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Jalilian L, Ahadnejad M, hiwa865@gmail.com. Presenting a good governance model for tourism in Iran's post-coronavirus era. jgs 2025; 25 (77)
URL: http://jgs.khu.ac.ir/article-1-4203-en.html

Policy-making in tourism development planning requires the use of new methods in the field of urban governance. In accordance with this approach, it is necessary to apply policy focusing on the processes of "developing a good governance model for tourism in the post-corona era in Iran" in order to solve the problems caused by this disease, which puts double pressure on the body of the tourism industry, through To reduce the evaluation of tourism governance indicators and provide the basis for their implementation. The method of this research is descriptive-survey and with practical purpose, using documentary studies and field research. We have used the interview tool for the qualitative part (data analysis of the foundation) and studying the appropriate indicators of tourism. The statistical population includes elites and people involved in tourism in the country, and the statistical sample includes 14 of these people, who were selected by a combination of judgmental and snowball sampling methods. In-depth semi-structured interviews were conducted by comparing data in open, central and selective coding until the stage of theoretical saturation and separation of main and sub-categories, and the data theory method of the Strauss and Corbin Foundation (1998) was used to analyze the obtained data. has been The results of this research, according to the identification of the indicators of meritocracy and the introduction of the causal conditions of the use of meritocracy in Iran's tourism industry, lay the groundwork for the formation of consequences such as; Improving the business environment, especially after the recession crisis of this industry due to the spread of Covid-19, creating a competitive advantage, etc. through providing suitable platforms, including: organizational measures, strengthening and improving infrastructure, technological capabilities, etc. and using information and communication management strategies, marketing strategies, supervision and monitoring, etc., which are displayed as a model.