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Mohammad Ismaeili Aval, Mohammad Reza Mahboobi, Ismail Shahbazi, Ismail Karami Dehkordi,
Volume 2, Issue 2 (9-2015)
Volume 2, Issue 2 (9-2015)
Abstract
Background and Aim: This study aimed to identify and Analyzing the structural and outward features and expected activities of a service-extension agricultural website, based on the views of experts in the field of agriculture and related sciences and webmasters and blogs in Iran.
Method: The methodological approach was a descriptive and survey study. The statistical population of the study consisted experts in the field of agriculture and related sciences and webmasters and blogs in this area, that 310 of them were selected by stratified random sampling method. Information was gathered through a questionnaire and its face validity was confirmed by expert viewes. Its reliability was confirmed by Cronbach's alpha coefficient (α= 0/88). Data were analyzed using SPSS software.
Results: The factor analysis results showed that views of experts in the field of structural features and outward of a service-extension website led to extraction six factors including user-friendly and interactive, availability and transparency of content, the ability to change according to the needs of the audience, update and authenticity of the content, unique content and comprehensiveness of content. Views of experts in the field of expected activities of a service-extension website led to extraction six factors including Banking facilities and interactive services, providing comprehensive and professional services (content and services), the online marketing and the introduction of rural farmers and provide extension services and information, social networking and provide successful models and dealing with farmers.
Conclusion: Use of ICT is one of the effective phenomena in the implementation of roles and extension services which has been led to the emergence of virtual extension. The application of this technology in agricultural extension in addition can meet the increasing demands of stakeholders and has created potentials and new opportunities for enhancing the capacities of outreaches and provide development of agricultural extension in new space
Hassan Rastegarpour, Faezeh Movahedi, Zeynab Barkhordari,
Volume 2, Issue 4 (3-2016)
Volume 2, Issue 4 (3-2016)
Abstract
Background and Aim: Generally, where learning and teaching concerns, instructional technology’s presence had been certain. Instructional technology by having the standards and components of a profession needs ethics. Therefore, as a professional, an instructional technologist has to yield to ethical criteria, knowledge, standards, and appreciate ethical responsibilities in order to succeed. To recognize the ethical responsibilities in any profession, its stakeholders should be identified first.
Method: This research thoroughly analyzes and goes over the main points of definitions of instructional technology, and explains the educational technology as a profession. The existence of the term “ethics” in the definition of the field, and studying instructional technology as a profession is an entrance into a professional discipline and articulating its code of ethics.
Result: Findings reveals that in Instructional Design Technology discipline, the change in the definition, modifys the functions and responsibilities of professionals in the field. Hence, the field encompasses five separate activities, yet these interaction closely with one another. These activities are: application, development, management, design, and evaluation. Technologists may be involved in one or more of the aforementioned activities, but what is of most value is the ethics in all of them.
Conclusion: It may be concluded that Instructional Technology enjoys professional ethics. So, it should be categorized as a profession withholding rights and ethical responsibility. Stakeholders in this field have dual responsibilities, due to its inherent nature of face-to-face and virtual learning activities.
Parichehr Agha Seyyedjavadi, Mehdi Alipour-Hafezi,
Volume 3, Issue 1 (6-2016)
Volume 3, Issue 1 (6-2016)
Abstract
Background and Aim: Easing the probability of violation of intellectual property rights and unauthorized access of digital resources is one of the most important consequences of information and communication technologies like Internet. The purpose of this research is to identify the state of Using Digital Right Management technology in IRANDOC ETD system.
Method: This research is an applied research and has done by case study research method. Data collection tool that is used in this research is a checklist that primarily prepared by NSA INFOSEC IAM.
Results: Findings of the research represented in three sections. Section one is related to needed information for security assessment of electronic theses and dissertation (ETD) system in IRANDOC. Data was collected by structured interview and observation. Section two covered data that collected by OICM matrix. In fact information categories in organization flowchart and value of each one in organization goals were identified. Section three is related to identify the threats and their effects that organization encountered with.
Conclusion: Results of the research demonstrate that, as a matter of security infrastructures, IRANDOC is located in an unfavorable condition. Consequently factors such as unauthorized access, forms of management, lack of prosecution and so on threaten their services. Therefore they eagerly need using techniques such as DRM for collecting, managing, maintenance and dissemination
Gholamreza Heidari, Zahed Bigdeli, Babak Mokhtari, Rohollah Khademi,
Volume 4, Issue 2 (9-2017)
Volume 4, Issue 2 (9-2017)
Abstract
Background and purpose: Business Information is among the important sources for companies, especially for those located in Science and Technology Park which intend to launch a technological business and enter the market. To this end, different aspects of business information behavior of the companies need to be investigated. The aim of this article is to study business information behavior of companies based in Khuzestan Science & Technology Park.
Methodology: This qualitative study was conducted based on grounded theory. Companies affiliated with Khouzestan Science and Technology Park formed our research population. The data was collected through semi-structured interviews with 14 companies.
Finding: The results show that the aims of business information seeking include: organizational goal completion and task fulfillment, updatedness, efficiency, competitiveness and preparation for difficult situations and problem solving. Furthermore, business information need includes knowledge of market, national and international policies, laws, financial information, information about products, information about management, as well as information management. Sources of business information were mass media, science and technology park, internet, educational courses, informal communication, and library and financial consultants. However, barriers to business information seeking included lack of information seeking and information literacy skills, problems about information, technical infrastructure, personal factors, cultural, political and ethical problems, problems in receiving information from the science & technology park and organizational problems.
Conclusion: Companies based in science and technology parks are well-aware of the importance of business information. Moreover, their business information needs are in line with other researches. By identifying the relevant sources and obstacles, this paper can help to provide appropriate information services to these companies.
Mansoreh Hoseinishoar, Alireza Esfandyari Moghadam, Atefeh Zarei, Mohammad Hassanzadeh,
Volume 4, Issue 3 (12-2017)
Volume 4, Issue 3 (12-2017)
Abstract
Background and Aim: This research was performed to investigate factors affecting the adoption of Web 2.0 technologies in E-Government from the perspective of the Hamadan province's citizens who refer to the offices of E-government using a descriptive survey.
Methods: this survey is applied using descriptive-analytic approach. To collect the required research data, a researcher-made questionnaire was used. This questionnaire includes 24 questions in 7 dimensions (Economic, Individual, Technological, Cultural, Organizational, Motivational and Social Factors) and 5 questions related to demographic information. The statistical population of the survey includes citizens who apply for public and private sector services to E-government counter offices. A sample using stratified random sampling with proportional allocation was determined 518 people. Data analysis was performed using the SPSS-24 and Amos-24 software.
Results: The results from this research showed a significant relationship between all the 6 factors of economic, individual, technological, cultural, organizational and motivational factors in the Web 2.0 technologies acceptance to implement E-government in the Hamadan. Nonetheless, no relationship was found between results from the social factors and Web 2.0 technologies acceptance.
Conclusion: Based on the results, in order to invest in the implementation of E-government based on Web 2.0 technologies focus should be on the field of economic, individual, technological, cultural, organizational and motivational factors. Because each of these factors has subcomponent that provide the context for development of these factors will indirectly affect the other factors.
Mahnaz Ghanbarzade, Mohammad Hasanzadeh, Seyed Ali Aliakbar Famil Rohani, Atefe Zarei,
Volume 5, Issue 2 (9-2018)
Volume 5, Issue 2 (9-2018)
Abstract
Abstract
The purpose of this study was to explain the impact of information and communication technology on the use of information among the elite Brilliant talents of the Young and Elite Research Club of Islamic Azad University.
Methodology, In this research, qualitative methodology has been used with an interpretive approach and using grounded theory. In the process of constructing the ground theory, there are three stages of data encoding: open coding, axial encoding, and selective coding. Encoding is an analytical process in which data is segmented, conceptualized, and integrated, so that they can formulate the final theory. In the process of coding, the unit is the concept of analysis. The data collection was conducted through a semi-structured interview with pre-designed questions. Questions were asked about the respondent's response when asked to answer the questions when needed. The research community is the elite and talented talents of the Young and Elite Research Club of Islamic Azad University. A targeted sampling was used to select the research sample. The sample size was determined during the work. The research sample was 22 elite and talented members of the young and elite scholars club of Islamic Azad University, which according to the characteristics of the subjects under study, through the representative of the club to provide access to these people.
Findings, the elite, are searching for a lot of information, cultivating their curious minds, so that they do not ignore any information, and, with the choice of information, seek, in their entirety, their puzzle pieces. On the other hand, they collect information based on the most relevant, newest, or based on the importance and credibility of the information using mental ability and visual memory. On the other hand, in different stages of the process of using information, they use the capabilities and the most important features of information and communication technology tools for storing, processing, accessing information, and so on.
Conclusion, In the process of information retrieval, there is an innovative touchdown. The largest eclectic wizard for using online information technology tools is the security and space for storing, generating, transferring and sharing information.
Keywords, Use of Information, Information and Communication Technology, Elite, Innovation
e Factors Affecting the Unplanned Behavior of Users to Use Academic Libraries Resources and Services
Hadi Harati, Fatemeh Nooshinfard, Alireza Isfandyari-Moghaddam, Fahimeh Babalhavaeji, Nadjla Hariri,
Volume 5, Issue 2 (9-2018)
Volume 5, Issue 2 (9-2018)
Abstract
Background and Aim: The present study aimed at investigating the factors affecting the unplanned behavior of users to use academic library resources and services.
Methods: The present study is considered as being an applied one in terms of purpose ,and it has has been conducted using descriptive-survey method. Research population consist of the students of central libraries at Ferdowsi University of Mashhad, Shahid Chamran universty of Ahwaz, universities of Tabriz and Shiraz, as well as the Tehran Univrsity. Having determined the validity and reliability of the questionnaire, 700 questionnaires were distributed among the participants and 654 questionnaires have been analyzed applying stratified random sampling method based on the population size. Path analysis and LISREL software have been used in order for data analysis to be carried out.
Results: The results shows that the environmental factors and also the ones associated with technology affect the students’ unplanned behavior as far as using resources and services of university libraries through the situational factor of time are concerned. In addition, the data resources and services have no direct or indirect influence on the incidence of these behaviors.
Conclusion: Libraries should pay a special attention to the factors affecting the clients’ unplanned behavior, especially the ones whose impact has been proven including "environmental factors", "factors associated with technology", and the "accessible time ". This way, it will be possible for the libraries to have an optimized and efficient use of their resources and services. The result of paying attention to these factors will be the greater use of library resources and services, attracted audiences, and an increased level of awareness and information of users.
Dr Rouhollah Tavallaei, Dr Navid Nezafati, Mr Mohammad Milad Ahmadi,
Volume 6, Issue 1 (4-2019)
Volume 6, Issue 1 (4-2019)
Abstract
Background and Aim: Today, knowledge is essential to the survival and success of any organization. Given that they are the people who create, share and use knowledge, an organization cannot effectively use knowledge unless its employees are willing to share their knowledge and attract knowledge of others. On the other hand, Gamification involves combining the usual mechanisms in the games with the work space, in order to make things more appealing and to direct human behavior towards the goals of the system. Gamification is actually the use of game components on issues other than the game and emphasizes the use of entertainment and pleasure in the work. In this research, it has been tried to study and recognize the Gamification, its dimensions, mechanisms, dynamics, and models, using Grounded Theory method; and the following, we try to find a way to understand the role of the Gamification and apply it to the sharing and dissemination of knowledge.
Methods: Grounded Theory is an inductive method of theoretical discovery that allows the researcher to develop a report on the general characteristics of the subject; While simultaneously consolidating the basis of this report in empirical data observation. Using purposeful sampling, research data were collected using interviewing tools and analyzed through data analysis and coding principles.
Results: In this research, after formulating the stages of Grounded Theory and types of data encoding, in the end, a theory with visual modeling is presented and evaluated.
Conclusion: The dimensions of the proposed framework include the “organizational context”, “game-related dimensions”, and “other indicators that affect the Knowledge Sharing- Gamification”. Each of these dimensions includes lower-level components that are described in the model's description. For example, “organizational context” includes incomes, costs, platform, and so on, and “game-related dimensions” include the mechanisms, dynamics and aesthetics of the game
Hosein Khaleghi, Dr Mohamad Lagzian, Dr Shas-O-Din Nazemi, Dr Gholamreza Malekzadeh,
Volume 6, Issue 2 (8-2019)
Volume 6, Issue 2 (8-2019)
Abstract
Background and Aim: Fast pace of progress in technology with its transformations has become an elephant in darkness that different people have different perceptions toward that. Since people in organizations behave according to their own perception of reality, exploring and describing perception and interpreting power of technology could be influential in interpersonal communications made among employees. The target of present study is to deeply describe experiences and diverse perceptions of faculty members of a university from power of technology in interpersonal communications in a way to familiarize managers and employees with new and variant attitudes toward technology and its dominance.
Methods: The research approach is qualitative in this research and is based on phenomenography approach to achieve deep understanding of collective consciousness among those being studied. Participants are thirteen members of faculty selected through maximum variation sampling to achieve theoretical saturation. Six category of descriptions were obtained at individual, organizational, and social levels through analysis of semi-structured interviews.
Results: At the individual level, two perception methods, including the concept based on individual isolation (little emotional relations, distrust) and hypocritical behaviors (variant behaviors and self-monitoring), are formed; and at the organizational level, social networks, monitoring communications (senior authority, dominance of control in organizational relationships), and weakening the role of human are formed; and at the social level, a category consisting the culture of ostentatious behaviors is formed. In continuation, the obtained category of descriptions cleared the outcome space a bigger structure to relate different methods of experiencing phenomenon and to provide a better multidimensional image of various concepts of individuals being studied.
Conclusion: Findings can be a great help in better understanding of collective consciousness toward technology power in a particular group of people and also better preparing organization to face it.
Saiede Khalilian, Ahmad Shabani,
Volume 6, Issue 4 (3-2020)
Volume 6, Issue 4 (3-2020)
Abstract
Background and Aim: Information seeking behavior arises when one feels a void in his/her knowledge which inspires one to acquire new information. The central point in explaining behavior is the fact that many features influence its occurrence, and emotions are considered to be a major element involved in human information behavior. Also, Information seeking is a positive and negative emotional experience. The aim was to survey the role of emotions in information behavior.
Method: Library research method was applied to study theoretical foundations and conceptual relationships of emotions in relation to information needs and related concepts.
Results: By conceptual studies of the models process of information retrieval behavior of Kuhlthau and Nahl, it was found that emotional factors are very important in information retrieval and information-seeking behavior, which is influenced by negative (uncertainty, fear, anger) and positive emotions (happy, confident, satisfied). Negative emotions increase at the beginning and over time and in the process of searching for information, decreases, while positive emotions intensifies. Also, these results indicate that positive emotions may help individuals acquire information to resolve an existing problem, whereas negative emotions may aid individuals acquire information when there is no apparent problem.
Conclusion: In order to solve information need and to attain appropriate desirable feedback, it is necessary that emotions be well identified and understood by both the user and the information systems, so they could be better controlled.
Dr Vajollah Ghorbanizadeh, Mr Aghil Ghorbani Paji,
Volume 7, Issue 2 (12-2020)
Volume 7, Issue 2 (12-2020)
Abstract
Purpose: Application of Information Technology (IT) in organizations, is influenced by a myriad of factors within the context of individuals, organizations, and the environment. These factors might facilitate or hinder the correct use of information technology in the organizations. The main reason for organizations using information technology is to increase the organizational productivity. So, recognizing factors contributing to the application of IT can be vital for any organizations.
Methodology: Method applied was Meta-analysis which was computed by Comprehensive Meta Analysis (CMA2) software. Findings of the previous research conducted in the IT application in Iran were scrutinized with the aim of evaluating comparing the magnitude of each factor.
Findings: Findings recognized 27 factors from 65 studies. Among the 27 effective factors in the IT application: IT skills, organizational structure, organizational culture, motivation and organizational environment had the highest effect. Gender, education, and age had the lowest effects. In order to simplify the findings, factors were classified in three groups: individual factors, organizational factors and environmental factors of which organizational factors had the highest effect size with a score of 0.617 and individual factors had the lowest effect size with a score of 0.493.
Conclusion: Iranian organizations incorporating information technology must pay added attention to the dimensions of staff skills, organizational structure and employee motivation.
Ph.d Candidate Sarvenaz Hoseinrazavi, Dr Zohre Davoudpour, Dr Manouchehr Tabibian, Dr Maryam Moeinifar,
Volume 8, Issue 1 (5-2021)
Volume 8, Issue 1 (5-2021)
Abstract
Purpose: Technology has influenced cities to undertake fundamental functional changes and be recognized as a new appearance in the 21st century. These deviations have created a dual living space and citizens with varied behaviors. In other words, the hybrid urban space had shaped the citizen dichotomy with dual real-virtual function. This study is focused on the spatial-functional duality of citizens in Tehran through the virtual and the real world.
Method: Method was qualitative applied research in nature and purpose. Data collection was completed via simple random questionnaire and field documentation. Population was all residents of Tehran and sample consist of 559 people determined by Cohen's formula from 22 regions. Validity of the instrument was measured through 35 questionnaire and reliability was based on Cronbach's alpha.
Findings: There is a significant correlation between research variables. The relation of social interactions and the urban body takes precedence over technology. Consequently, this is an emphasis on citizen interaction with the city in the age of technology. In other words, technology plays the role of interface and communication facilitator.
Discussion and Conclusion: Result display that by the interaction of three main elements: city (physical context/body), citizen and technology - the phenomenon of dichotomous citizen and hybrid space in Tehran is increasing
Hamidreza Rostami, Shaban Elahi, Ali Moeini, Alireza Hassanzadeh,
Volume 8, Issue 4 (2-2022)
Volume 8, Issue 4 (2-2022)
Abstract
Background: Semantic technologies (STs) have made machine reasoning possible by providing intelligent data management methods. This capability has created new forms of interaction between humans and STs, which is called "semantic interaction." The increasing spread of this form of interaction in daily life reveals the need to identify the factors affecting it and introduce the requirements of a synergistic interaction, which in this study is interpreted as a model of symbiosis.
Purpose: The main purpose of this study is to investigate what, why, and how human-ST symbiosis occurs in the form of a symbiosis model. Providing such a model could be valuable in developing active strategies in the face of intelligent technologies.
Methodology: The study introduces actor-networks of human symbiosis based on the actor-network methodology. Data was collected through in-depth interviews with eight managers, experts, and users in the Computer Research Centers of Islamic Sciences (CRCIS) and examined using the actor network method. All phases of data collection, implementations, coding and analysis were done under NVivo software.
Findings: In the human-ST symbiosis, beside human eleven other actors: Semantic products, context, infrastructure, data, knowledge, social media, Web, scientific centers, organization, AI and ontology are identified. Their interaction establishes seven dynamic actors-networks of symbiosis: Product design and development, use, leadership and management, data, knowledge management, training and contextual conditions.
Conclusion: Semantic products alongside human beings are independent, autonomous, and self-aware actors who are able to go beyond mere mediation of change and govern social change in the Human-ST symbiosis. In such circumstances, man, as the creator and maintainer of the semantic product, in addition to strengthening the technical capabilities in the creation of the product, must entrust to the product the things that the product is able to do.
Purpose: The main purpose of this study is to investigate what, why, and how human-ST symbiosis occurs in the form of a symbiosis model. Providing such a model could be valuable in developing active strategies in the face of intelligent technologies.
Methodology: The study introduces actor-networks of human symbiosis based on the actor-network methodology. Data was collected through in-depth interviews with eight managers, experts, and users in the Computer Research Centers of Islamic Sciences (CRCIS) and examined using the actor network method. All phases of data collection, implementations, coding and analysis were done under NVivo software.
Findings: In the human-ST symbiosis, beside human eleven other actors: Semantic products, context, infrastructure, data, knowledge, social media, Web, scientific centers, organization, AI and ontology are identified. Their interaction establishes seven dynamic actors-networks of symbiosis: Product design and development, use, leadership and management, data, knowledge management, training and contextual conditions.
Conclusion: Semantic products alongside human beings are independent, autonomous, and self-aware actors who are able to go beyond mere mediation of change and govern social change in the Human-ST symbiosis. In such circumstances, man, as the creator and maintainer of the semantic product, in addition to strengthening the technical capabilities in the creation of the product, must entrust to the product the things that the product is able to do.
Dr. Ali Naimi-Sadigh, Dr. Mohammad Rabiei, Dr. Alireza Seghatoleslami,
Volume 9, Issue 2 (9-2022)
Volume 9, Issue 2 (9-2022)
Abstract
Objectives: The National Conference of Information Technology Managers is conceivably the most significant of its nature in the country. Chief competitive advantage to comparable ones is its observant of products in IT as an alternative to papers. The purpose is a comprehensive design for the scientific evaluation of information technology products.
Method: For the evaluation plan of the premium information technology award (FAB), three main scientific-technological, managerial-economical and cultural-social axes were studied. At the end, the criteria and sub-criteria were interviewed using the experts' focus group method. Initially, the information technology products were classified according to their nature. Then, the importance of criteria and sub-criteria were determined for all their features. Finally, evaluation of the products was done based on their identified importance.
Findings: The products are divided into 9 groups according to the type of customer and the product usage. Each of these 9 groups will have unique features and different sub-criteria. They receive their total weight by points given via expert judges that will be their score compared to the other products, and therefore could rank the products.
Conclusion: After receiving the products, in the first stage, they are evaluated in the internal scientific evaluation committee of the conference. In the next stage, the products receiving the highest points are for the evaluation of the presence of internal and external judges.
Masoud Samadzadeh, Hassan Givarian, Mohammadreza Rabiee Mondjin, Gholamreza Hashemzadeh Khorasgani,
Volume 9, Issue 3 (10-2022)
Volume 9, Issue 3 (10-2022)
Abstract
Purpose: This research has been done to investigate relationships in information technology outsourcing in strategic policy with an interactive approach at Islamic Azad University.
Methodology: The present research is in terms of the library-field environment, in terms of practical purpose, in terms of the time of cross-sectional data collection, in terms of the descriptive-survey research implementation method, and is correlational and causal. The statistical community of the research in the qualitative part includes 16 professors, managers, and senior experts in the field of information technology as well as professors, managers, and senior experts in the field of investment and development of Islamic Azad University and the quantitative part it includes all employees, managers and senior experts in the field of information technology and The Vice President of Development and Investment of the Islamic Azad University of Tehran was 260 people, which was calculated based on the Cochran formula, the sample size was 155 people. A simple random method was used to select the samples. Structured interview tools and a researcher-made questionnaire were used to collect data. The reliability of the questionnaire was calculated based on Cronbach's alpha coefficient of 0.733.
Findings: The research findings showed that There is a positive and meaningful relationship between IT system performance, system support services, information technology, information technology application gap, strategic importance, organization and project characteristics, and supplier and project characteristics.
Conclusion: According to the results of this study, it can be said that IT outsourcing can increase organizational effectiveness, provide better services and reduce costs.
Methodology: The present research is in terms of the library-field environment, in terms of practical purpose, in terms of the time of cross-sectional data collection, in terms of the descriptive-survey research implementation method, and is correlational and causal. The statistical community of the research in the qualitative part includes 16 professors, managers, and senior experts in the field of information technology as well as professors, managers, and senior experts in the field of investment and development of Islamic Azad University and the quantitative part it includes all employees, managers and senior experts in the field of information technology and The Vice President of Development and Investment of the Islamic Azad University of Tehran was 260 people, which was calculated based on the Cochran formula, the sample size was 155 people. A simple random method was used to select the samples. Structured interview tools and a researcher-made questionnaire were used to collect data. The reliability of the questionnaire was calculated based on Cronbach's alpha coefficient of 0.733.
Findings: The research findings showed that There is a positive and meaningful relationship between IT system performance, system support services, information technology, information technology application gap, strategic importance, organization and project characteristics, and supplier and project characteristics.
Conclusion: According to the results of this study, it can be said that IT outsourcing can increase organizational effectiveness, provide better services and reduce costs.
Dr Zivar Sabaghinejad, Mr Reza Poorsavari, Dr Amin Koraei,
Volume 9, Issue 4 (1-2023)
Volume 9, Issue 4 (1-2023)
Abstract
Introduction: The present study was conducted by explaining the internal norm of Davis's technology acceptance model in online health information search among Iranian students to provide a local model.
Methods: The current research is descriptive and was carried out using a survey method. The research community is the students of Ahvaz Jundishapur University of Medical Sciences at all levels of study. A sample of 358 people voluntarily participated in the research by stratified random sampling. The research tool was a researcher-made questionnaire with 20 questions, which after validation, Cronbach's alpha was 0/933 Obtained. The findings were analyzed with SPSS and AMOS software and using descriptive statistical tests, exploratory factor analysis, and other related tests.
Results: The findings of the exploratory factor analysis led to a four-factor model regarding students' online search for health information. The first factor: is the user's intention to search for health information online, the second factor: is the usefulness of using the Internet to receive health information, the third factor: is the ease of using the Internet to receive health information, and the fourth factor is the user's attitude towards the online search for health information. These four factors explain 66.983% of the changes related to the online search of health information among students.
Conclusion: The findings of the research indicate the approval of the Davis technology acceptance model for use in research in the field of health information among Iranian students. Therefore, it can be used in other research in this field among students with the assurance of confirming the internal norm.
Methods: The current research is descriptive and was carried out using a survey method. The research community is the students of Ahvaz Jundishapur University of Medical Sciences at all levels of study. A sample of 358 people voluntarily participated in the research by stratified random sampling. The research tool was a researcher-made questionnaire with 20 questions, which after validation, Cronbach's alpha was 0/933 Obtained. The findings were analyzed with SPSS and AMOS software and using descriptive statistical tests, exploratory factor analysis, and other related tests.
Results: The findings of the exploratory factor analysis led to a four-factor model regarding students' online search for health information. The first factor: is the user's intention to search for health information online, the second factor: is the usefulness of using the Internet to receive health information, the third factor: is the ease of using the Internet to receive health information, and the fourth factor is the user's attitude towards the online search for health information. These four factors explain 66.983% of the changes related to the online search of health information among students.
Conclusion: The findings of the research indicate the approval of the Davis technology acceptance model for use in research in the field of health information among Iranian students. Therefore, it can be used in other research in this field among students with the assurance of confirming the internal norm.
Dr. Amir Hossein Seddighi,
Volume 9, Issue 4 (1-2023)
Volume 9, Issue 4 (1-2023)
Abstract
Purpose: As mission-oriented organizations, research institutes have the task of answering community questions in specialized areas, and should therefore be able to effectively present their outputs to their target users. Achieving such a goal requires the proper use of information architecture principles to properly organize the information platform in which the research institutes interact with their audiences. Therefore, reviewing and evaluating the information architecture of Research Institutes’ websites as their main communication platform with their users is of particular importance. The purpose of this study is to evaluate the Iranian Research Institute for Information Science and Technology’s website based on information architecture.
Methodology: The research method is based on content analysis and case evaluation and is done using direct observations and checklists in March 2022. In this regard, first the components of the information environment, ie the context, content, and user of the website are identified. Then, we check the information architecture subsystems of the website using checklists based on the components of the information environment. The organization system checklist contains 14 main questions, the labeling system checklist contains 32 main questions, the navigation system checklist contains 20 main questions, and finally, the search system checklist contains 41 main questions. The checklists were prepared using the library research method and approved by an expert panel. Excel software is used to collect and analyze data.
Findings: Users of the Iranian Research Institute for Information Science and Technology’s website can be categorized into four groups: researchers and students, science and technology policymakers, librarians and informants, and educational and research institutions. The main content of this website includes reports, books, articles, research projects, information systems, scientific events, training courses, laboratories, and collaborative services. The context of the website is based on service development and delivery in the areas of knowledge management, scientific and technological information management, dissemination of information science and technology, supporting science and technology policymakers, Publicizing the use of information technology, cooperating with universities and research institutes, and supporting research in the field of information science and technology. The results of the checklists indicate the score of this website for the organization system, the labeling system, the navigation system, and the search system as 67.6%, 68.4%, 65.4%, and 34.8%, respectively.
Conclusion: The status of the Iranian Research Institute for Information Science and Technology’s website is assessed as good in terms of the organization system, the labeling system, and the navigation system, and poor in terms of the search system. The use of an audience-oriented organization plan in the website organization system, the use of index labels in the form of unique entities in the website labeling system, and the use of a main navigation bar with an integrated and similar design in the website navigation system are among the strengths of the website information architecture design. On the other hand, according to the research findings, to improve the search system, it is necessary to pay attention to features such as “correcting spelling errors in the input query”, “highlighting the input query in the retrieved results”, “adding logical operators to the search system”, “searching metadata”, “sorting results in alphabetical and chronological order”, and “adding search filters such as subject and year”.
Methodology: The research method is based on content analysis and case evaluation and is done using direct observations and checklists in March 2022. In this regard, first the components of the information environment, ie the context, content, and user of the website are identified. Then, we check the information architecture subsystems of the website using checklists based on the components of the information environment. The organization system checklist contains 14 main questions, the labeling system checklist contains 32 main questions, the navigation system checklist contains 20 main questions, and finally, the search system checklist contains 41 main questions. The checklists were prepared using the library research method and approved by an expert panel. Excel software is used to collect and analyze data.
Findings: Users of the Iranian Research Institute for Information Science and Technology’s website can be categorized into four groups: researchers and students, science and technology policymakers, librarians and informants, and educational and research institutions. The main content of this website includes reports, books, articles, research projects, information systems, scientific events, training courses, laboratories, and collaborative services. The context of the website is based on service development and delivery in the areas of knowledge management, scientific and technological information management, dissemination of information science and technology, supporting science and technology policymakers, Publicizing the use of information technology, cooperating with universities and research institutes, and supporting research in the field of information science and technology. The results of the checklists indicate the score of this website for the organization system, the labeling system, the navigation system, and the search system as 67.6%, 68.4%, 65.4%, and 34.8%, respectively.
Conclusion: The status of the Iranian Research Institute for Information Science and Technology’s website is assessed as good in terms of the organization system, the labeling system, and the navigation system, and poor in terms of the search system. The use of an audience-oriented organization plan in the website organization system, the use of index labels in the form of unique entities in the website labeling system, and the use of a main navigation bar with an integrated and similar design in the website navigation system are among the strengths of the website information architecture design. On the other hand, according to the research findings, to improve the search system, it is necessary to pay attention to features such as “correcting spelling errors in the input query”, “highlighting the input query in the retrieved results”, “adding logical operators to the search system”, “searching metadata”, “sorting results in alphabetical and chronological order”, and “adding search filters such as subject and year”.
Samira Daniali, Nosrat Riahinia, Hamzehali Nourmohammadi, Ali Azimi, Omid Safarzadeh,
Volume 10, Issue 2 (9-2023)
Volume 10, Issue 2 (9-2023)
Abstract
purpose: Future research is about identifying, devising, presenting, testing and evaluating possible and probable futures in order to choose the preferred futures based on the values of the society and help to build the most desirable future. The production of science and technology is the most important factor in maintaining the survival, independence and progress of the country and a serious tool for competition in different world arenas. Based on this, the aim of the current research is to identify the factors affecting the growth of scientific products in the field of nuclear science and technology.
Methodology: The method of conducting this research is mixed and exploratory. In the first step, in order to extract the effective factors on the growth of scientific productions in the field of nuclear science and technology, research literature was studied in various sources such as domestic and foreign articles, internet sites, notes, newspapers, etc. And in the next step, interviews were conducted with subject experts to design the questionnaire. The mentioned questionnaire was given to three professors for the pre-examination and was edited based on their suggestions. Finally, after re-studying the theoretical foundations of related researches and applying the opinions of the professors, the questionnaire was edited and sent to the Delphi panel for answering. The statistical population of the present research in the Delphi panel is 13 subject experts in the field of nuclear sciences. To identify and select the statistical sample, the snowball sampling method was used.
Findings: Finally, the results showed that 32 main factors affect the growth of scientific productions in the field of nuclear science and technology. These factors were placed in 5 general categories. Among these 32 factors, 8 factors are related to experimental factors, 7 factors are related to managerial factors, 7 factors are related to cultural and social factors, 6 factors are related to political factors and finally 4 factors are related to financial factors. The Delphi process was completed in three rounds. Every factor that scored above 3 in the third round of Delphi was selected and ranked as an influential factor in its group. Finally, 23 factors managed to score above 3. Of the 23 factors that managed to get a score above 3, 8 factors are related to education, 6 factors are related to social and cultural factors, 4 factors are related to managerial factors, 3 factors are related to political factors, and 2 factors are related to financial factors. All factors related to education managed to get a score above 3, which shows the high impact of education on the growth of scientific productions in the field of nuclear science and technology in the future. The educational factors affecting the future growth of scientific productions in the field of nuclear science and technology are respectively: Increasing the training of laboratory skills (with 4.84 points), increasing the connection between education and research centers with the nuclear industry (with 4.1 points), paying attention to innovation and scientific discoveries in the country (with 3.85 points), strengthening the cycle of science and technology (with 3.75 points), designing specialized training courses (with 3.6 points), increasing scientific cooperation with prominent domestic and foreign scientists in this field (with 3.56 points), improving and improving the performance of the higher education system (with 3.31 points), more access to information sources of other countries in the field Nuclear Science (with 3.2 points)
Conclusion: The results of the future study of factors affecting the growth of nuclear science and technology products showed that education is the most influential factor in the upward growth process of products in this field. Therefore, it is necessary to make necessary policies in the country's education sector to achieve this goal. In general, since future studies provide a structured opportunity to look into the future and examine the role of effective factors in creating the future, it makes it possible to create a favorable perspective for decision makers and policy makers. By identifying and creating new capacities and capabilities, new horizons make it possible to take advantage of opportunities in the future. Moreover, with this approach, the problems and inadequacies caused by the future conditions can be counted and it will be possible to fix them.
Methodology: The method of conducting this research is mixed and exploratory. In the first step, in order to extract the effective factors on the growth of scientific productions in the field of nuclear science and technology, research literature was studied in various sources such as domestic and foreign articles, internet sites, notes, newspapers, etc. And in the next step, interviews were conducted with subject experts to design the questionnaire. The mentioned questionnaire was given to three professors for the pre-examination and was edited based on their suggestions. Finally, after re-studying the theoretical foundations of related researches and applying the opinions of the professors, the questionnaire was edited and sent to the Delphi panel for answering. The statistical population of the present research in the Delphi panel is 13 subject experts in the field of nuclear sciences. To identify and select the statistical sample, the snowball sampling method was used.
Findings: Finally, the results showed that 32 main factors affect the growth of scientific productions in the field of nuclear science and technology. These factors were placed in 5 general categories. Among these 32 factors, 8 factors are related to experimental factors, 7 factors are related to managerial factors, 7 factors are related to cultural and social factors, 6 factors are related to political factors and finally 4 factors are related to financial factors. The Delphi process was completed in three rounds. Every factor that scored above 3 in the third round of Delphi was selected and ranked as an influential factor in its group. Finally, 23 factors managed to score above 3. Of the 23 factors that managed to get a score above 3, 8 factors are related to education, 6 factors are related to social and cultural factors, 4 factors are related to managerial factors, 3 factors are related to political factors, and 2 factors are related to financial factors. All factors related to education managed to get a score above 3, which shows the high impact of education on the growth of scientific productions in the field of nuclear science and technology in the future. The educational factors affecting the future growth of scientific productions in the field of nuclear science and technology are respectively: Increasing the training of laboratory skills (with 4.84 points), increasing the connection between education and research centers with the nuclear industry (with 4.1 points), paying attention to innovation and scientific discoveries in the country (with 3.85 points), strengthening the cycle of science and technology (with 3.75 points), designing specialized training courses (with 3.6 points), increasing scientific cooperation with prominent domestic and foreign scientists in this field (with 3.56 points), improving and improving the performance of the higher education system (with 3.31 points), more access to information sources of other countries in the field Nuclear Science (with 3.2 points)
Conclusion: The results of the future study of factors affecting the growth of nuclear science and technology products showed that education is the most influential factor in the upward growth process of products in this field. Therefore, it is necessary to make necessary policies in the country's education sector to achieve this goal. In general, since future studies provide a structured opportunity to look into the future and examine the role of effective factors in creating the future, it makes it possible to create a favorable perspective for decision makers and policy makers. By identifying and creating new capacities and capabilities, new horizons make it possible to take advantage of opportunities in the future. Moreover, with this approach, the problems and inadequacies caused by the future conditions can be counted and it will be possible to fix them.
Zeinab Jozi, Mansoor Koohi Rostami, Hadi Alhaei, Mohammad Amin Sekhavatmanesh,
Volume 10, Issue 4 (3-2024)
Volume 10, Issue 4 (3-2024)
Abstract
Introduction: Human life has always been exposed to crises, but what is important in crisis management is the adequate response to them. The rise and development of information technology has provided its operators with the best possible potential and capabilities for crisis management. One of the applications of information technology in crisis management is "crisis informatics". Considering that information forms the link between crisis management, crisis informatics and information science, the present study was conducted with the aim of elucidating the role and functions of the field of information science in crisis informatics.
Methodology: The study was directed via library method with an analytical approach. After reviewing previous studies with the intention of identifying the dominant concept of crisis informatics.
Findings: The results showed that, despite the commonality between crisis computing and the field of information science, no independent research has yet been devoted to this topic. While the common point between information science and computer science is the crisis, the main topic of both information. Information science specialists can play an essential role in crisis computing due to their skills in producing reliable information, verifying information, managing and building information systems, creating databases, facilitating and accelerating information recovery.
Conclusion: Crisis informatics is an emerging field that clarifies the role of information science specialists in times of crisis or pre-crisis to reduce disaster risk to minimize vulnerability or to increase the knowledge of people in society to prevent or mitigate harm limit when dealing with a crisis. With the rise of technology and the flourishing of social networks and the ease with which a large amount of information is distributed to people, information specialists will play an effective role in crisis situations using social networks in conveying the "correct" information to the "correct "person at the "appropriate" time.
Safoura Parchami Afra, Seyed Mehdi Mirmehdi,
Volume 10, Issue 4 (3-2024)
Volume 10, Issue 4 (3-2024)
Abstract
Purpose: Internet and electronic services have become an integral part of the life of every member of society. People do many of their jobs, including obtaining and collecting information, buying products, booking hotels, banking services, and downloading movies, books, music, etc., through the Internet. There are various methods to gain the trust of customers in electronic business, one of the methods which is an introduction to the subject of this research is the use of electronic word-of-mouth advertising or E-Wom. In such a way that most of the customers are looking for a better evaluation of the products based on word-of-mouth advertising. Information about products and services shared by customers over the Internet is considered cost-effective; Therefore, information can be shared with many people at the same time with minimal cost. This type of communication not only affects the attitudes and behaviors of consumers but also affects the brand image of customers. Today, applications, e-commerce websites, and social networking platforms such as Instagram, Twitter, and Facebook have created enough space for users to connect with brands. Communication that existed offline in the past has become more interactive. Consumers communicate with customers and other brands through mobile phones, and various social websites such as (Facebook, YouTube, LinkedIn, Twitter, and Instagram) by writing comments and online reviews on these sites. Needless to say, as the importance of online reviews is rapidly increasing. Online reviews are comments made by online visitors or potential customers about a product or service. These reviews are known as a tool for social benchmarking. User-generated content helps businesses build an online presence as well as build trust among design visitors. Online reviews have become an important source of information that allows consumers to seek accurate and reliable information by sharing the experiences of other consumers. A product or service review is made by a consumer who has experienced a service or purchased a product. Reviews are posted online on various platforms by consumers who have used or experienced a product or service. Also, a review of a product or service reflects the opinions and experiences of a customer in purchasing a product or service.Online reviews are becoming important sources of infor-
__________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license.
mation for shoppers, influencing 20-50% of online purchase decisions. Many customers and consumers look for online reviews as the first step when making a purchase. Online reviews play an important role in predicting sales of many products and services and brand trust. Online reviews are as important to business as they are to customers.
There are several reasons why online reviews are important and will help build strong relationships with potential customers as well as increase sales and attract leads.It is very important to identify the factors that cause consumers to write reviews, and consider the acceptance of a new technology. Intention is not only an expression of clarity about the possible course of future action in a particular situation; Rather, it reflects the degree of preparation and intensity of efforts that are expected to lead to the desired outcome. The Technology Acceptance Model (TAM) explains how people's performance of a specific behavior is determined by their behavioral intention for a specific task. TAM is developed to predict the possible adoption of a new technology by an individual or an organization. This model is based on the theory of reasoned action, which explains that behavior is determined by the intention to perform that behavior, attitude towards the behavior, and social pressure to perform that behavior Therefore, the current research was conducted in Hamedan City to investigate the intention of customers to do online review with the technology acceptance approach.
Research method: This research is applied in terms of purpose and descriptive in terms of implementation method. The statistical population of this research was the citizens of Hamedan. the sample size was 7 times the number of questions, i.e., 161 people, which were selected by the available sampling method. The formula 5q≤n≤15q was used to determine the sample size in structural equation studies. Sampling was obtained on the spot and through the online space. The tool for collecting data and information in this research is the use of an online questionnaire, including 21 questions, and data analysis has been done through the structural equation test and the partial least squares method using SPSS and SmartPls software. For construct validity, the measurement model of this research including convergent and divergent validity was conducted using Cronbach's alpha, composite reliability, AVE index, and Fornell and Larcker table. Composite reliability and Cronbach's alpha coefficient should be at least 0.7, which is acceptable based on the findings obtained from data analysis. The AVE index and factor loadings should also be greater than 0.5, which showed an acceptable value based on the results obtained from the data analysis.
According to the criteria of Fornell and Larker, a structural model should have more dispersion among its observables in comparison to other model structures, to be able to say that the hidden variable in question has high diagnostic validity. Therefore, the root mean extracted from each hidden variable must be greater than the maximum correlation of that hidden variable with other hidden variables. The results of the Fornell-Larker test showed that all the values on the main diameter are greater than the values in the corresponding column, which indicates that the used model has acceptable validity.
Findings: This research was conducted to investigate the intention of online reviews by customers according to the technology acceptance approach. According to the purpose and conceptual model of the research, seven hypotheses have been defined for examination. According to the results obtained from the structural equation method, the hypothesis of the significant effect of subjective norms on the perceived usefulness of online reviews is confirmed, and also based on the positiveness of the path coefficient, its effect is also direct. That is, the higher the subjective norms, the greater the understand
__________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license.
ing of the usefulness of online reviews. Based on the obtained results, the hypothesis of the significant effect of subjective norms on the perception of ease of use was confirmed. Also, due to the positive path coefficient, this effect is direct. That is, the higher the subjective norms of people concerning writing an online review, the greater the perception of ease of use.
So, it can be concluded that when people notice the approval and acceptance of their online opinions by other people and understand that their opinions give other people a correct understanding of the product and service, it causes learning. It is easier for these people to write online comments on the Digikala site than for other people; Therefore, it creates the thought in these people that writing online comments is simple and easy for other people as well. According to the findings, the hypothesis of a significant effect of perceived behavioral control on the perceived usefulness of writing online comments has been confirmed. Due to the positiveness of the path coefficient, this hypothesis has a direct effect. That is, the greater the perceived behavioral control for writing an online review, the greater the usefulness. Considering the results of the research, the effect of perceived behavioral control on the perception of ease of use for writing online reviews by customers has been confirmed. That is, the more a person's behavioral control for writing an online review, the greater the perceived ease of use. According to the confirmation of this hypothesis, it can be concluded that having self-confidence, sufficient resources, opportunity and confidence in their opinions gives users a correct understanding of its simplicity and therefore it is easier for them to write online comments on the Digikala site. Therefore, this mentality is created for them that it is easy to write an online review on the Digikala site. According to the results, the hypothesis of a significant effect of perceived usefulness on the customer's attitude towards writing an online review has been confirmed. Considering the positive path coefficient of this hypothesis, its effect is also direct. That is, the higher the perceived usefulness of writing an online review, the more positive the users' attitude is. It can be concluded that to increase the attitude of users about writing online reviews, the role of these comments in increasing the information of other users and improving the performance and its role in purchasing the product and in general the usefulness of these comments should be understood. Based on the results of this research, the hypothesis of a significant effect of the perceived ease of use on the customer's attitude towards writing an online review was not confirmed and the hypothesis was rejected; Therefore, it can be concluded that the simplicity and ease of writing an online review on the Digikala site does not affect the users' attitude and other factors change the customers' attitude. The results obtained from this research show that the hypothesis of the significant effect of attitude on the customer's intention to write an online review has been confirmed. Due to the positive path coefficient, this effect is direct. That is, the more a person's attitude towards writing an online review is, the more the users will intend to do it; Therefore, it can be concluded that if writing online comments increases the awareness of consumers and changes their attitude, and also causes the transfer of positive and negative feelings about the products and services of the Digikala website, it makes users more intent to write online reviews.
Conclusion: Based on the present research, the online review intention can be explained by the technology acceptance approach. Based on this, having a favorable attitude towards online reviews is the basis of the intention to do it. Also, most of the variables related to the technology acceptance
__________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license.
model shape the attitude toward online reviews. Therefore, paying attention to these variables is vital for those active in the field of electronic retailers.According to the confirmation of the first and second hypotheses regarding the positive and meaningful effect of subjective norms on the perceived usefulness and perceived ease of use, a trained and organized team can be deployed in the DigiKala organization and encourage and accept the online reviews of customers. and remind them that their online comments will make other users understand the products and services correctly and introduce writing online comments as an easy and simple task. According to the confirmation of the third and fourth hypothesis, which shows the positive and significant effect of perceived behavioral control on perceived usefulness and perceived ease of use, facilities such as praise and discount, as well as assuring users of their purchase, can increase the confidence of users. Also, due to the correct understanding of the beneficial effect of their comments on other users, and also considering the various ways to increase the self-confidence of users, he reminded them of the ease of writing online reviews and encouraged them to write online reviews. participate Considering that the fifth hypothesis is based on the confirmation of the positive and meaningful effect of perceived usefulness on users' attitudes, it is possible to write about the advantages and Positive Effects of Online Reviews on Payment Purchase Decisions. It is also possible to increase users' information about online reviews, which will change users' attitudes and encourage them to write online comments. According to the confirmation of the seventh hypothesis, which shows the positive and significant effect of the user's attitude toward writing an online review on the intention to write an online review, the DigiKala organization can educate users that online comments will increase their awareness. Also, these comments will convey positive and negative feelings about products and services so that users can use these comments before buying. Considering the importance of the role of online review in creating trust and selling more products, it is suggested that the role of online review be done for other areas in the e-commerce industry, such as tourism in Iran, buying and selling tickets, etc. The wider statistical community including the big cities of Iran that have a history of buying and using e-commerce services and online reviews should be considered to obtain more accurate and extensive results in this matter. It is useful to add variables as mediating variables or moderators related to the variables in this research to achieve more accurate results. The role of users' personalities and the moderating role of demographic variables can also be studied in the future to obtain a comprehensive understanding of online review behaviors.
__________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license.
mation for shoppers, influencing 20-50% of online purchase decisions. Many customers and consumers look for online reviews as the first step when making a purchase. Online reviews play an important role in predicting sales of many products and services and brand trust. Online reviews are as important to business as they are to customers.
There are several reasons why online reviews are important and will help build strong relationships with potential customers as well as increase sales and attract leads.It is very important to identify the factors that cause consumers to write reviews, and consider the acceptance of a new technology. Intention is not only an expression of clarity about the possible course of future action in a particular situation; Rather, it reflects the degree of preparation and intensity of efforts that are expected to lead to the desired outcome. The Technology Acceptance Model (TAM) explains how people's performance of a specific behavior is determined by their behavioral intention for a specific task. TAM is developed to predict the possible adoption of a new technology by an individual or an organization. This model is based on the theory of reasoned action, which explains that behavior is determined by the intention to perform that behavior, attitude towards the behavior, and social pressure to perform that behavior Therefore, the current research was conducted in Hamedan City to investigate the intention of customers to do online review with the technology acceptance approach.
Research method: This research is applied in terms of purpose and descriptive in terms of implementation method. The statistical population of this research was the citizens of Hamedan. the sample size was 7 times the number of questions, i.e., 161 people, which were selected by the available sampling method. The formula 5q≤n≤15q was used to determine the sample size in structural equation studies. Sampling was obtained on the spot and through the online space. The tool for collecting data and information in this research is the use of an online questionnaire, including 21 questions, and data analysis has been done through the structural equation test and the partial least squares method using SPSS and SmartPls software. For construct validity, the measurement model of this research including convergent and divergent validity was conducted using Cronbach's alpha, composite reliability, AVE index, and Fornell and Larcker table. Composite reliability and Cronbach's alpha coefficient should be at least 0.7, which is acceptable based on the findings obtained from data analysis. The AVE index and factor loadings should also be greater than 0.5, which showed an acceptable value based on the results obtained from the data analysis.
According to the criteria of Fornell and Larker, a structural model should have more dispersion among its observables in comparison to other model structures, to be able to say that the hidden variable in question has high diagnostic validity. Therefore, the root mean extracted from each hidden variable must be greater than the maximum correlation of that hidden variable with other hidden variables. The results of the Fornell-Larker test showed that all the values on the main diameter are greater than the values in the corresponding column, which indicates that the used model has acceptable validity.
Findings: This research was conducted to investigate the intention of online reviews by customers according to the technology acceptance approach. According to the purpose and conceptual model of the research, seven hypotheses have been defined for examination. According to the results obtained from the structural equation method, the hypothesis of the significant effect of subjective norms on the perceived usefulness of online reviews is confirmed, and also based on the positiveness of the path coefficient, its effect is also direct. That is, the higher the subjective norms, the greater the understand
__________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license.
ing of the usefulness of online reviews. Based on the obtained results, the hypothesis of the significant effect of subjective norms on the perception of ease of use was confirmed. Also, due to the positive path coefficient, this effect is direct. That is, the higher the subjective norms of people concerning writing an online review, the greater the perception of ease of use.
So, it can be concluded that when people notice the approval and acceptance of their online opinions by other people and understand that their opinions give other people a correct understanding of the product and service, it causes learning. It is easier for these people to write online comments on the Digikala site than for other people; Therefore, it creates the thought in these people that writing online comments is simple and easy for other people as well. According to the findings, the hypothesis of a significant effect of perceived behavioral control on the perceived usefulness of writing online comments has been confirmed. Due to the positiveness of the path coefficient, this hypothesis has a direct effect. That is, the greater the perceived behavioral control for writing an online review, the greater the usefulness. Considering the results of the research, the effect of perceived behavioral control on the perception of ease of use for writing online reviews by customers has been confirmed. That is, the more a person's behavioral control for writing an online review, the greater the perceived ease of use. According to the confirmation of this hypothesis, it can be concluded that having self-confidence, sufficient resources, opportunity and confidence in their opinions gives users a correct understanding of its simplicity and therefore it is easier for them to write online comments on the Digikala site. Therefore, this mentality is created for them that it is easy to write an online review on the Digikala site. According to the results, the hypothesis of a significant effect of perceived usefulness on the customer's attitude towards writing an online review has been confirmed. Considering the positive path coefficient of this hypothesis, its effect is also direct. That is, the higher the perceived usefulness of writing an online review, the more positive the users' attitude is. It can be concluded that to increase the attitude of users about writing online reviews, the role of these comments in increasing the information of other users and improving the performance and its role in purchasing the product and in general the usefulness of these comments should be understood. Based on the results of this research, the hypothesis of a significant effect of the perceived ease of use on the customer's attitude towards writing an online review was not confirmed and the hypothesis was rejected; Therefore, it can be concluded that the simplicity and ease of writing an online review on the Digikala site does not affect the users' attitude and other factors change the customers' attitude. The results obtained from this research show that the hypothesis of the significant effect of attitude on the customer's intention to write an online review has been confirmed. Due to the positive path coefficient, this effect is direct. That is, the more a person's attitude towards writing an online review is, the more the users will intend to do it; Therefore, it can be concluded that if writing online comments increases the awareness of consumers and changes their attitude, and also causes the transfer of positive and negative feelings about the products and services of the Digikala website, it makes users more intent to write online reviews.
Conclusion: Based on the present research, the online review intention can be explained by the technology acceptance approach. Based on this, having a favorable attitude towards online reviews is the basis of the intention to do it. Also, most of the variables related to the technology acceptance
__________________________________________________________________________
The Journal of Human Information Interaction is supported by Kharazmi University, Tehran, Iran.
This work is published under CC BY-NC-SA 3.0 license.
model shape the attitude toward online reviews. Therefore, paying attention to these variables is vital for those active in the field of electronic retailers.According to the confirmation of the first and second hypotheses regarding the positive and meaningful effect of subjective norms on the perceived usefulness and perceived ease of use, a trained and organized team can be deployed in the DigiKala organization and encourage and accept the online reviews of customers. and remind them that their online comments will make other users understand the products and services correctly and introduce writing online comments as an easy and simple task. According to the confirmation of the third and fourth hypothesis, which shows the positive and significant effect of perceived behavioral control on perceived usefulness and perceived ease of use, facilities such as praise and discount, as well as assuring users of their purchase, can increase the confidence of users. Also, due to the correct understanding of the beneficial effect of their comments on other users, and also considering the various ways to increase the self-confidence of users, he reminded them of the ease of writing online reviews and encouraged them to write online reviews. participate Considering that the fifth hypothesis is based on the confirmation of the positive and meaningful effect of perceived usefulness on users' attitudes, it is possible to write about the advantages and Positive Effects of Online Reviews on Payment Purchase Decisions. It is also possible to increase users' information about online reviews, which will change users' attitudes and encourage them to write online comments. According to the confirmation of the seventh hypothesis, which shows the positive and significant effect of the user's attitude toward writing an online review on the intention to write an online review, the DigiKala organization can educate users that online comments will increase their awareness. Also, these comments will convey positive and negative feelings about products and services so that users can use these comments before buying. Considering the importance of the role of online review in creating trust and selling more products, it is suggested that the role of online review be done for other areas in the e-commerce industry, such as tourism in Iran, buying and selling tickets, etc. The wider statistical community including the big cities of Iran that have a history of buying and using e-commerce services and online reviews should be considered to obtain more accurate and extensive results in this matter. It is useful to add variables as mediating variables or moderators related to the variables in this research to achieve more accurate results. The role of users' personalities and the moderating role of demographic variables can also be studied in the future to obtain a comprehensive understanding of online review behaviors.
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