitan areas of Tehran. The current research is applied research in terms of its purpose and descriptive-analytical in terms of its method. The main data required include major occupational groups and housing status in official population and housing censuses, which have been analyzed using spatial functions. The analysis of the research findings shows that there is a direct relationship between occupational stratification and the quality of residence in Tehran's municipal areas. In such a way that the concentration centers of the lower classes and workers who are deprived of jobs with suitable benefits have been formed in residential areas with poor quality and worn-out textures. Based on this, in the southern regions of Tehran, there is a greater disproportion between getting a suitable job and access to quality housing. While in the northern areas of Tehran, there is much more suitable work and access to quality housing. The final result shows that the two main indicators investigated well reveal and represent the «Spatial Traps of Poverty» which are the main focus of Socio-Spatial Issues in Inner City Areas.

Keywords: Spatial Traps of Poverty, Spatial Mismatch, Work and Residence Spatial Mismatch, Occupational Stratification and Tehran.
 

Rapid urbanization causes the number of problems for citizens and urban managers, which noted the need to adopt strategies and approaches to improve the condition. In the meantime, the concept of quality of life was developed to assess the condition in cities. The quality of life as a multidimensional concept in the economic, social, physical, and other dimensions has been discussed and utilized at various levels and scales. In this research, with the aim of measuring the quality of life in informal settlements of Tabriz, survey method has been used for this purpose. It can be said that the mental attitude of quality of life dominates this research, which Satisfaction and mental opinion of the residents are the basis of work. One-sample T-test and path analysis were used to analyze the data. The results indicate that the average of all dimensions of quality of life is lower than the average, and the only socio-cultural factor is higher than the average. Also, the average total quality of life is 2.82, lower than the average, which reflects the poor quality of life in these neighborhoods. Based on path analysis, the economic dimension with 0.685 has the greatest impact on the quality of life in these neighborhoods. It can be said that any planning for these neighborhoods will be done taking into account different dimensions, in order to be effective.

Keywords: Quality of life, informal settlements, Tabriz Metropolis.

Keywords: side wall, Building intelligence, atrium, Commercial center, Tehran.

Cities are open systems that constantly change and bring about changes in inside and outside neighboring areas. With the rapid growth of urban population in the world, cities sprawl and occupy surrounding lands. In this situation, attention to the developments inside urban space could be a key principle in urban planning. The aim of this study was determining and prioritizing economic, social and ecological factors which influence inside urban space indicators in City of Gorgan using Delphi method and literature review. Following the increase in population, developments inside urban space in the future is inevitable. Understanding and recognition of this process is essential to effective management in the field of conservation of the urban environment. Four expertize requirements should be taken into account: knowledge and experience of the field of study; ability and willingness to participate; adequate time to participate; and effective communication skills. Experts’ panel included fifteen specialists from municipality, city council, academics, cultural and medical service providers, police, urban planners and citizens, whose points of view were collected using questionnaires. Data collection for questionnaire was repeated 4 times to reach a consensus. Overall, twenty - four factors were identified for the economic, social and ecological factors, and then the degree and percentage of importance for each one was determined. Results showed that the most important indicator is feeling of security followed by the noise pollution and environmental pollution. Results could be helpful to urban planners and related organizations to improve inside urban space for welfare and life quality of citizens. Prioritization of these indicators provides an appropriate action agenda for the managers.

The phenomenon of poverty is a social, economic, cultural, and political reality that has long been one of the greatest human problems. The purpose of this study was to identify the factors affecting poverty and examine the internal relations and its leveling with an interpretive structural approach in the Imam Khomeini Relief Committee of Tabriz. In this regard, based on the factors extracted from literature, a questionnaire has been developed. In this phase, 41 indicators have been selected as the most important indicators affecting poverty at Imam Khomeini Relief Committee of Tabriz city. After obtaining appropriate validity and reliability for the questionnaire, it has been distributed among the statistical sample. After distributing the questionnaire, factor analysis was used to analyze the information and reduce the variables to dimensions. The results of factor analysis showed that about 68.3% of the total variance of variables was explained by 14 factors and about 31.7% of the variance was explained by other variables that were not measured. As a result, 14 factors have been identified as the most important factors affecting poverty. These 14 factors are important in order of importance: 1- Economic; 2- Social; 3- Individual; 4- Legal; 5- Family; 6; Environment; 7; Political; 8; Management; 9; Cultural; 10- Overseas; 11. Security; 12. Scientific; 13. Organizational; 14. Geographical. Finally, the interrelationships between factors and the leveling of poverty-related factors have been examined by presenting an extended structural-comparative model (ISM).