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Arash Enteghami, Alireza Estalaji, Ali Tavakolan,
Volume 10, Issue 36 (summer 2021 2021)
Abstract

Introduction
 Nanotechnology is one of the new scientific topics that has led to economic growth in the world. We need a well-designed plan to apply this technology in rural areas and agricultural products, and creating the right policies for the growth and development of villages.  According to the 1404 horizon planning document on the development of nanotechnology, this technology is intended to generate wealth and improve the quality of life of people because it is one of the most important technological developments that can change the structure of production and economic processes in society, especially rural areas. This science is the most important key to economic potential in the 21st century. Therefore, this study aims to identify planning indicators and categorize them based on content analysis while evaluating the advantages and limitations of developing nanotechnology products based on the appropriate strategy model in the development of rural communities.
 
Methodology
 This research is applied and and in terms of method is a quantitative, descriptive and explanatory type. Data was collected using library and field methods.  In the field study, a questionnaire with Cronbach's alpha coefficient of 0.77 was used to interview the experts of the Nanotechnology headquarters, the Organization of Rural and Urban Municipalities, and the professors in the department of geography and rural planning, as well as the agricultural extension and education in Islamic Azad University Science and Research Branch, which are considered as the statistical population. Since the responsibility of recognizing the strategy is considered to be on senior managers and experts, and they must have a systemic view about the objectives and missions of the organization, 122 individuals as a sample size using a snowball sampling method was considered for this study. The applied research model is SWOT strategic analysis and the quantitative strategic planning model is QSPM. Consequently, implementing the QSPM quantitative model matrix, social, economic, infrastructural and political-managerial factors was prioritized.
 
Discussion and conclusion
 Matrix scoring of external factors shows that the total final score in this matrix is 2.28, which is less than 2.5, so the development of nano-products in rural communities is in threat in terms of external factors. It will also be ahead of its opportunities. In addition, the result of scoring the matrix of internal factors shows the sum of the total final score is 1.68, which is less than 2.5, so the development of nano-products is weak in terms of internal factors. This issue confirms the weakness of the development of nano-products over their strength. Therefore, it seems that there are noticeable number of weaknesses for the development of nano-products in rural development, and by examining and targeting them can increase the development of these products in rural communities. According to the loading of social, economic, infrastructure and political-managerial indicators in the SWOT planning quality matrix and specifically evaluation scores of 2.28 for external factors and 1.16 for internal factors, a defensive strategy for the development of nanotechnology products in rural communities is determined, which ultimately develops four defensive strategies to achieve long-term goals. Including: (WT1): implementing knowledge workers in the field of nano to evaluate and assess the need to reduce the errors of economic development planning of rural communities. (WT2): determining the monitoring mechanisms in order to measure the risks of implementing the policy program related to the Nanotechnology development program on 1404 horizon.  (WT3): establishment of a risk assessment office regarding the use of nano-products in the Ministry of Agriculture Jahad and the country's rural development organization. (WT4): establishment of incubator in cooperation with rural ICT offices to raise the knowledge about use of nano-products in rural industries. In the Ministry of Agriculture Jahad and the rural municipality organization over the country. The fourth priority with a score of 4.09 shows the use of specialized labor in the field of nanotechnology to assess the need to reduce errors in the economic development planning of rural communities. Since relatively few chance will be available to address the weaknesses, according to the defensive strategy, we must adopt strategies for risk assessment, awareness and the use of specialized labor while being cautious and conservative. This requires inspecting the predictors for the future in plans and policies to maximize opportunities.

Erfaneh Hosseinzadeh, Ali Shamsoddini, Rabiaz Rabia Ghorbaninejad, Ali Tavakolan,
Volume 10, Issue 37 (Fall 2021 2021)
Abstract

Introduction
Culinary tourism may have many economic benefits for rural areas. Many practitioners consider this type of tourism as a tool for rural development that can stimulate the local economy and support existing jobs and create new jobs in these areas. Food tourism events have recently become a major means for economic development in villages and local areas. The question of the study is to what extent culinary tourism has been able to be effective in maintaining economic growth and development in the rural areas particularly the north regions of the country and foster the survival and stability of the villages.
 
Methodology
 The present research is applied in terms of purpose and a mix method (qualitative-quantitative) study in terms of data collection. The qualitative part consists of a content analysis and the quantitative part is descriptive-exploratory. The method of data collection is a desk research and a field study using semi-structured interviews and a questionnaire. The research population is also divided into qualitative and quantitative. The research community for the qualitative part comprises the experts of the Tourism and Cultural Heritage Organization, as well as professors on rural planning and development in Mazandaran Province. The characteristics of them were high experience as a manager, knowledge of the research topic, and they were selected in a purposeful and snowball method, so 16 people were selected to achieve a saturation. The statistical population for quantitative part was a limited and included 375 restaurateurs, accommodation owners, hotel owners and experts of the Tourism and Cultural Heritage Organization. 182 of them were randomly selected using the Cochran's formula. Coding was the data analysis tool for qualitative part and Delphi technique was used to design the model in quantitative part. Finally, the model was obtained using the structural equation modeling and PLS Smart software.
 
Discussion and conclusion
In many countries, food tourism is closely in consistence with agricultural policies and is often deemed as a means to support a sustainable rural economy. When it comes to sustainability in rural development, economic growth and poverty alleviation for villagers along with optimizing the social structure of their communities, which is obtained by equitable distribution of services and promoting sustainable livelihoods. Non-agricultural activity diversification in rural areas accelerates the process of sustainable development, not only economically but also culturally and socially. Since Mazandaran Province is popular tourist destinations in Iran, it has the capability to utilize food as a tourism axis in this province. The present study demonstrates that for the culinary tourism in the studied area, the three categories of marketing, services and planning should be attended. This will result to sustainable income, economic growth and sustainable employment, and ultimately to foster a sustainable economy. All indicators for the model of culinary tourism on sustainable rural economy of Mazandaran were confirmed. These findings show that the aspects of food tourism, sustainable income, economic growth and sustainable employment have been able to form a model for analyzing food tourism in a sustainable rural economy. In conclusion, the aspects of the model and the underling hypothesis were validated.


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