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Soltani Z, Goodarzi M, Fayazi M R. Investigating and Analyzing the Factors Affecting The Development of Creative Tourism in Rural Areas (Case Study: Southern Mian Ab Village in Shushtar Township). serd 2024; 13 (2) : 3
URL: http://serd.khu.ac.ir/article-1-3982-en.html
URL: http://serd.khu.ac.ir/article-1-3982-en.html
1- Shahid Chamran University of Ahvaz , z.soltani@scu.ac.ir
2- Shahid Chamran University of Ahvaz
2- Shahid Chamran University of Ahvaz
Abstract: (2617 Views)
Objective: The Development of Creative Tourism in Rural Areas as one of the fundamental factors in sustainable development and economic growth of rural regions has gained considerable attention. This research investigates and analyzes the influential factors on the development of creative tourism in the rural district of Meyan Ab in the southern part of Shushtar County.
Methods: The research is applied in terms of purpose and descriptive and analytical in terms of nature and method.To this end, a questionnaire with various dimensions (infrastructure, education, local participation, innovation and initiative, information and communication technology, and culture and indigenous identity) was designed based on theoretical foundations. Subsequently, it was distributed among the residents of the rural district using stratified random sampling. Descriptive statistical methods in SPSS and EXCEL software were then employed to analyze the data. Furthermore, through one-sample t-test in SPSS and confirmatory factor analysis in LISREL software, the status of creative tourism development indicators in Meyan Ab was evaluated.
Results: According to the results obtained, the rural district of Meyan Ab, in terms of creative rural tourism development indicators, has an average score of 2.88, indicating a low level of development. Confirmatory factor analysis results demonstrated that in the infrastructure section, the presence of recreational facilities and hospitality facilities with a factor loading of 0.88 had the highest correlation and influence, indicating an 88% correlation. In the next level, in the local participation section, the level of cooperation and participation of rural people in environmental issues, with a factor loading of 0.87, was found. Finally, the existence of opportunities and continuous educational programs for the local community, with a factor loading of 0.86, ranked third in terms of impact.
Conclusions: Therefore, it can be concluded that focusing on and developing these three aspects are the top priorities for improving and developing creative rural tourism in the rural district of Meyan Ab in the southern part of Shushtar County. This can assist managers and planners in making decisions regarding the development of creative rural tourism in Meyan Ab.
Methods: The research is applied in terms of purpose and descriptive and analytical in terms of nature and method.To this end, a questionnaire with various dimensions (infrastructure, education, local participation, innovation and initiative, information and communication technology, and culture and indigenous identity) was designed based on theoretical foundations. Subsequently, it was distributed among the residents of the rural district using stratified random sampling. Descriptive statistical methods in SPSS and EXCEL software were then employed to analyze the data. Furthermore, through one-sample t-test in SPSS and confirmatory factor analysis in LISREL software, the status of creative tourism development indicators in Meyan Ab was evaluated.
Results: According to the results obtained, the rural district of Meyan Ab, in terms of creative rural tourism development indicators, has an average score of 2.88, indicating a low level of development. Confirmatory factor analysis results demonstrated that in the infrastructure section, the presence of recreational facilities and hospitality facilities with a factor loading of 0.88 had the highest correlation and influence, indicating an 88% correlation. In the next level, in the local participation section, the level of cooperation and participation of rural people in environmental issues, with a factor loading of 0.87, was found. Finally, the existence of opportunities and continuous educational programs for the local community, with a factor loading of 0.86, ranked third in terms of impact.
Conclusions: Therefore, it can be concluded that focusing on and developing these three aspects are the top priorities for improving and developing creative rural tourism in the rural district of Meyan Ab in the southern part of Shushtar County. This can assist managers and planners in making decisions regarding the development of creative rural tourism in Meyan Ab.
Article number: 3
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