Showing 44 results for Tourism
Javad Hajializadeh,
Volume 14, Issue 54 (2-2026)
Abstract
Objective: This study aimed to investigate the effects of tourism entrepreneurship on the viability of rural households in the North Banajoi Rural District of Bonab County (North West of IRAN).
Methods: The present study is applied in terms of its purpose and descriptive-analytical in terms of its method. The statistical population of the study consists of rural households in the northern Banajoi rural district of Bonab city. According to the results of the 2016 census, 3828 households, equal to 12262 people, live in this rural district, and 349 people were selected as a sample using the Cochran formula. The data and information of the study were collected using a researcher-made questionnaire, the face and content validity of which was confirmed using the opinions of relevant experts and professors. Also, its reliability using the Cochran formula was found to be 0.79 for the tourism entrepreneurship component, 0.77 for the sustainability component, and 0.78 for the entire questionnaire. In order to analyze the research findings, one-sample t-test, multivariate regression analysis, and Pearson correlation coefficient were used.
Results: The results of the one-sample t-test showed that the status of tourism entrepreneurship, with an average of 3.121, and the status of rural household viability, with an average of 3.223, are in a desirable state. The results of the multivariate regression analysis of the effects of tourism entrepreneurship on rural household viability showed that the economic index had the greatest impact on rural household viability, with a beta coefficient of 0.376. The results of the Pearson correlation coefficient showed that the value of the obtained correlation coefficient was equal to 0.376, which indicates a significant relationship between tourism entrepreneurship and rural household viability.
Conclusions: There is a significant relationship between tourism entrepreneurship and the viability of rural households, so that by providing a platform for entrepreneurship and improving tourism economic indicators, the viability indicators of rural households will also improve.
Moslem Ghasemi, Saeedeh Fakhari, Ehsan Jafari,
Volume 15, Issue 55 (6-2026)
Abstract
Objective: This study aims to identify the key local drivers influencing tourism development in Ferdows County, Iran, with a future-oriented perspective toward the 1414 Horizon (2035).
Methods: The research is applied in purpose and employs a mixed-methods design. The study population consisted of tourism experts, managers, and stakeholders in Ferdows County. Using snowball sampling and the principle of theoretical saturation, 30 experts were selected for the qualitative phase. Data were collected through structured interviews and a futures studies cross-impact questionnaire. The identified drivers were analyzed using the MICMAC structural analysis model.
Results: The results revealed fifteen local drivers affecting tourism development. Among these, the most influential drivers were social security and safety in tourism destinations and attractions (+15), promotion and preservation of indigenous handicrafts (+11), development of local tourism infrastructure (+7), branding and marketing of local tourism products (+7), preservation of historical assets and cultural heritage (+5), and tourism investment and financial support (+1).
Conclusions: By adopting a futures studies approach, this research provides a comprehensive assessment of both local and extra-local factors affecting tourism development. The findings offer strategic insights for policymakers and tourism planners seeking to enhance the long-term competitiveness and sustainability of tourism in Ferdows County.
Kiomars Khodapanah , Saadi Mohammadi , Asadollah Heydari ,
Volume 15, Issue 55 (6-2026)
Abstract
Objective: Agritourism creates new forms of interaction between agricultural producers and visitors while utilizing existing rural resources. In addition to strengthening local economies, it contributes to the preservation of agricultural land against pressures arising from large-scale retail expansion and global food supply chains. Given the growing importance of this sector, the present study investigates the factors influencing agritourism development in the rural areas of the Central District of Ardabil County, Iran.
Methods: This applied research adopted a descriptive–analytical approach. Data were collected through both documentary and field-based methods. The statistical population consisted of household heads engaged in agricultural land utilization. Based on Cochran’s formula, a sample of 380 respondents was selected through simple random sampling. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS-SEM) approach was employed to analyze the data.
Results: A total of 67 indicators were initially examined, of which seven were excluded due to insufficient factor loadings. The measurement model demonstrated satisfactory validity and reliability. The structural model confirmed significant relationships between agritourism development and its determining factors. The highest factor loadings were associated with organizing cultural and recreational festivals, improving street lighting, and promoting crop diversification and agricultural product branding. Furthermore, the highest t-value (43.961) was observed for the relationship between agritourism development and socio-cultural factors, indicating the dominant role of this dimension in fostering agritourism development.
Conclusions: The development of agritourism in the Central District of Ardabil requires effective integration of managerial, policy, and legal dimensions. Agritourism can stimulate comprehensive socio-economic and cultural development, thereby contributing to sustainable rural development. Strengthening agritourism initiatives can enhance employment opportunities, improve household incomes, reduce rural outmigration, and increase the value-added potential of agricultural products and rural handicrafts.
Halimeh Binaieyan, Aliakbar Anabestani, Pegah Moridsadat, Jamileh Tavakolinia,
Volume 15, Issue 56 (9-2026)
Abstract
Purpose: Creative tourism, as a component of the vast tourism industry, can play a major role in empowering local communities, diversifying economic growth, and generating new employment opportunities in rural areas in connection with sustainable rural entrepreneurship and other economic sectors. Accordingly, the present study aims to identify the key factors and driving forces influencing the effects of creative tourism on the development of sustainable rural entrepreneurship.
Methodology: The research is applied in purpose and descriptive–analytical in nature, employing a futures studies approach. Data were collected through both documentary (library sources and scientific journals) and field methods (questionnaires). To extract the key drivers, the questionnaire was designed in five main dimensions: socio-cultural, economic, environmental, physical, and institutional-organizational. The sample population consisted of 25 experts and specialists in creative tourism and sustainable entrepreneurship. The validity and reliability of the questionnaire were confirmed through expert judgment. Data analysis and structural influence analysis of the key indicators were conducted using MICMAC software.
Findings: The results revealed that among the 91 factors examined across five dimensions, 20 key drivers were identified, including: strengthening intergenerational cooperation (39), public awareness of cultural and social values (38), reducing economic dependence on agriculture (49), creating new export opportunities (49), environmental awareness of tourists (48), encouraging green businesses (47), creating natural camping sites (49), developing cultural-tourism centers (48), creating a database of rural entrepreneurs (46), increasing financial transparency (42) and etc.
Conclusion: The findings demonstrate that creative tourism can serve as an effective instrument for promoting sustainable rural entrepreneurship. Structural analysis indicates that enhancing social collaboration, revitalizing handicrafts, reducing agricultural dependency, and fostering new economic opportunities significantly contribute to rural entrepreneurial sustainability.
