دوره 12، شماره 24 - ( 10-1401 )
جلد 12 شماره 24 صفحات 177-154 |
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Rostamali R, Dehghanpouri H, Bagheri H. Transformations and Strategies of the Sports Tourism Industry During the Covid-19 Epidemic. JRSM 2022; 12 (24) :154-177
URL: http://jrsm.khu.ac.ir/article-1-3191-fa.html
URL: http://jrsm.khu.ac.ir/article-1-3191-fa.html
رستمعلی ریحانه، دهقان پوری حوریه، باقری هادی. تحولات و راهبردهای صنعت گردشگری ورزشی در دوران همه گیری کووید-19. پژوهش در مدیریت ورزشی و رفتار حرکتی. 1401; 12 (24) :154-177
1- دانشگاه صنعتی شاهرود
2- دانشگاه صنعتی شاهرود ،h.dehghanpouri@shahroodut.ac.ir
2- دانشگاه صنعتی شاهرود ،
چکیده: (3449 مشاهده)
هدف پژوهش حاضر شناسایی اثرات کووید-19 بر گردشگری ورزشی ایران و ارائه راهکارهای مناسب بود. پارادایم پژوهش تفسیری، ماهیت آن اکتشافی، رویکرد حاکم استقرایی، روش پژوهش کیفی، استراتژی پژوهش تحلیل مضمون و ابزار جمع آوری داده ها مطالعۀ کتابخانه ای هدفمند و مصاحبه های عمیق نیمه ساختاریافته بود. داده ها از دو گروه منابع انسانی آگاه و منابع متنی مرتبط با موضوع جمع آوری شد. نمونه گیری بر مبنای رسیدن به اشباع نظری و به روش هدفمند انجام گرفت (8 فرد مطلع و 17 مقاله). برای اطمینان از اعتمادپذیری، انتقال پذیری و تأییدپذیری سعی شد، تمام مراحل برای انجام پژوهش کیفی مورد توجه قرار گیرند. برای سنجش اتکاپذیری از روش هولستی استفاده شد که مورد تأیید قرار گرفت. جهت تحلیل داده ها از روش تحلیل مضمون استفاده شد. نتیجۀ تحلیل پیامدهای کووید-19 برای گردشگری ورزشی، 67 مضمون پایه، 13 مضمون سازمان دهنده و 3 مضمون فراگیر بود. همچنین، 52 مضمون پایه، 7 مضمون سازمان دهنده و 2 مضمون فراگیر به عنوان راهبردهای مقابله با این اثرات شناسایی شد. براساس یافته ها میتوان اظهار کرد که همگام با تغییرات ناشی از کووید- 19 لازم است صنعت گردشگری ورزشی، تغییراتی را در رویکرد و عملیات خود داشته باشد. این پژوهش استراتژی هایی را به منظور ایجاد این تغییرات پیشنهاد می دهد که به رونق دوبارۀ گردشگری ورزشی خواهد انجامید.
نوع مطالعه: پژوهشي |
موضوع مقاله:
مدیریت ورزشی
دریافت: 1400/9/16 | پذیرش: 1401/2/20 | انتشار الکترونیک پیش از انتشار نهایی: 1401/2/20 | انتشار: 1401/10/10
دریافت: 1400/9/16 | پذیرش: 1401/2/20 | انتشار الکترونیک پیش از انتشار نهایی: 1401/2/20 | انتشار: 1401/10/10
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