Economy

Introduction
Increase in unemployment rate, along with growing resource depletion, is one of the economic-cultural challenges of many developing countries, including Iran. These problems are more deep and complex in rural areas. In other words, our society has been suffering from a lack of production for many years, and consequently, a high unemployment rate in rural areas, which has led to an increase in the rate of migration from rural to urban areas. Thus, in order to provide mutual financial support to small and medium-sized businesses with the priority of creating employment in rural and less privileged areas, it was licensed as a non-governmental public institution. The fund, as a support leverage of public governance, provides financial support to skilled individuals, females heads of households, villagers, elites and entrepreneurs in the form of creating a market-oriented micro-business in the form of “synergistic networking” with strategies for attracting public participation through the creation and development of local micro-funds, the development of charitable partnerships and the use of the capacity and economic benefits of the country in the development of micro and household industries with the priority of rural areas.
How to finance and invest by public and private groups, individual or group borrowers will be important and fundamental issues that play a decisive role in the success of the operation of micro-financial institutions because credit limits and how to provide collateral by borrowers and finance the institutions is one of the issues that play an important role in the success of these institutions. The more these institutions have a well-codified and well-planned program to overcome these limitations, the higher their success rate. This leads to the growth and development of rural areas. Finally, sustainable development will be accompanied by an increase in investment, production, employment, income, reducing the unemployment rate, equitable distribution of income, and etc. For this reason, the role of financing micro, small, medium businesses in Omid Entrepreneurship Fund as an organization for providing financial services, and examining how it affects the investment functions of this sector is of great importance in the issue of creating employment in rural areas and preventing migration to cities. Therefore, this study seeks to ask whether the financial services of Omid Entrepreneurship Fund have a positive effect on investment and employment functions in rural areas?

Methodology
The present article is descriptive-analytical in terms of purpose, application method, and conducted with econometric method. Its statistical population includes all small and medium workshops located in urban and rural parts of the country, which had less than fifty employees at the time of sampling. Also, the required information and data have been extracted through the library and field methods. Data related to SME financing discussion have been extracted and used from Omid Entrepreneurship Fund statistics system, as well as data related to value-added variables, number of employees, annual and per capita service compensation costs, investment value, in addition to statistics related to the ICT section, the two-digit ISIC classification codes was collected from the Statistics Center of Iran. Adding to these, the price adjustment rate was provided from the Central Bank of the Islamic Republic of Iran. International Standard Classification of All Economic Activities (ISIC) consists of a coherent and uniform structure for the classification of economic activities based on a set of internationally agreed concepts, definitions, principles and rules of classification. This classification provides a comprehensive framework within which economic data can be collected and reported in a format designed for the purposes of economic analysis, decision-making, and policy-making. The classification structure provides a standard format for organizing detailed information about the state of a country's economy according to economic principles and awareness.

Discussion and conclusion
The value added of small and medium businesses has an upward trend from 2008 to 2014 and only in 2015 due to inflation and other fluctuations in the commodity market has decreased. In other words, it can be said that in all the study years, the value added trend has been an upward trend and only in the last year, due to the weakening of the power of small and medium enterprises, they have had a decreasing value added. Value added in 2008 started with 34.870 billion Rials and by 2014 has almost tripled to 92.292 billion Rials and decreased in 2015 to 84.913 billion Rials. The value of investment in small and medium enterprises, such as the value added of this sector, has increased until 2014, but has decreased in 2015. In fact, investment in small and medium enterprises in 2008 has increased from 6.421 billion Rials to 13.589 billion Rials in 2014, i.e., more than double the increase. but in 1394 this figure decreased to 11.336 billion Rials with a declining trend. One of the reasons for this is the effect of high inflation and reduced activity in small and medium enterprises due to the lack of profitability obtained from this type of economic activity. Given the results of the estimated models, it is concluded that the coefficients and parameters of the model, have a logical relationship with job creation in rural areas, despite being significant at an acceptable level. Thus, the variable coefficient of capital price has a negative relationship with employment in this sector. The price of capital, investment in this sector has increased, which leads to an increase in production, hence growth rural employment, which is a positive relationship for production or value added and labor wages in this sector. This will lead to increase in production or value added and labor wages, employment in villages.  As a matter of fact, the amount of employment elasticity in rural areas is 0.83% regarding production or value added, which means that with an increase of 1% value added, employment in this sector increases by 0.83%. This elasticity (elasticity of labor force employment) for compensation of labor force services and the price of capital is 0.15 and 0.07 percent, respectively. That is, in exchange for one percent increase in the compensating cost for labor services, employment increases by 0.15 percent, and in exchange for one percent reduction in interest rates, 0.07 percent employment increases.

Introduction
By expanding markets and diversifying products from the desired local product, "One Village, One Product" strategy, taking advantage of the region's potential in the competitive market.  Utilizing the "One Village, One Product" brand, as a global product, demonstrates pride in local culture as well as an effective economic strategy, which is intended for the development of rural areas. The present study aims to investigate the strategy of "One Village, One Product” in the development of local economy seeks to answer the question that what are the characteristics of the initial level of the strategy in Nahrmian Shazand village? What is the status of the factors affecting the strategy of"One Village, One Product” in the studied rural area?
 
Methodology
The statistical population of the study includes 5550 villagers and local officials of Nahrmian Rural District in the Zalian District of Shazand County. By multi-stage random sampling with proportional assignment of 160 people as the sample size were examined. 23 experts and officials of Omid Entrepreneurship Fund Organization in the study area were selected by purposeful and available sampling method to assess the importance of each feature of the study strategy. The research tool was a questionnaire whose validity (face and content) was confirmed by Omid Organization experts, rural development experts and faculty members in the field of geography and rural planning Kharazmi University its reliability was based on Cronbach's alpha statistics. Findings were reviewed at two levels of villagers and experts.
 
Discussion and conclusion
According to the results, the successful implementation of the initial level of "One Village, One Product” community participation, creativity, competitiveness, poverty reduction, reducing the economic gap and selling goods are effective. According to the villagers, the components of creativity, competitiveness and reducing the economic gap are in a better situation. Furthermore, the existence of small industries and workshops with an average of 23%, the use of new methods in production with 22.95%, investment in agriculture and rural industries with 22%, variety of jobs In the village with 21.6% and individual and group business with 20.95% are among the drivers of strategy in the village. Also, the components of selling goods, reducing poverty and community participation are inadequate conditions and processing and packaging of products with an average of 13.53%, cooperation with the government with 14.33%, self-confidence with 15.47%, people's efforts to reduce poverty with 15.71%, product brand with 15.91 %, Integration of land and support funds with 16.14% and rural markets and bazaars with 16.96%, according to the villagers in the implementation of the strategy of a village, a product and economic development of the studied rural area has the lowest importance and priority.  Also, using the Mann-Whitney U test and experts' opinion, the study village is only in terms of women's participation, use of new methods in product production, income status of villagers, support funds, government purchases, product sales to nearby markets. The existence of diverse occupations and reverse migration is a relatively favorable situation.  According to experts and executive officials of the strategy in the study area, the components of product creativity, product impact in reducing economic gap and competitiveness of the product are more important. Moreover, small rural workshops with an average of 26.65%, creativity with 24%, product quality with 23.8% Income of 23.78%, self-confidence with 22.66%, individual and group business with 22%, small industries and workshops with 21.73% and collective participation of villagers with 21.09% are necessary and important factors to advance the strategy.  
Therefore, along with research in the initial stage of the strategy, it is important to pay attention to nurturing people with a creativity. In terms of rural participation, there is a need for change in order to provide a basis for local participation, especially of educated, creative and entrepreneurial youth in order to implement "One Village, One Product”.  It is the locals who decide what to choose as their specialty and enhance it with original ideas and creativity. In terms of competitiveness structure, according to quality indicators, investment in rural and agricultural industries, the competitive advantage of the desired product brand should be developed locally and globally. It is suggested that in the strategy of "One Village, One Product” along with the support of regional development and the establishment of local entrepreneurship need to pay attention to economic development and economic justification of the product combined with social participation and local risk-taking, responsibility and accountability of the local people. In this regard, noticing micro-credit funds to facilitate access to rural resources has an important role in empowering villagers.