Human Information Interaction

Background and Aim: University students due to having better media literacy are among the groups that use social networks more. Aim of this research was to study the use of social networks by university students based on demographic and educational variables.

Method: This quantitative applied research utilized survey design. Data collection instrument was a questionnaire developed by the investigator. Validity of questionnaire was evaluated by expert colleagues and samples of respondents. Reliability of tool was tested by Spilt Half reliability. Population of the study was 4524 undergraduate students of Azarbaijan Shahid Madani University. The sample size was 393 students. Descriptive statistics (percent, frequency and mean) and inferential nonparametric statistics (Spearman,Mann-Whitney and Kruskal Wallis) was used in order to analysis data. SPSS17 was used to analysis the data and Excel was used to draw the charts.

Results: Majority of the students used social networks. Viber and Line was the most preferred social networks. Daily average use of social networks was 140 minutes. The most important reason of using social networks was fun. Friends of respondents in social networks were mostly the face to face visited individuals. Hand-phone was the important medium used in social networks. According to the majority of students validity of information in social networks was not valid. There was significant correlation between proportion of social network use and Grade Point Average (GPA), number of friends in social networks and features of information in social networks. There was significant difference in use of social networks between students of four studied domains.

Conclusion: Usage of social networks is usual among university students. Students almost used social networks as a medium for fun and communication. The students with higher GPA used social networks fewer.