Economy

Introduction
By expanding markets and diversifying products from the desired local product, "One Village, One Product" strategy, taking advantage of the region's potential in the competitive market.  Utilizing the "One Village, One Product" brand, as a global product, demonstrates pride in local culture as well as an effective economic strategy, which is intended for the development of rural areas. The present study aims to investigate the strategy of "One Village, One Product” in the development of local economy seeks to answer the question that what are the characteristics of the initial level of the strategy in Nahrmian Shazand village? What is the status of the factors affecting the strategy of"One Village, One Product” in the studied rural area?
 
Methodology
The statistical population of the study includes 5550 villagers and local officials of Nahrmian Rural District in the Zalian District of Shazand County. By multi-stage random sampling with proportional assignment of 160 people as the sample size were examined. 23 experts and officials of Omid Entrepreneurship Fund Organization in the study area were selected by purposeful and available sampling method to assess the importance of each feature of the study strategy. The research tool was a questionnaire whose validity (face and content) was confirmed by Omid Organization experts, rural development experts and faculty members in the field of geography and rural planning Kharazmi University its reliability was based on Cronbach's alpha statistics. Findings were reviewed at two levels of villagers and experts.
 
Discussion and conclusion
According to the results, the successful implementation of the initial level of "One Village, One Product” community participation, creativity, competitiveness, poverty reduction, reducing the economic gap and selling goods are effective. According to the villagers, the components of creativity, competitiveness and reducing the economic gap are in a better situation. Furthermore, the existence of small industries and workshops with an average of 23%, the use of new methods in production with 22.95%, investment in agriculture and rural industries with 22%, variety of jobs In the village with 21.6% and individual and group business with 20.95% are among the drivers of strategy in the village. Also, the components of selling goods, reducing poverty and community participation are inadequate conditions and processing and packaging of products with an average of 13.53%, cooperation with the government with 14.33%, self-confidence with 15.47%, people's efforts to reduce poverty with 15.71%, product brand with 15.91 %, Integration of land and support funds with 16.14% and rural markets and bazaars with 16.96%, according to the villagers in the implementation of the strategy of a village, a product and economic development of the studied rural area has the lowest importance and priority.  Also, using the Mann-Whitney U test and experts' opinion, the study village is only in terms of women's participation, use of new methods in product production, income status of villagers, support funds, government purchases, product sales to nearby markets. The existence of diverse occupations and reverse migration is a relatively favorable situation.  According to experts and executive officials of the strategy in the study area, the components of product creativity, product impact in reducing economic gap and competitiveness of the product are more important. Moreover, small rural workshops with an average of 26.65%, creativity with 24%, product quality with 23.8% Income of 23.78%, self-confidence with 22.66%, individual and group business with 22%, small industries and workshops with 21.73% and collective participation of villagers with 21.09% are necessary and important factors to advance the strategy.  
Therefore, along with research in the initial stage of the strategy, it is important to pay attention to nurturing people with a creativity. In terms of rural participation, there is a need for change in order to provide a basis for local participation, especially of educated, creative and entrepreneurial youth in order to implement "One Village, One Product”.  It is the locals who decide what to choose as their specialty and enhance it with original ideas and creativity. In terms of competitiveness structure, according to quality indicators, investment in rural and agricultural industries, the competitive advantage of the desired product brand should be developed locally and globally. It is suggested that in the strategy of "One Village, One Product” along with the support of regional development and the establishment of local entrepreneurship need to pay attention to economic development and economic justification of the product combined with social participation and local risk-taking, responsibility and accountability of the local people. In this regard, noticing micro-credit funds to facilitate access to rural resources has an important role in empowering villagers.

 Introduction
Quantitative and qualitative improvement of the agricultural sector can increase production productivity, increase farmers' income and create a link between agricultural and non-agricultural poverty reduction programs. Solving or reducing problems and bottlenecks and managing challenges within this sector is necessary. The livestock industry is one of the main sectors of food production needed by humans. Among the various food items produced in the agricultural sector, protein items are essential. On the other hand, in addition to the production of protein foods, this industry plays a significant role in creating employment and providing new job opportunities through the completion of the food production and supply chain. It is impossible to fulfill this vital mission without identifying the strengths, weaknesses, opportunities, and threats of animal husbandry units and livestock breeders and formulating appropriate strategies to provide management solutions considering the limited resources in each region. The agricultural extension system is one of the main tools for developing the agricultural sector and empowering farmers. Educational and promotional programs are the primary means of realizing agricultural development goals and empowering livestock farmers. This research was carried out to follow the pattern of livestock farmers in livestock promotion training in the southern cities of Kerman.

 Methodology
The research method is descriptive, analytical, and based on quantitative and qualitative methods. The statistical population in this research included livestock breeders in the southern rural areas of Kerman Province, with approximately 250 units that had active livestock units in 2019. Cluster sampling was used to collect to avoid wasting time and saving financial resources. It should be noted that 100 animal husbandry units were selected from the sample farmers participating in training and promotion courses. After completing and collecting the questionnaires, statistical analysis was performed using the software Stata 12 software was used. Also, the generalized ordinal logit model was used to investigate the factors affecting the benefit of the farmers from educational and extension courses. When using the ordinal logit model, the coefficients are interpreted rather than directly interpreting the results. If the coefficient is positive, it means that the probability of being placed in one category increases while the probability of being placed in another category decreases. For this purpose, the interpretation of marginal effects should be used.
The ordinal logit model is based on a continuous latent variable, which is shown as follows:
yi*=βXi+εi                     -∞<yi*<∞           (1)
Suppose the variable yi is considered discrete and observable, representing different levels of livestock farmers' benefit. The relationship between the unobservable variable yi* and the observable variable yi is obtained from the ordinal logit model.
 
yi=1                        if          -∞< yi*<μ1    i=1,2,…,n
yi=2                        if          μ1< yi*<μ2    i=1,2,…,n
yi=3                        if          μ2< yi*<μ3    i=1,2,…,n
…..                             ….             …….                     ……
yi=n                       if          μt-1< yi*<∞    i=1,2,…,n            

Discussion and conclusion
According to the findings, several factors such as age, education level, satisfaction with sales and marketing strategies, attitude towards extension experts, primary occupation, and cost of animal feed significantly impact the advantages livestock breeders gain from attending educational and extension programs. Providing educational and promotional courses in different areas is a practical and effective method to enhance the knowledge and skills of villagers. These courses can greatly improve productivity and quality of life if they are conducted under favorable conditions and cater to participants' actual needs. This can also optimize the functioning of all agents within the extension education system. Therefore, the necessary arrangements should be considered for livestock farmers to access the facilities and inputs needed to apply and use promotional recommendations. Based on the information obtained in the present research, it can be concluded that due to the relatively high average age of livestock farmers in the south of Kerman province and considering the usefulness of participating in educational-promotional courses, regular holding of these courses with more emphasis on familiarity with veterinary procedures and livestock diseases, familiarity with food ingredients and animal nutrition management mainly, as well as familiarity with the marketing and sale of livestock products, livestock breeding, and the design of animal husbandry buildings and facilities to a lesser extent. The agenda of the deputy of the Livestock Production Improvement Organization should be placed in the south of Kerman Province. The effectiveness of educational and promotional programs and user satisfaction relies on the proper functioning of various components within the system. These include timely and accurate use of educational aids, relevant content that meets users' needs, and program planning that aligns with existing resources and user living conditions. In this regard, necessary arrangements should be made for access to the facilities and inputs needed for the livestock farmers of the south Kerman region to benefit from training and promotion courses.