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Anoshiravan Zahiri, Hadi Sanaeepour, Abdolghani Rastegar,
Volume 10, Issue 37 (12-2021)
Volume 10, Issue 37 (12-2021)
Abstract
Introduction
Economic actors must be prepared to identify and plan risks. In other words, businesses need to improve their resilience. Improving business resilience consists planning for risks and businesses capabilities for surviving and thriving despite unfavorable conditions. Business resilience is the structural and procedural dynamics that enable businesses to have the capacity to address challenges. Survival and development of businesses operating in today's unstable environment depends to some extent on their resilience. In this regard, eco-resorts call for improvement of their resilience capacity. Resilience capacity enhances the ability of eco-tourism businesses in the face of specific situations and accelerates transformational actions in the event of unexpected and important events and contributes to the long-term survival of the organization. To this end, the purpose of this study is modeling the resilience of eco resorts in rural areas of Giulan Province. A literature review was conducted and verified the research gap in the importance of business resilience in rural areas and highlighted that no study has been conducted to address this issue. Also, it should be noted that the rural economy is not merely economic, but also social, political and security aspects, and this study can contribute to new perspectives on this matter.
Methodology
The present study is exploratory. The study uses a qualitative method and specifically a grounded theory, to model the resilience pattern of eco-tourism businesses in rural areas of Gilan Province. Semi-structured interviews with key practitioners and informants were used as the means of data collection. For this purpose, a snowball sampling was used. 18 interviewees were selected and the collected information reached saturation point. For data analysis, the systematic method of Strauss and Corbin was performed in three main steps: open coding, axial coding and selective coding. After conducting interviews and integrating common themes using the grounded theory method, the categories were divided into six groups: causal factors, context factors, axial phenomenon or component, intervening factors, strategies and consequences, and ultimately a paradigmatic model was designed. The validity of the research tool was confirmed by participants, and peers. The reliability of the results was evaluated by several experts on the topic and the final model was extracted.
Discussion and conclusion
Based on the findings, the causal factors of the research include the variables of entrepreneurial attitude (including entrepreneurial awareness and identification, discovery and creation of opportunities in rural areas), entrepreneurial orientation and leadership, entrepreneurial characteristics, technology-based entrepreneurship and strategic entrepreneurial perspective of business owners in this rural region.
Also, intervention factors were identified as variables of creative and innovative milieu, entrepreneurial culture of rural areas, customer service and networking between entrepreneurs and residents of rural areas, communication and coordination within the organization and stakeholders, social exchange of the local community.
The context factors of the research consisted of the development of public and technological infrastructure in rural areas, improving the macroeconomic and social environment, promoting institutional arrangements (government, public sector and market), rural destinations and attractions and their uniqueness.
Eco tourism business resilience strategies comprise creating virtual social networks for promoting rural businesses, financial supports, administrative supports, political supports, legal supports, advertising, marketing and branding of rural businesses, improving individual and managerial skills of rural economic actors, reviewing business plans, strategic planning of human capital, providing a sustainable competitive advantage (competitiveness) for rural businesses and knowledge management for local people.
In conclusion, the resilience of eco-tourism businesses leads to consequences such as sustainability, durability and flexibility of rural businesses, exploiting business opportunities in rural areas, creating security in rural areas by establishing sustainable development (socio-cultural, economic and environmental), job creation, social welfare, prosperity of the local economy and reverse migration to rural areas.
Economic actors must be prepared to identify and plan risks. In other words, businesses need to improve their resilience. Improving business resilience consists planning for risks and businesses capabilities for surviving and thriving despite unfavorable conditions. Business resilience is the structural and procedural dynamics that enable businesses to have the capacity to address challenges. Survival and development of businesses operating in today's unstable environment depends to some extent on their resilience. In this regard, eco-resorts call for improvement of their resilience capacity. Resilience capacity enhances the ability of eco-tourism businesses in the face of specific situations and accelerates transformational actions in the event of unexpected and important events and contributes to the long-term survival of the organization. To this end, the purpose of this study is modeling the resilience of eco resorts in rural areas of Giulan Province. A literature review was conducted and verified the research gap in the importance of business resilience in rural areas and highlighted that no study has been conducted to address this issue. Also, it should be noted that the rural economy is not merely economic, but also social, political and security aspects, and this study can contribute to new perspectives on this matter.
Methodology
The present study is exploratory. The study uses a qualitative method and specifically a grounded theory, to model the resilience pattern of eco-tourism businesses in rural areas of Gilan Province. Semi-structured interviews with key practitioners and informants were used as the means of data collection. For this purpose, a snowball sampling was used. 18 interviewees were selected and the collected information reached saturation point. For data analysis, the systematic method of Strauss and Corbin was performed in three main steps: open coding, axial coding and selective coding. After conducting interviews and integrating common themes using the grounded theory method, the categories were divided into six groups: causal factors, context factors, axial phenomenon or component, intervening factors, strategies and consequences, and ultimately a paradigmatic model was designed. The validity of the research tool was confirmed by participants, and peers. The reliability of the results was evaluated by several experts on the topic and the final model was extracted.
Discussion and conclusion
Based on the findings, the causal factors of the research include the variables of entrepreneurial attitude (including entrepreneurial awareness and identification, discovery and creation of opportunities in rural areas), entrepreneurial orientation and leadership, entrepreneurial characteristics, technology-based entrepreneurship and strategic entrepreneurial perspective of business owners in this rural region.
Also, intervention factors were identified as variables of creative and innovative milieu, entrepreneurial culture of rural areas, customer service and networking between entrepreneurs and residents of rural areas, communication and coordination within the organization and stakeholders, social exchange of the local community.
The context factors of the research consisted of the development of public and technological infrastructure in rural areas, improving the macroeconomic and social environment, promoting institutional arrangements (government, public sector and market), rural destinations and attractions and their uniqueness.
Eco tourism business resilience strategies comprise creating virtual social networks for promoting rural businesses, financial supports, administrative supports, political supports, legal supports, advertising, marketing and branding of rural businesses, improving individual and managerial skills of rural economic actors, reviewing business plans, strategic planning of human capital, providing a sustainable competitive advantage (competitiveness) for rural businesses and knowledge management for local people.
In conclusion, the resilience of eco-tourism businesses leads to consequences such as sustainability, durability and flexibility of rural businesses, exploiting business opportunities in rural areas, creating security in rural areas by establishing sustainable development (socio-cultural, economic and environmental), job creation, social welfare, prosperity of the local economy and reverse migration to rural areas.
Marzieh Pourjopari, Abouzar Paidar, Seyyed Hadi Tayebnia, Aliakbar Anabastani,
Volume 11, Issue 41 (12-2022)
Volume 11, Issue 41 (12-2022)
Abstract
Introduction
Today, eco-tourism is one of the essential aspects of transformation, diversity and economic prosperity of rural communities, especially in arid and semi-arid areas, historical villages and traditional and local communities. Since eco-tourism has different contexts, capacities, patterns and aspects, it is necessary to identify and promote and strengthen patterns appropriate to the conditions of each village for planning the development of rural eco-tourism. Kerman Province has 330 eco-tourism units; most of these accommodation units have recently been set up in villages and tourist areas. Kerman County has always been the focus of tourists due to its historical background and the conditions governing the nature of this region. Considering the importance of tourism activities and eco-tourism in developing rural areas, hence improving the living conditions of the communities, this study analyzes the ability of eco-tourism attractions in Kerman County. Therefore, the central question of the research is, what will be the ideal model of eco-tourism development in the villages of Kerman County?
Methodology
In terms of the objective, the current research is applied research, and its nature is descriptive-analytical. Collecting information combines two library methods (documents) and survey (field-based questionnaires and interviews). The research questionnaire collects the required information from 37 components in economic, social-cultural, environmental, security, physical-spatial, and several variables. The content validity of the questionnaire was verified from the point of view of professors and experts in the field of geography. Also, Cronbach's alpha coefficient was used to verify the reliability of many research questions. Cronbach's alpha of most variables is more significant than 0.7, so the reliability of all variables is confirmed. In addition, the average variance extracted is always more than 0.5, so the convergent validity is also confirmed.
Discussion and conclusion
According to the findings, eco-tourism development has generally had positive effects in all dimensions and components, although to different extents. The observed factor load has a value greater than 0.3 in most cases. Therefore, there was a proper correlation between the visible and hidden variables. However, the development of eco-tourism has not been able to be brought up in the villages properly. It is possible to state in a general way the pattern of eco-tourism development in the villages of Kerman city. Generally, the model is based on economic empowerment. In this way, in the first step, rural areas should generally be improved in factors such as unemployment reduction, job diversity and stable employment, stable income, investment of villagers in tourism, entry of non-native investors, product branding, packaging, conversion and Processing all kinds of livestock and agricultural products, creating and expanding local markets, overcoming the inability and dependence or lack of dependence on foreign resources and products (city) and the government for villagers, equal access to opportunities and resources, the dynamics of the supply chain and value in the village, supporting and empowering the deprived sections of the society. Also, the shape of the eco-tourism development pattern for Joshan, Sirach, Mazieh and Akhtarabad Rural Districts is considered physical-spatial, which means that in terms of construction, strengthening of buildings, use of local materials in construction and creation of attractiveness, improvement and widening of roads and bridges, embellishment, lighting of roads need to be improved. In other rural districts like Mahan, a security model is suggested, so political stability, public and personal security, and reduction of crimes and anomalies inside the village and houses, outside the village on roads and virgin areas are more important than other dimensions. In Qanatghistan, environmental aspects like the preservation and expansion of pastures, medicinal plants, water and soil resources, animal life, and new and sustainable energies should be considered. The pattern of development of Rayen and Hossein Abad tourism has a social and cultural format, which includes preserving and expanding customs, the way of holding and organizing celebrations and weddings, mourning, occasions, games, music, dance, show, preservation and expansion of beliefs and cultures and native architecture, preservation of historical buildings (mosques, caravanserais, shrines, castles, tombs, baths); The ideal model for the development of eco-tourism in other villages such as Koirat, Zangi-Abad, Drakhngan, Sar Asiyab, Baghin is an economic and environmental model; Takab and Andohjerd: economic and socio-cultural; And Kashit: physical-spatial and security combined.
Today, eco-tourism is one of the essential aspects of transformation, diversity and economic prosperity of rural communities, especially in arid and semi-arid areas, historical villages and traditional and local communities. Since eco-tourism has different contexts, capacities, patterns and aspects, it is necessary to identify and promote and strengthen patterns appropriate to the conditions of each village for planning the development of rural eco-tourism. Kerman Province has 330 eco-tourism units; most of these accommodation units have recently been set up in villages and tourist areas. Kerman County has always been the focus of tourists due to its historical background and the conditions governing the nature of this region. Considering the importance of tourism activities and eco-tourism in developing rural areas, hence improving the living conditions of the communities, this study analyzes the ability of eco-tourism attractions in Kerman County. Therefore, the central question of the research is, what will be the ideal model of eco-tourism development in the villages of Kerman County?
Methodology
In terms of the objective, the current research is applied research, and its nature is descriptive-analytical. Collecting information combines two library methods (documents) and survey (field-based questionnaires and interviews). The research questionnaire collects the required information from 37 components in economic, social-cultural, environmental, security, physical-spatial, and several variables. The content validity of the questionnaire was verified from the point of view of professors and experts in the field of geography. Also, Cronbach's alpha coefficient was used to verify the reliability of many research questions. Cronbach's alpha of most variables is more significant than 0.7, so the reliability of all variables is confirmed. In addition, the average variance extracted is always more than 0.5, so the convergent validity is also confirmed.
Discussion and conclusion
According to the findings, eco-tourism development has generally had positive effects in all dimensions and components, although to different extents. The observed factor load has a value greater than 0.3 in most cases. Therefore, there was a proper correlation between the visible and hidden variables. However, the development of eco-tourism has not been able to be brought up in the villages properly. It is possible to state in a general way the pattern of eco-tourism development in the villages of Kerman city. Generally, the model is based on economic empowerment. In this way, in the first step, rural areas should generally be improved in factors such as unemployment reduction, job diversity and stable employment, stable income, investment of villagers in tourism, entry of non-native investors, product branding, packaging, conversion and Processing all kinds of livestock and agricultural products, creating and expanding local markets, overcoming the inability and dependence or lack of dependence on foreign resources and products (city) and the government for villagers, equal access to opportunities and resources, the dynamics of the supply chain and value in the village, supporting and empowering the deprived sections of the society. Also, the shape of the eco-tourism development pattern for Joshan, Sirach, Mazieh and Akhtarabad Rural Districts is considered physical-spatial, which means that in terms of construction, strengthening of buildings, use of local materials in construction and creation of attractiveness, improvement and widening of roads and bridges, embellishment, lighting of roads need to be improved. In other rural districts like Mahan, a security model is suggested, so political stability, public and personal security, and reduction of crimes and anomalies inside the village and houses, outside the village on roads and virgin areas are more important than other dimensions. In Qanatghistan, environmental aspects like the preservation and expansion of pastures, medicinal plants, water and soil resources, animal life, and new and sustainable energies should be considered. The pattern of development of Rayen and Hossein Abad tourism has a social and cultural format, which includes preserving and expanding customs, the way of holding and organizing celebrations and weddings, mourning, occasions, games, music, dance, show, preservation and expansion of beliefs and cultures and native architecture, preservation of historical buildings (mosques, caravanserais, shrines, castles, tombs, baths); The ideal model for the development of eco-tourism in other villages such as Koirat, Zangi-Abad, Drakhngan, Sar Asiyab, Baghin is an economic and environmental model; Takab and Andohjerd: economic and socio-cultural; And Kashit: physical-spatial and security combined.
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