Showing 61 results for Tourism
Dr Amir Karbassi Yazdi, Dr Bahar Beishami,
Volume 19, Issue 54 (9-2019)
Abstract
The aim of this research is to identify and prioritize impact factors of service quality in Tourism Industry. Today, Tourism knows as the most important factors for incoming of countries and Iran is one of the 10th best countries about site seeing. Hence, based on rules, the dependency of Iran’s budget on oil have to decrease. The trip is one of the most important things for each Iranian's family. Therefore, the quality of services in the tourism industry can effect on the quantity of trips. So, these factors must be identified and then the rare resources of travel agencies are allocated to them. One of the evaluation models of service quality is Servqual that has 5 criteria such as reliability; responsiveness; assurance; empathy and tangibles which each of these criteria has sub-criteria. Travel agencies can implement this model and evaluate the service quality of them. But after identification of these factors, allocation of these rare resources such as HR, budget, time for implementing improvement programs is the most important factors for each agency. Hence, for allocating rare resources of travel agencies, Rembrandt method is used. Statistics society of this research is all passengers who travel in other in the internal or external city of Iran during Esfand month. This research is done by survey and sampling did by random. The result shows that among five criteria, sympathy criterion has high priority and among sub-criteria, creating trust in customer has high priority.
Mr Hojjat Mohamadi Torkamani, , ,
Volume 19, Issue 55 (12-2019)
Abstract
Ecotourism, as the leading sector of the tourism industry, relies on utilizing environmental capabilities, and needs proper management decisions. In this context, the identification of ecological and environmental power is the most basic step. This study by considering the middle of the city as the sample of this province due to its ecological superiority and using the hierarchical analysis process, attempts to zon the city based on ecological power using the system Geographic Information (GIS). This zoning is done using 11 indicators. The results indicate that about 78 percent of the city's area is in an appropriate and even better condition for the development of ecotourism, and in contrast, about 23 percent of its area faces limitations for the development of ecotourism. In a general conclusion, it can be admitted that the city of Midian has a variety of sub-climates as it covers a wide range, and, in terms of ecotourism potential, there is a significant difference between sectors and regions of existence has it.
Mehdi Shafaghati, Zahra Hejazizadeh, Hasan Afrakhteh,
Volume 20, Issue 56 (3-2020)
Abstract
Each geographical location, topography, landscape, flora and fauna, air and climate natural resources for tourism and recreation form. Given that every business needs a bed a place in the geography of this place, defined geographical space.This geographical space supplier of tourist activities. Many factors affect the tourism industry, one of the most important climates. Along with geographic location, topography, landscape, flora and fauna, water and air as one of the most important local resource base plays a role in the development of tourism industry. Gilan province is one of the countries northern even with Mesa 14711 square kilometers .The province has two different morphology of the southern part of the province of North Alborz heights shown and the foothills and plains in coastal areas. The province because of the special circumstances of the geographical, exquisite natural scenery and abundant water resources in the row is one of the most tourist areas of the country. In this study, with the presentation of applied research, analytical and application software, Excel, Google Earth, ArcGIS10 to check the status of existing and potential climate in Gilan province was one of the country's Northern provinces. Which has convenient facilities in the field of tourism is also significant to analyze the specific situation of the province and also to discuss tourism and its development will conform to discuss climate. The result of climatic classification methods Domarten temperature and precipitation maps also will be show that there are good conditions for tourism development in the province and Finally, using the climate index TCI zoning province, and the results were presented in the field of tourism.
Mehdi Razjouyan, Sadralddin Motavali, Gholamreza Janbaz Ghobadi,
Volume 20, Issue 57 (6-2020)
Abstract
Tourism with a wide range of environmental, economic, social and physical impacts is one of the factors affecting the pattern of land use which, depending on the region's ability to attract tourists, as well as the type, volume and forms of tourism, the intensity and quality of this change effect varies. One of the many factors that can affect sustainable urban development is tourism and its consequences, so that a comprehensive study of the implications of tourism development in a metropolitan area needs to be considered as a sustainable urban development. The method of research is after collecting field information. Using a completed questionnaire, SPSS software is used to analyze the data. Then, using descriptive and inferential statistics, we analyze the relationships between the variables. And also, to show the results of analytical and descriptive data GIS and Excel software were used. Finally, in GIS software environment, the zoning of the best places for tourism development will be analyzed. The results of this research show that from the perspective of half of the officials and government experts, the expansion of tourism industry, on one hand, causes the region's economic prosperity and, on the other hand, reduces regional security and causes pollution of the environment.
Shahab Hasibi, Vahid Shojaei,
Volume 20, Issue 57 (6-2020)
Abstract
The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered. The purpose of this study was to analyze the strategic combination of sports tourism marketing in Mazandaran province with a 7 P's approach. 235 managers of sport and tourism organizations, managers of tourism offices, tourism guides and academic experts in the fields of sport and tourism management, as a sample of this research, were randomly selected, completed a researcher-made questionnaire composed of 57 valid questions & 7 Component (α=0.792) voluntarily. Findings from Friedman test showed that the Components of sports tourism mix marketing in the province based on priority were significant. The element of price (mean 4.69) is the highest priority and the process or planning (mean 3.69) is the lowest priority. Other elements of the sport tourism mix marketing of the province are the priority, respectively: product or service (mean 4.21), place (mean 4.05), physical evidence (mean 3.91), people (mean 3.76) and promotion(mean 3.61). Findings from Friedman test showed that the elements of sports tourism marketing mix in the province based on priority were significant. The element of price is the highest priority and the process or planning is the lowest priority. Other elements of the sport tourism marketing mix of the province are the priority, respectively: product or service, place, physical evidence, people and promotion.
Mehdi Mohammadi Kuchesfahani, Mohammad Jalili, Mahmoud Nouraie,
Volume 20, Issue 58 (9-2020)
Abstract
Despite Iran's capabilities in the field of tourism, unfortunately, it has not been able to achieve a worthy position in this industry. One of the factors that can develop and improve the country's tourism industry is the use of effective marketing tools and parameters, including introverted marketing. This research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of incoming tourists to hotels and restaurants active in the city of Rasht who were active in social networks. The sample size was estimated to be 384 using the Cochran's formula. The data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. The findings of this study showed that the components of social construction, social listening and online content of introverted marketing have a positive and significant effect on the intention of electronic advertising. The results of this study also showed that the components of introverted marketing, ie social construction, social listening and online content have a positive and significant effect on the selection of tourism destinations. Other results of this study can be the positive and significant effect of advertising intentions on the choice of tourism destinations and also the mediating role of this variable in the relationship between the components of introverted marketing with the selection of tourism destinations.
Gholam Hassan Jafari, Mohammad Taherkhani, Khadijeh Rezaii,
Volume 20, Issue 59 (12-2020)
Abstract
Iran's vast country has different geographic conditions. As of the thirteen known climates in the world, it has eleven types. This has made many environmental, natural, recreational and economic benefits. The purpose of this study was to investigate, identify and introduce the geotouristic capabilities of Ghezelowzan Basin based on the Fassoulas method. The catchment area of the Ghezelowzan is a landform of various quaternary processes that are changing. Identification of geosite plays an important role in explaining quaternary developments. The research methodology is based on description and analysis, which is described as a field study of the library to describe and describe the region. The selected geosites were then positioned on topographic maps of 1/50000 and using geological maps of 1/100000 of the region, the lithology of different landforms such as hoodoos, Behestan dom, salt domes Chehrabad, Pari lakes, copper mine Baiche Bagh, dikes Sedimentary, cuesta-like forms, kalut-like shapes, Kcadovan-like shaped forms, glacier circuses, and tectonic valleys-fridges. After identifying landforms, one of the most common and comprehensive geotouristic models called Fassoulas was used. The criteria defined in this model were defined in six main categories: scientific, ecological, conservation, cultural, aesthetic, economic and potential use. By assessing landforms in this model, it was determined that the chimneys of the Jen, Behestan, dome, Darband Ghaterchi valley and salt Dome of Chehar Abad were selected as the most suitable geocites for obtaining the maximum scientific and ecological score, while the Belogice glacier landform was also the lowest.
Mr Salman Feizi, Dr. Rahim Heydari, Dr. Shahrivar Rostaei,
Volume 20, Issue 59 (12-2020)
Abstract
Tourism is an strategy for increasing the community revitalization of encouraging social revival and improving living conditions in urban areas. Accordingly, urban development planners focus on new tools in their planning strategies to achieve these benefits and move towards new concepts such as branding. Such an approach has added to the importance of branding in urban tourism development. In this research, efforts have been made to evaluate the impact of branding on tourism development and its dimensions in the Tabriz metropolitan area. The present study based on the purpose is the applied research and in terms of method is descriptive-analytical research. The statistical population of this study is tourists entering the city of Tabriz in 2018. The required sample size was considered using Cochran formula and 384 people. The questionnaire used in the research has been constructed by the researcher whose indices are derived from relevant studies and literature and then localized. Validity and reliability of the research model and analysis of the data were done using structural equation modeling and confirmatory factor analysis in Smart PLS software. The research findings showed that destination branding has a positive and significant impact on the development of urban tourism and its dimensions (perceived value and benefits, support and participation and sustainability of tourism development) in Tabriz metropolitan area. The results also indicated that the branding of urban tourism destinations in metropolitan cities could increase the support of tourism through increased value and perceived benefits, thereby contributing to sustainability.
Masoud Safair Pour, Yahia Jafari,
Volume 21, Issue 60 (3-2021)
Abstract
Creating a creative city and creative tourism are considered as one of the most successful urban management practices to attract material and immaterial capital. In pursuit of this goal, Miran-e-Shahriy has been developing a creative tourism infrastructure. The metropolis of Tabriz has also been selected as the capital of the Islamic countries for tourism in 2018, with its huge potential. The purpose of this study is to investigate the role of effective factors on the realization of creative tourism and the infrastructure of this city in the pursuit of this goal. The type of research, applied and its descriptive-analytical method is correlation. Data analysis was done by statistical tests. Prioritization of the elements of the creative city and urban areas is in line with the development of creative tourism, using network analysis and topsis models. The statistical population of the study is 758421 people living in Tabriz's 10th district. Of these, 384 people have been selected using Cochran's formula and simple random sampling.The variable of this research is 10 criteria with 16 sub-criteria. The results of statistical tests showed that all components of the creative city have a significant correlation with the level of creativity of urban areas of Tabriz. In this regard, the two variables of creativity and creative class infrastructure were the most correlated with 0.583 and 0.557. The results of the ANP model showed that the criteria for creativity and creative class infrastructure with the score of 0.389 and 0.269 have the most importance in the formation of the creative city. The study of the status of different regions of the city according to the indicators of the creative city showed that eight of them are more suitable due to the concentration of historical works, shopping centers and recreation centers. As a result, practical solutions have been developed for using urban infrastructure to form a creative city and identify Tabriz to Islamic countries.
Seyed Hossein Shahed, Bijan Rahmani, Pegah Moridsadat,
Volume 21, Issue 60 (3-2021)
Abstract
Today, tourism and related jobs, with job creation, improved quality of life, income distribution and optimal utilization of resources, and thus plays an important role in rural economic development in rural development. Therefore, the main purpose of this article is to explain the components of tourism and sustainable entrepreneurship development in the rural areas of the central part of Hamadan. Research, Purpose, and Methodology The statistical population of this study was calculated according to the statistical yearbook of Hamedan province in 1395 with 524688 people (23476 households). Taken. The results show that rural tourism in the area by creating employment, increasing income levels, diversification of economic activities, social relationships spread between the host community and visitors to the protection of cultural heritage and natural environment has helped to prevent the inappropriate migration and Optimization of The earth helps sustainable rural development and, among other things, enhances government support (such as insurance, transit facilities, etc.). The tourism sector "," facilitate the setting up of tourism businesses in terms of time and cost "," reduce environmental pollution and promote environmental health in rural areas (waste management and garbage collection, sanitation, ... »greatest impact Has a range of studies on tourism development and entrepreneurship.
Mr Arash Ghorbani Sepehr, Dr Afshin Mottaghi, Msr Zahra Ansari, Mr Morad Delalat,
Volume 21, Issue 61 (6-2021)
Abstract
The city of Tehran, based on the 1404 document and the comprehensive plan approved in 2007, is a global, sustainable and coherent city with a structure suitable for leisure and leisure as well as a well-informed urban community with appropriate infrastructure. In order to achieve such a definition, the mentioned documents include promotion of the role and position of Tehran in transnational, national and regional levels, economic development and prosperity of the city of Tehran, improvement of communication networks, environmental protection, active restitution and conservation of natural heritage , Historical and cultural city of Tehran, and the development of green spaces, public spaces, recreation and tourism are predicted. One of the most important areas that can be used to operate the above strategies is the urban tourism area in the Tehran metropolis. Therefore, the issue of competition in urban tourism is an important factor in the progress of all cities of the country in competing with each other and, as a result of the prosperity and prosperity of the country at the national level, and then in competition with neighboring countries and globally, will make rapid progress and attract much capital to the country. The main objective of the research is to study the political geography of competition in urban tourism. Seeking to reach the goal of this article, the statistical population of the study is the provinces of Iran, which Tehran province has selected as a case study. In line with the aim of the study, data related to tourist attractions were collected using the Statistical Yearbook of the provinces (Tourism Organization, Cultural Heritage, Governor's Office in 1395) and then TOPSIS and ARC map software were used to map the provinces.
Fereydoon Babai Aghdam, Rahim Heydari Chinay, ,
Volume 21, Issue 62 (9-2021)
Abstract
Understanding the needs and interests of tourists provides a better understanding of tourism and is a valuable guide in designing effective programs for sustainable tourism development. Considering the importance of the above mentioned cases, the present study was carried out using a descriptive-analytical method and a library and questionnaire for The purpose of this study was to assess the conformity of tourists' needs with urban tourism management measures so that the needs and expectations of tourism and services and ... Tourists (383 persons) from Tabriz before traveling with completed tourist services Travel as action They were analyzed by urban tourism management (80 people) and their satisfaction with the trip. The results showed that the average level of satisfaction of tourists with accommodation and tourism infrastructure in Tabriz is moderate. The needs and expectations among tourists regarding infrastructure, transportation, accommodation, services, are consistent with urban management practices and the research hypothesis is confirmed. Urban Management Approaches to Tourism Needs Significantly Impact on Tourist Satisfaction with Tourism Purposes
Ms Zinat Ranjbar, Dr Pari Shokri Firoozjah, Dr Gholamreza Janbaz Ghobadi,
Volume 21, Issue 62 (9-2021)
Abstract
The aim of this study was to evaluate the status of urban resilience in the coastal cities of western Mazandaran province in peak travel conditions. Therefore, in terms of the nature of a descriptive-analytical research, in terms of purpose, it is an applied-developmental research based on survey and field methods. The method of collecting research data was based on the library method, documentation and field survey method (questionnaire tool). The study area is the western coastal cities of Mazandaran province (Noor, Nowshahr, Chalous, Tonekabon and Ramsar). One-way t-test was used to evaluate the status of urban resilience and its various dimensions. The sample cities are then compared and ranked with the Idas multi-criteria decision-making method based on the status of urban resilience and its dimensions. Excel, Spss and GIS software were used in the research stages. The final findings of the study, according to the general result of one-way t-test for the set of urban resilience dimensions, indicate poor resilience of coastal cities in the west of Mazandaran province in peak travel conditions. Also, according to the results of the Idas technique, out of five cities studied, three cities are in weak groups, ie "low resilience status and non-resilience". Therefore, the situation of urban resilience in the western coastal cities of Mazandaran province can be assessed as weak and undesirable based on the indicators of this study.
Aliakbar Anabestani, Mahdi Masoumi,
Volume 21, Issue 63 (12-2021)
Abstract
In the last decade, the lake tourism as one of the newest branches of natural tourism has been under attention of scientific societies. So that this type of tourism has grown significantly and many economic benefits for host communities has brought. The aim of this study is evaluating the factors affecting lake tourism development in Iran. In this regard, a wide variety of indicators in the dimensions of attractions, infrastructure, cultural acceptance, economic, social and environmental In the form of a questionnaire tourism experts and field studies were examined. For binary comparison and a final weight criteria and options, of AHP fuzzy, ANP and GRA techniques in the form of questionnaires and 20 teachers and experts from organizations linked to tourism have been used. The results confirms that: Based on the results of the paired comparison of factors affecting lake tourism of the development using multiple fuzzy AHP and ANP in terms of tourism experts, Criteria attractions by weight of 0.247 in fuzzy AHP and 0.246 in the ANP model and The criteria infrastructural factors weighing 0.229 in fuzzy AHP and 0.234 in the ANP model Has the greatest impact on the lake tourism of development. Finally, with the objective of ranking factors affecting the lake tourism of development in the villages surrounding the lake, using techniques GRA, found that conditions Dowbaneh and dasht Arjan villages are better than other villages and Qashm qavi and Arab Famour villages at the lowest level of lake tourism of the development have been.
Dr Hossein Nazmfar, Miss Ameneh Alibakhshi,
Volume 21, Issue 63 (12-2021)
Abstract
Tourism is one of the most important means of development in the world. Many countries in the world pay special attention to tourism as an effective tool for their political, cultural and economic development in their country's policies and programs. The present study was carried out in order to plan tourism in Ardebil province based on a futuristic study method. The present research is applied in a practical way as a combination of documentary and survey methods based on a futuristic approach. The research area of Ardabil province and the statistical population is 45 tourism experts, urban and regional planning and executive agencies of the province. Delphi method, cross-effects matrix (Wizard scenario software) and Wizard scenario software were used to analyze the data. Based on the findings of the Delphi method and environmental scanning, 88 factors were identified as influential factors in the development of tourism in Ardebil. In the second step, using the Micmac method, 14 key Factors, including the comprehensive tourism plan, the media, stimulus policies, macro policies of the state, distribution of facilities, infrastructure, recreational centers, increased private incentive to invest in the region, the region's susceptibility to Investment in tourism, planning, security facilities, budget, the existence of hot and mineral water springs, improvement of information systems, such as site and blog, have been identified as key to the development of Ardebil province. In the third step, based on key factors, believable futures were explained using the Wizard scenario method, which ultimately resulted in three strong, weak and believable scenarios. In this scenario, believable scenarios are due to the intermediate between scenarios Strong and weak, have been based on analysis. Accordingly, there are three scenarios named "Golden scenario", " believable scenario" and "Disaster scenario" for the future of tourism in Ardebil province.
Afshin Bahmani, Mojtaba Ghadirimasoom, Mahdi Hajiloo, Farideh Azimi, Mahdieh Ghadirimasoom,
Volume 21, Issue 63 (12-2021)
Abstract
Today, agricultural tourism or agritourism is emphasized by focusing on a farm or agricultural business as a tourist destination with the goal of educational, recreational and job creation in rural areas. This type of tourism is a stimulus for the vulnerable rural economy and the needs of citizens who pay for their visits to or participation in farm activities, the direct purchase of agricultural products, and the familiarization with nature and indigenous people, which contribute to economic prosperity, job creation and prosperity. Villages will be. In the present study, its nature is applied and its method is descriptive-analytical, the explanation and identification of the factors affecting the development of rural tourism in rural areas is the goal of the research. The statistical population of the study consisted of three groups of officials and experts, locals and tourists. For each group, according to the Cochran formula, 34, 261 and 20 subjects were selected. The main focus of the data on the field method was collected through face-to-face questionnaires and interviews. To analyze the data, descriptive statistics methods such as mean and frequency and inferential statistics methods such as one-sample t-test, Chi-square and Chi-square, and Kruskal-Wallis were used. The findings show that factors such as housing provision for tourists, government incentive schemes, coordination between government agencies, awareness of farmers, and setting up private sector investment with a significant level of 0.30 and a positive amount of chi-square are the most important priorities. Effective in developing agricultural tourism in rural areas of Tehran province.
D.r Ali Manzam Ismailpor,
Volume 21, Issue 63 (12-2021)
Abstract
Tourism plays an important role in rural development. Tourism while enhancing the rural development process through diversification of economic activities, maintaining social integrity, environmental protection, and positive spatial-physical changes in rural settlements can increase the quality of life in rural areas. Due to the importance of this issue, in the present study, the effects of tourism on improving the quality of life of rural settlements were investigated. The present research is descriptive-analytical in terms of purpose and method. The data collection tool was a questionnaire and interviews with rural households. The statistical population includes rural settlements on the shores of the Oman Sea in the south of Sistan and Baluchestan province, the two coastal cities of Konarak and Chabahar (N = 4855). Using Cochranchr('39')s formula and quota sampling method, 356 samples in 12 villages that had tourist attractions were selected as a sample. Descriptive tests, analysis of variance and path analysis model were used to analyze the data and answer the research questions. The results of analysis of variance showed that tourism has a good linear relationship with increasing the quality of life in rural settlements of Konarak and Chabahar. So that according to the route analysis model, rural tourism has different and favorable effects on economic, social, environmental and physical-spatial indicators and the value of p of all Lamda parameters in the above model indicates the confirmation of all regression relationships. Among the four dimensions, tourism development has had the greatest effect on the economic dimension of quality of life and the least effect on the social dimension of quality of life in rural settlements.
Somayeh Hamsian Ettefagh, Hussein Kalantari Khalilabad, Muhammad Mire’ei,
Volume 21, Issue 63 (12-2021)
Abstract
As it can take an efficient step towards the preservation and sustainability of such lands due to the preparation, implementation, and reformation of criteria. In District 9 of Isfahan Municipality, mismanagement in the preservation of ecological lands has destroyed gardens and agricultural lands, and has caused the loss of social unity of neighborhoods. Consequently, the study of ecotourism management in this region is of great significance. For this reason, in this paper, a model for ecotourism management with an emphasis on urban ecological textures is provided for District 9 of Isfahan Municipality. For this reason, first, the Star method has been used as a model for interviewing experts and relevant municipal experts in Isfahan city management. At that point, with the help of library investigations and field assessments, and implementation of the grounded theory method, 3 dimensions, 10 categories, and 35 subcategories are extracted from the data gained from the interview. The main dimensions are urban texture management (with categories legislation, planning, management of resources and control and supervision), the ecological texture (with the categories: protection and development and improvement), ecotourism (with the economic, social, environmental and cultural categories).
Dr Yazdan Shirimohamadi, Dr Ali Shamaei, Dr Seyyed Eshagh Jalalian, Farzaneh Rafiee,
Volume 22, Issue 64 (3-2022)
Abstract
It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance of individualism and collectivism on the intention to visit have been analyzed. This research is applied in terms of purpose and methodological in addition to descriptive and survey research. In this regard, 384 questionnaires were distributed among tourists from German, Japanese, French, Arab (Iraqi), Italian, Austrian, Chinese nationalities residing in five star hotels in Tehran. Structural equation index was used for data analysis. The results show that tourists prefer brands that match their perception of the destination brand. The findings of the study indicate that the personality dimensions of the tourist intent through the popularity of tourism destinations and the image of tourist destinations influence on the perceived homogeneity of the urban tourism brand and the masculinity of the tourism city brand; Perceived homogeneity of urban tourism brand is effective and femininity of tourism city brand does not affect perceived homogeneity of urban tourism brand. The results of this study indicate that Tehran has a masculine brand and people are selected to be masculine and to be collectivist and ambiguous. In fact, the results of the study showed that in selecting tourism markets for Tehran, one should look for tourism markets that are characteristic of the Hofstede model in terms of masculinity, ambiguity and collectivism, as well as the development of tourism spaces for women.
Rasha Makoundi, Hossein Safarzadeh, Hassan Esmailpour, Mansoureh Aligholi,
Volume 22, Issue 64 (3-2022)
Abstract
Today, the Internet and virtual networks have become a major part of many people's daily lives, and social networking sites attract millions of people from all over the world, so word of mouth has shifted to the digital world. The present study was written to identify the impact of factors affecting online referral communication in social networks on the loyalty of tourism service customers. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study consisted of virtual network users who had experience traveling to the area. The sample size was estimated 384 people using Cochran's formula. In this study, SPSS and Amos software were used to analyze the data. Findings of this study showed that message attractiveness, resolution, quantity and clarity of the message have a positive and significant effect on customer loyalty of tourism services. Also, the results of this study showed that among the studied factors, the message quantity factor with an impact factor of 0.67 has the most impact.
