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Nazli Pakru, Dariush Sattarzadeh, Lida Bolillan, Mir Saeed Mousavi,
Volume 21, Issue 60 (3-2021)
Abstract

In order to achieve a sustainable competitive advantage to overcome the prevailing have been proposed competition between cities, various strategies; Urban branding is one of these strategies. Urban branding is considered as an important asset in the development of the city as well as an effective tool to differentiate, improve the position and increase the influence and prestige of the city. This study was conducted to investigate the effect of the Sense of place and quality of green spaces in urban branding. The present study is applied in terms of purpose and descriptive-analytical in terms of method. In order to collect the required data and information, library and field methods and questionnaire tools were used. The statistical population of the study consists of citizens living in Tabriz; the sample size was estimated 384 people using Cochranchr('39')s formula. SPSS and Lisrel software were used to analyze the data. The results showed that the Sense of place and quality of urban green spaces has a positive and significant effect on urban branding. It was 0.37. According to the value of the obtained path coefficient, the effect of the Sense of place is greater than the quality of urban green space in urban branding.

Alireza Rahimi, Nader Nazemi, Jamaleddin Honarvar,
Volume 21, Issue 60 (3-2021)
Abstract

Energy plays a major role in providing welfare of urban and rural households, and reforming energy consumption patterns, in addition to price balancing, requires recognition and acts of cultural and social variables affecting the pattern of consumption and savings. Considering the importance of saving electricity and its relation with consumer behavior, in this study, the difference in urban and rural communities was investigated in terms of effective factors on energy savings. The present research is descriptive-analytical in terms of purpose and method. The data-gathering tool and information collection and interviews with urban and rural households in Poledokhtar city. The statistical population includes urban and rural households in Poledokhtar Township (N= 30012). Using Cochran formula and simple random sampling method, 379 households (244 urban households and 135 rural households) were selected. In the data analysis section, analysis of variance and logistic regression tests were used. The results showed that there is a significant difference between the factors and indicators affecting power saving in rural and urban areas. The individual agent and the factor of behavior management and purchasing, while the factor is the most important factor in saving households in rural areas, primarily influence power saving in urban areas.

Dr Aeizh Azmi, Mrs Akram Razlansari, Mrs Leila Mataei,
Volume 21, Issue 61 (6-2021)
Abstract

In this project government endow loam to villagers for improving their houses. This project help to villagers for improvement their life and it help to villagers for preparation for sudden hazards. Improvement rural houses project improve quality of life villagers. Therefore, this project presents for resolving problems and challenges that improvement rural houses project confront with them. Investigative method was descriptive-survey and we used from questionnaire for collecting data. Statistical society includes 50 people that we used from census method for sampling method. Statistical method was technical supervisors in Kermanshah County.  Reliability calculated by alpha Cronbach method that equal 0.72 and validity calculated by K.M.O and Bartlet method that equal (K.M. O=74/0) and Bartlet significant equal (0.0).  But technical supervisors have positive attitude about housing foundation of Islamic revolution performance. They were satisfaction from workshops and upstream supervisors in housing foundation of Islamic revolution of province of Kermanshah. Results shows that there is relationship between distance village from city and quality of building materials quality. Also, there is relationship between knowledge of people about project and time periods. It shows that knowledge people increase. Finally, by factor analysis we understand that there are 5 components that effect on improvement rural houses projects that include: dimension of individual people and technical supervisors, attitude of people to improvement rural houses projects, life quality and improvement in life style, challenge in law and discipline and time of project. They explain 65.85% of total of variance. Also, the findings show that there is a meaningful and reverse relationship between the beginning of the technical observer's period and the amount of his attention to the consciousness of the people at the level of 0/05. Meanwhile, people's awareness has increased over time.
 
Ms Elahe Kavoosi, Dr Jamal Mohammadi,
Volume 21, Issue 61 (6-2021)
Abstract

Our country Iran is not far from the global changes of cities. One of these changes is the smart mobility that is Undeniable and inevitablein urban management today. Especially in metropolises, which are facing increasing population and various economic, social and environmental problems. In fact, metropolises always have many problems, most importantly transportation. Shiraz, as one of the major cities and one of the major cities of the country, has a special place. This position is of different cultural, historical, political and other aspects. Its population growth rate has also been steadily increasing due to its location. This trend of population growth over the past few decades has created problems and obstacles for sustainable and desirable management, most notably problems in the transportation sector. The same trend illustrates the need to emphasize smart systems in this city. Therefore, in this study, it is attempted to investigate and analyze Smart Urban Mobility and Social Sustainability for Shiraz. The research method is descriptive-analytical and based on documentary and origin studies. The results show that the mobility and displacement variables are in poor condition based on different dimensions of access, sustainable transport as well as ICT. Different indices of each of these dimensions point to the same issue, as its level of evaluation (significance level less than 0.05 and average lower than the criterion) points to their undesirability from the point of view  citizens. The study of the impact of smart mobility indicators on Social Sustainability also shows that smart mobility indicators account for 23% of the total variance of Social Sustainability. On this basis, it should be noted that the mobility variable does not have an appropriate position in Shiraz, and this has not only affected its development process in recent decades, but also poses many challenges for its future development. The growing trend of the population and on the other hand the various social and cultural features as well as tourism are evolving in such a way that it requires a major focus on a systematic transportation based on smart city approach.  
Dr Mandana Habibi, Dr Hosein Mojtabazadeh,
Volume 21, Issue 61 (6-2021)
Abstract

A review of the history of the Islamic period reveals that concepts such as Islamic values ​​and principles have always been one of the foundations of Islamic cities. This has made the Islamic city a space for the development of other Islamic fundamental concepts and principles. However, with the emergence of modern thinking and the emergence of numerous movements, we have seen that many of these are distorted. considering the historical background, values ​​and factors present, district 20 in Tehran, is of no exception. In this regard, the purpose of this study is to investigate the mechanisms of how each of the factors of the Islamic city influence the perception of the inhabitants of this historical district of Tehran. To achieve this goal, a conceptual model of the research was first developed using the literature as well as the research context in which the three main physical, social and validity dimensions were considered for Islamic urban planning. Subsequently, using a questionnaire survey and its analysis by structural equation modeling, the effect of each of these factors on their indicators was put forth as the research findings. The results of the analysis indicate that the "validity" factors have the most impact on people's perception of the Islamic city, while the "social and civil" and "physical" factors are less influential.
 
Dr Foroogh Khazaee Nezhad, Sakine Beigi,
Volume 21, Issue 61 (6-2021)
Abstract

Today, most of the world's population lives in cities, and urbanization, as the dominant phenomenon of human life, has continued to grow. But in recent years, the lives of city dwellers have faced many problems. In recent years, urban experts are looking for a solution for these problems, in which different theories, views, approaches, and models have been proposed. One of the most important approaches is the livability that is related to sustainable development. In this study, the relationship between different indicators of livability and its nature is explained. The central part of Bojnourd city has been selected as the case study. This research is a practical, desk and field study. Structural Equation Modeling with partial least squares approach and related software were used for data analysis. The results of the research showed that although there is a significant relationship between most of the indicators studied in this study and the viability, the local participation, educational facilities, and leisure facilities have had the greatest impact on livability. It was also found that there is a significant statistical relationship between residence time and identity (P = 0.01) and duration of residence and individual participation (P = 0.08) (90% confidence level).
Saeedeh Feizi, Dr Rasol Darskhan, Dr Hasan Sattarisarbangholi,
Volume 21, Issue 62 (9-2021)
Abstract

 Both visual and service quality of urban landscape play an important role in the process of visual visibility assessment and effectiveness of these services as well. Given the fact that the existence of dead, cold, and soulless spaces in cities is affected by heterogeneity and visual contamination that is free from eye-catching and desirability. Therefore, this research seeks to evaluate the visual quality of the urban landscape of the Eil Goli district of Tabriz through the scale of the SERVQUAL tool. Understand the gap between the current situation and the expectations of Tabriz people on the 45-meter of El-Goli Boulevard towards the visual quality of the urban landscape; to realize the views and preferences of Tabriz citizens regarding the visual quality of urban landscape for the 45-meter El-Goli Boulevard in order to eliminate the weaknesses while improving its visual quality, taking into account the priorities and preferences of the people and to provide informative background for decision makers to improve the urban landscape design of Tabriz. So, data collection is carried out through the various sources in a comparative-analytical manner, using the documents, records and reports. The research statistical society includes citizens, specialists and experts and managers of the Department of Parks and Municipality of District 2 in this area which totally 310 questionnaires used for data collection. A questionnaire, expert analysis and library analysis will be carried out in the field observations for two sides of the El-Goli 45-meter Boulevard. The SPSS software, Klomgroph-Smirouph and One-way ANOVA used for analyses, checking the normal distribution of variables and comparing the five dimensions of service quality respectively. The results of the study indicate the relative satisfaction of the three groups under study. Also, some suggestions presented in order to increase urban satisfaction for the 45-meter boulevard of El-Goli, Tabriz city                                                                                                                                                                 
 
Arash Sadri, Mahmod Heidari, Arezo Bangiyan Tabrizi,
Volume 21, Issue 62 (9-2021)
Abstract

The city health, social and physical environment with all facilities that perform life activities with ease and efficiency makes possible. Urbanization, followed by its specific problems such as environmental degradation, water pollution, air, soil, increase mental illnesses and civil society more than ever threatened. This has led to today's urban design and urban management many challenges in the field of population, housing shortage, pollution and environmental degradation, social conflicts and provision of services and facilities infrastructure is facing. In this regard, the plan to create a healthy city public participation plays an important role in cities. In fact, a healthy city, city to realize a healthy person. The urban design approach and engage in healthy people. This cross-sectional study and data collection instruments and survey was conducted in two ways. According to the results, the neighborhood Shiite index of the five health (social, economic, environmental, health and culture) desirable standards Healthy City away in some areas also need to redesign and greater participation authorities and people in the neighborhood felt. The paper solutions to create healthy city with the participation of the people through the realization of indicators and metrics have reached a healthy city.

Mina Farokhi Someh, Shahrivar Rostaei, Rasoul Ghorbani,
Volume 21, Issue 62 (9-2021)
Abstract

Today, given the rapid growth of the world's population and its focus on cities, access to quality housing by urban dwellers is an essential component of influencing the long-term outlook of human communities. At the same time, considering the widespread impacts of housing on urban environments and on the economic, social and physical life of the city and its citizens, it is important to identify the factors that influence the choice of place of residence and housing. The residence has been emphasized on housing features. The type of research was applied and descriptive-analytical in nature; the method of data collection is library and field (questionnaire). The study population consisted of 384 households living in Tabriz metropolitan area. Then, tests (descriptive and inferential statistics) will be used and finally by diagnostic analysis using SPSS 22 and GIS software will analyze the relationships between variables. The results showed that demographic and lifestyle indices affect residence and housing choice and when demographic characteristics are combined with lifestyle, the choice of residence by the households is examined based on differences. Individual and lifestyle are important. Also, based on the results of the research, selection of residence and housing has a significant relationship with access to business centers, childcare centers, cultural centers, pedestrian access, parking and home warning cameras.


 
Saeed Mohammadlou, Mohammad Mahdi Mozaffari, Babak Haji Karimi, Kamyar Kavosh,
Volume 21, Issue 62 (9-2021)
Abstract

One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of today's society. The aim of this study was to analyze the effect of components of business preferences in achieving e-city. This research is applied in terms of purpose and descriptive-analytical method. Data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. Findings of this study showed that the variables of customer knowledge, customer focus, customer lifetime value, value creation, technology, useful interaction and communication quality have a positive and significant effect on the realization of e-city. Among the research variables, the customer-centric variable with a path coefficient of 0.38 had the most impact and the customer knowledge variable with a path coefficient of 0.19 had the least impact.
Samaneh Dousti, Zohreh Davoudpour, Leila Zare,
Volume 21, Issue 62 (9-2021)
Abstract

Urban neighborhoods are one of the vital elements of each city and the culture of urban residents is concealed in the texture and sinew of that .The advent of new technologies in urban life and percipitance of designers for construction of buildings led to reduce of fixation sense about their living environment and decrease social interaction. once the historical districts are regarded as symbols of security, comfort and authenticity of the residents, due to inefficiency and interruption of their structures, suffer instability and displacement of their residents.According to this, instability and displacement of inhabitants to districts of historical value are known as the main problem in these neighborhoods. The purpose of this study is to identify the effective factors of authenticity in historical textures of “Ferdowsi” neighborhood located in distrct 12 of Tehran by phenomenological approach.method. For this purpose, eight persons of  this neighborhood were selected by purposive sampling method were collected through questionnairs and profound individual interviews.After recording the interviews, they were implemented in Maxqda qualitative data analysis softwarethe data and analyzed by seven-based Colaizzi methods.Authenticity as one of the individual characteristics will have an effective factor in educating people to live as citizens in the external society and will have a controlling role on human behavior and performance in society. Therefore, preserving and protecting valuable historical monuments, buildings and places. In a neighborhood that is subject to the behavioral and functional characteristics of human beings, in addition to the permanence and sensory richness of the permanence and sensory richness of the space, it will be necessary to transfer originality from one generation to another.
 
Nafise Marsousi, Majid Akbari, Nazanin Hajipour, Vahid Boustan Ahmadi,
Volume 21, Issue 63 (12-2021)
Abstract

According the increasing population, especially the urban population in the world and increasing environmental pollution caused by it, The need for urban planning and management approaches based on indicators such as Healthy Cities approach seems inevitable. The purpose of this paper is to analyze the efficiency and ranking of healthy city indicators through 36 indicators (socioeconomic, health services, environmental and health care). research method applied research is descriptive, analytic and development. To analyze the data from the non-parametric linear programming technique of data envelopment analysis, cross ineffective, models and software Dea slover Shannon entropy is used. The geographic area of this study is Khuzestan province and its statistical population is 22 cities according to the census of 2016. The results of this research show that in terms of relative efficiency of Ahwaz city due to the centrality of the province and the availability of infrastructure and sanitary services with a relatively high distance with the highest performance and high level of performance was in the first rank. And the cities of Dezful, Shosh, Khorramshahr, Shoshtar, Abadan, Masjed Soleyman and Behbahan were selected as semi-efficient cities. Finally, it can be concluded that in terms of having the indicators of the healthy city, most of the cities of the province are Inefficient (64%).


Anoshiravan Ravand, Shahriar Khaledi, Davod Hasanabadi,
Volume 21, Issue 63 (12-2021)
Abstract

The purpose of this study is to determine and predict the effects of climate change on architecture using climate models. By clarifying the consequences of the impact of urban architecture on climate change while using the data of surrounding stations with library and field data methods. The climatic parameters of precipitation, temperature and relative humidity of the synoptic station of Miyaneh city during a full period of 32 years (2018-1987) and the possibility of climate change with the models in this city were examined and after obtaining the relevant data Climate change was predicted for the next 84 years through the GCM and SDSM microscale and the AR4 (2007) - HADCM3 (Run 1) - SR-A2 scenarios. In order to evaluate the effects of climate change on the comfort climate of the region, among the bioclimatic models used, the Tarjong model was considered for two periods of 16 and 42 years. In the next 84 years, compared to the last 32 years, the cold months of May, June, July and August will turn into pleasant heat, and in September, the heat will have a great impact on the skin, which indicates a warm climate in the next 84 years. Architectures must be considered.
 

 
Phd Mohsen Ahadnejad, Asghar Teymouri, Mahnaz Vaez Livari, Hossein Tahmasebi Moghaddam,
Volume 21, Issue 63 (12-2021)
Abstract

Housing as one of the basic human needs a significant impact on the health and improve the quality of life of individuals. The quality of housing as one of the main foundations of a comprehensive program and a necessary tool for expressing the various dimensions of economic, social, cultural, environmental and physical development of sustainable, has a special place in urban planning. The purpose of this study is to analyze the spatial quality of housing quality in urban neighborhoods in central Zanjan city. The type of research is applied and descriptive-analytic in nature. The information gathering method was used by the library method (set of statistical blocks of 1395 and detailed plan of 1394). Combined methods of the Tedim model and the geographic information system are used to analyze the data. The results of the research show that inequalities are found among the middle areas of Zanjan city. In the residential areas, 18.91% of the low-quality housing, including the besim neighborhoods, ghabrestan balla, Vahdat, Khatam, Amadgah, Goljak Abad, 21.80% of the dwellings The relatively low quality of the ashaghi gabristan, the shahada, Meydan enghelab , alley waliasr, Niksazan, 22.71% of the average quality housing, including the district of the Forodgah, Rajaee Town, Amjadiyeh, Najaem, Qadas, Fateh, 17.43% of the relatively high quality housing Which includes eastern Ansariyah, Vahidieh, Shoghi, 17  Shahrivar, shahada masged, Goniyeh, Ja'fariyah and ultimately Lots of Azadi, Ansarieh, Etemadieh, Black Alley, North Saadi 19.15% of the houses are of high quality.

Dr. Tahmoores Behrouzinia,
Volume 21, Issue 63 (12-2021)
Abstract

Concerning the importance of urban network studies and the role of hierarchy system in population decentralization in metropolitan areas, this paper by using acknowledged indicators and Grade of Membership (GoM) model and using Combined Analysis method has tried to find the changes in urban hierarchy of Khorasan region during the period 1956-2016. The outcomes show that urban system in Khorasan region as the one in the country was afflicted with inconsequentiality by 1986. However, during the period 1986-2006, the urban network in Khorasan region tended to reach to an equilibrium. Nevertheless, it has gone toward an imbalance during the period 2006-16. The outcomes also depict that the models and indicators did not work coordinated. While some indicators (such as Herfindahl and Entropy indexes) showed that, there were an equilibrium among the urban network in the region, some other (such as Primate City and Centrality indicators) showed increasing centralization and inconsequentiality. Accordingly, the study used “GoM model” and “Combined Analysis method” for the final analysis. The GoM used three variables that aimed to make the model more reliable: The Prime City Indicator, the Centrality Indicator and Equilibrium Indicator. With this methodological novelty, the analysis of the hierarchical patterns represented in the model by the multiple profiles were closer to what could be understood as a "methodological ideal", difficult to be applied empirically due to the complexity of the subject, but included in studies theoretically based. As for future studies, which will seek to understand the hierarchical urban organization of other regions of the country and of the world, these indicators may be incorporated if adapted to the regional reality.
 
Dr Alireza Mohammadi, Mr Reza Hashemi Masoomabad, Mrs Chnour Mohammadi,
Volume 21, Issue 63 (12-2021)
Abstract

One of the most important and urgent issues of urban planning is the equitable distribution of facilities, services and accessibility of citizens at the urban level. Economic and commercial centers, including banks and financial institutions, are one of the most important economic sectors of cities and can be sustained. Social, economic, physical, and environmental impacts of neighborhoods. The purpose of this study was to investigate the extent of citizenschr('39') access to commercial land use in Ardebil neighborhoods. Therefore, the present study is applied in terms of purpose and descriptive-analytical in nature. The statistical population of the study is 44 localities of Ardabil city. Spatial statistics models, Hot Spot Analysis, and GIS software were used for data analysis. Finally, regression function in Idrisi Selva software was used to analyze the correlation between commercial user and population as well as to determine the relationship and correlation of this user with other service users. The results show that in Ardabil neighborhoods there is inequality in terms of overall business use. As a result, the neighborhoods have high commercial use weights and high concentrations of hot spots in optimum condition, including areas 3 and 5 from zone 2, zone 7 from zone 1 and zone 6 from zone 3. Also, commercial low weight blocks and low concentrations of hot spots, which include areas 8 and 11 from zone 2, area 11 from zone 3, are lower in urban sustainability. Finally, based on the results of the research, some suggestions have been made.

Mr Shahram Emamgholi, Dr Gholam Reza Janbaz Ghobadi, Dr Parviz Rezaei, Dr Sadr Aldin Motevali,
Volume 21, Issue 63 (12-2021)
Abstract

Heat waves are of the most important climatic disasters, which have devastating environmental implications in the nature every year In this study. In this study, non-parametric statistics of trend analysis of Sens were used to investigate the trend of 30-year frequency series (1970- 2018) of hot-wave events in both hot days and hot waves (hot days with a duration of 2 days or more). At all stations, there was an increasing trend both in the number of hot days in Tehran and in the frequency of warm-wave events at 5 stations in Tehran. The main objective of this study is to investigate the population exposed hyperthermia in Tehran during hot waves and based on the frequency analysis of the recorded hot waves, the wave was selected from July 20 to July 28, 2013. Using spatial statistics analysis of hot spots, critical regions of Kermanshah were identified during heat wave and the population of high risk was obtained from demographic using tabular matrix analysis. The results showed that hot critical cores significantly affected areas 6, 7, 8, 10, 11, 12, 14, 15, 4, 7, and 19 during hot-wave days. Has done the average temperature of this hot thermal core averaged more than 43 ° C during two warm waves. In this hot thermal core that significantly rises in temperature during the heat wave, there are a total of 2954485 people in Tehran, which is 35% of the population of Tehran. Also, in this core, there are 13,000 statistical blocks, which is 40% of the total population of Tehran.

Pakzad Azadkhani, Mohammad Salavrzizadeh, Afsaneh Shahmoradian,
Volume 22, Issue 64 (3-2022)
Abstract

Transportation and urban transportation policies are one of the most important tools which can be utilized for the qualitative and quantitative development of cities. Various factors can affect urban transportation systems including natural, economic, social, and cultural factors. the main objective of the current study is to evaluate and assess the resiliency of urban transportation networks in Ilam City, which is carried out using a descriptive-analytical and comparative method. The required information for the current study was obtained using library and field studies. The statistical population of the study included experts in urban management and crisis management, among which 40 participants were selected using convenience-based method and questionnaire was distributed among them. The analysis of the data was carried out using analytical hierarchy process (AHP) and integrated digital layers in Expert Choice and ArcGIS software applications. The results indicate that 49 percent of the transportation networks in Ilam City, which have a high level of resiliency based on the general criteria, are in high danger of flooding. Moreover, 72 percent of the traffic congestion points in Ilam City are located on streets with a high level of resiliency based on the general criteria. Among all the urban roads and streets in Ilam City, only 63 km has high levels of resiliency and these are mostly the main streets of Ilam City. The final results of the study show that improving the urban transportation system of Ilam City not only involves the structural issues of the roads, but it also involves a large number of administrative issues. Therefore, first we have to identify dangerous areas and then try to take the necessary measures through appropriate management decision making in order to improve these urban transportation networks.

 
Abdolmajid Ahmadi, Ebrahim Akbari, Javad Jamalabadi, Maryam Alemohammad,
Volume 22, Issue 64 (3-2022)
Abstract

Awareness of the status of vegetation, land use change and surface temperature in each region, and the timing and location of their changes over time are important for micro and macro planning. In order to make optimal use of land, knowledge of land use changes is necessary, which is usually possible by detecting and predicting land use changes. Measuring the role of researches and researchers has been instrumental in the study of natural resources, especially vegetation, surface temperature and user variations in each location, as well as the availability of information for different times for valuable studies. In this study, ETM and OLI were used to study the process of land use change, vegetation cover, surface temperature, and hazards caused by them in perennial seasons. The results show that the area of use changes over the period 2000-2010 has decreased the area of use of the developed area, agricultural and growing gardens and the area of land and rangelands. Artificial vegetation has risen in aggregate and rangeland lands are showing a decreasing trend. Due to the importance of vegetation and its role in reducing the temperature of the earth's surface, the trend has been decreasing in regions with intensive vegetation and high temperature. Also, in the period from 2010 to 2017, the range was further increased and the city's growth continued sporadically, causing environmental changes and rising temperatures in the city. The change in the city's increased range has increased environmental risks, including the loss of good agricultural land and the increase in the temperature of the city. Due to the fact that most agricultural land is located in the vicinity of the city under cultivation of saffron, which in the warm seasons does not have surface coatings, changes in the type of cultivation can also affect the temperature of the earth.

Ahadollah Fatahi, Afsaneh Ahmadi, Vahid Riahi, Hamid Jalalian,
Volume 22, Issue 64 (3-2022)
Abstract

The diversification of economic activities in rural areas is considered as a strategy where rural households increase their income sources. The villages of Saqez city, despite having high environmental potential and capacity in different sectors, such as agriculture, have a poor livelihood and economic status. Therefore, the present article seeks to answer the following questions: What are the appropriate strategies for diversifying economic activities in the villages of Saqiz? The present study was conducted through descriptive-analytic method. In a survey method, SWOC analysis model and QSPM evaluation matrix, we presented appropriate strategies. To design a strategic model and determine the ranking of factors 20 from experts and also to factor out the factors of 300 villagers in the area. The study sample is selected as sample. The results of the SWOC model show that the existence of an appropriate ecosystem in the region for tourism development, the existence of four climates in the region and the possibility of cultivation in each season, as well as the presence of the leading farmers in the region, are the most important strengths against the weakness of the financial and economic context of many Villagers and traditional exploitation are the most important internal weaknesses for diversifying economic activities in the study area. Also, the results of this model indicate that in the external environment 34 opportunities have been identified, the attention of the authorities to the conversion and complementary industries, the border area and the suitable field for exporting agricultural products to the Iraqi countries, are the most important external opportunities and in contrast to 36 challenges and limitations. The key factors of the migration and exodus of elite educated to Tehran and neighboring provinces, climate change and increasing natural hazards such as floods and droughts are the most important external barriers affecting the diversification of economic activities in the villages of the study area. Also, the results indicate It gives diversification of the activities of the economy The studied villages should be focused on strengths and opportunities.

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