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Recognizing the benefits and advantages of tourism development has created a kind of competition to attract these benefits among cities. To achieve these benefits, urban policymakers have focused on new tools in their planning strategies and taken steps to use new concepts such as branding goals. Such conditions have made the position of destination branding as an influential factor in the development of urban tourism important and vital. Urban branding is a powerful tool in the hands of governments to attract visitors and investors and thus economic growth and prosperity. Of course, it should be noted that establishing an urban brand strategy is not an easy task. The most important problem in relation to tourism and urban branding is the tourism infrastructure and socio-cultural identity of today's cities, which affects tourism destinations. The purpose of this study is to develop the brand of Zanjan city with a focus on tourism destinations. In this regard, using a set of quantitative and qualitative tools and questionnaire and interview tools, an attempt was made to introduce a city brand appropriate to the identity and tradition of Zanjan. Based on this, the urban brand "Zanjan, the pristine city of culture and religion" was selected as the tourism brand of this city, and finally suggestions and policies were presented to promote tourism in Zanjan. The results and achievements of this research lead to providing a sustainable model for the establishment, promotion and protection of the tourism brand of Zanjan city and middle scale cities.
 

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The country of Iran, with its geopolitical foundations, which is influenced by its geography, has always been the focus of the countries of the world, especially the world powers, throughout history. The use of this capacity and conditions for the economic prosperity of the country depended on the ability of the statesmen and the type and structure of the government systems in formulating foreign policy, and how effective they were in changing the social environment and the way of economic livelihood of the people. In a fundamental and theoretical way, this thesis has analyzed the formulation and presentation of the national strategy of the Islamic Republic of Iran based on its geopolitical characteristics.
The results of this research show that the spirit that governs it according to the structure it entails (statehood), is economic regardless of geographical and geopolitical infrastructure, and this field of foreign policy has not only failed to achieve success, but is also passive. And it has become introspective and stopped from being effective and dynamic. While looking at Iran's geopolitical and geographical foundations, we find that its geopolitical position does not have a global effect and is not below the regional level.

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