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Hamid Keshavarz, Fatemeh Fahimnia, Alireza Nouruzi, Mohammadreza Esmaeili Givi,
Volume 3, Issue 3 (12-2016)
Abstract

Background and Aim: The current research aims to develop a literature-dependent and expert-modified model related to credibility evaluation of web information.

Methods: Regarding the approach, mixed method would be utilized. The research method then is mixed-heuristic using both qualitative and quantitative methodologies. In the first stage of the research, meta- synthesis was used as a qualitative research method. Secondly, exploring experts’ points of view was conducted by a Delphi method to develop the conceptual model identified in the first stage.

Results: Using the seven stage mode of meta-synthesis, a model was designed in four layers including concepts, categories, codes and indicators. A set of 68 indicators were incorporated into the different layers of the model. For reliability testing of the conceptual mopdel, a Delphi study was conducted in two rounds after which the comments of the experst were included into the model. Regarding the high degree of Kendall’s coeficinet of concordance about %.65 and the agreement perecentage of the most dimensions of the model higher than %90 the conceptual model was confirmed by the sample experts.

Conclusion: The conceptual model derived from the meta-synthesis and Delphi studies is a model accepted by experts and a base for future research to design some tools for related studies. The findings showed that the credibility evaluation is a concept whith different and multiple dimensions and components suitable for users, designers and policymakers to take them into consideration in design and evaluation of web resources.


Maghsoud Amiri, Ali Entezari, Najmeh Sadat Mortaji,
Volume 3, Issue 3 (12-2016)
Abstract

Background and Aim: Due to the extensive use of knowledge intelligence, the future of countries depend on the application of specialized knowledge-based social networks. Thus, it is noteworthy to highlight the important role of the professionals. The key indicators of a model for knowledge sharing of Iranian experts, in experts’ social networks has been identified.

Methods: For this purpose, experts were interviewed in depth using a semi-structured framework in the field of research (n = 15) as well as the Delphi method (n = 9) were used to collect data in research.

Results: Findings indicate that the main variable of knowledge sharing behaviors are divided into individual, group, and environmental indexes respectively. Components of the individual dimension of knowledge sharing includes motivation, ethicality, personality, ability, attitude towards knowledge sharing and psychological security. Group dimension of knowledge sharing include shared benefits, group structure and social capital; and finally environmental factors, including technological (beautiful graphics, user-friendly network, server security, the communication infrastructure), political-legal (Funding for R & D for cyberspace area, allocation of financial resources to develop the infrastructure, filtrating, laws relating to intellectual property, bandwidth regulations and laws of cyberspace), economic (The cost of Internet and diversity of online packages) socio-cultural (experts lifestyle and Iranian national character).

Conclusion. We can only come to a comprehensive and theoretical model in the field of knowledge sharing behavior of Iranian users when identify the definitions, concepts, dimensions and components of virtual space based on the conditions prevailing in the country.


Ahmad Karimkhani, Professor Narges Neshat,
Volume 3, Issue 3 (12-2016)
Abstract

Background and Aim: To determine the relationship between big five personality factors on the behavior of saving information graduate students in Tehran.

Methods: The Correlation method work that was using the 30 a questionnaire and inform behavior questionnaire, a NEO-saving 60 Costa and Mac Carey was required for data collection. The research community, the number of doctoral and master's students 343 formed using a multi-stage cluster sampling method and from Tehran University, tarbiat modares University, Amir Kabir University and universities science research. Karyotype analysis for the results of the statistical test, Pearson and multiple step by step regressions was used.

Results: causes of low neuroticism trait in students getting the time spent for research students; and conversely, to be fitted out attribute increases the information needed to attempt to reach the students cause. Students interested in openness to experience, attribute to the new threads in it increases, and the two new adjectives to be conscientious and agreement as well as in increasing the effective relevance judgment later.

Conclusion. Psychological factors play a role as a character in the information-seeking behavior so that in accordance with the findings of the present study, 31 percent of students based on saving behavior of the notice five factors personality fitted shape. Therefore, academic libraries and information centers in the design of databases and user interfaces it is better to have a special focus on these factors.


Sedigheh Mohammad Esmaeil, Jamileh Naeimi,
Volume 3, Issue 4 (3-2017)
Abstract

Background and Aim: This study aims to investigate and clustering the information needs and information seeking behavior of seminary and university students using neural network analysis in Khorasan-e- Razavi.
Methods: The quantitative study is an applied and descriptive survey conducted with neural networks analysis. Data were collected by a questionnaire based on the information needs and information seeking behavior of seminary and university students of Khorasan-e- Razavi province. It was distributed between the samples (447 samples) included of Mashhad, Sabzevar and Gonabad University of Medical Sciences faculty members, and four grade seminary students of Nawab, Ayatollah Khoui and Narjes religious schools. After collecting data, the two variables of university and religious schools students were apart for data clustering using Matlab 14 software once in general based on the main components of the study such as (the purpose and the motivation of seeking information, information sources, information barriers, information seeking skills, seeking methods and information services. Then, after deleting each sub-component of the main components of the research, the most effective and the least effective item on information needs and information seeking behavior of seminary and university students were determined.
Results: the most effective component in motivating and aim of the students for information seeking in seminary students was to help them conduct research on cultural and religious activities and in university students was to improve the quality of their teaching. The least effective component in both seminary and university students were determined as academic reputation and compete with peers.
The most effective component of the resources required by both seminary and university students were Persian full-text electronic journals. The least effective needed resources in seminary students were determined Latin books and in university students were determined theses. The most effective way to access information in the seminary schools was print resources and in university students was electronic resources and the least effective way was determined as buying needed resources. Both seminary and university students in the most and least effective component in information services in meeting their required information needs were common and the same. The most services in meeting their information needs were familiarity with a variety of resources in their special field and least effective component was determined as familiarity with RSS and podcasts.
Conclusion. According to the aim and findings of this study, by determining information seeking behavior that descends from information needs, preparing required sources for seminary and university student is one of the most important needs that must be done to solve their informations needs and provide information deciding for libraries administrators.


Fatemeh Saleki Maleki, Esmat Momeni, Golnesa Galini Mogadam,
Volume 3, Issue 4 (3-2017)
Abstract

Background and Aim: This study is set to represent information search process in the selected preschool children in Tehran (namely Mahgol and Taranom) and compare the results with BAT model.
Methods: This is an Applied and comparative study with qualitative approach based on grounded theory. Research population was preschool children in Tehran from two different regions of city. Sampling was done by multi-stage and clustering purposive method. Considering the context of the society, preschools in two different regions of Tehran were selected. 20 children were selected as a sample of the study. Three groups including children, teachers and parents were studied.
Results: The results show that information search behavior in Mahgol and Taranom preschools include education, preparing, predictive behavior, curiosity and incomprehension. In comparison with BAT model, it has education of concepts instead of reading. They have shown planning, finding, gathering data and organizing behavior in doing research assignments. Defining behavior was rare and there were no evaluating behavior in comparison with BAT model. Some similar behaviors with BAT model were seen in the second stage. Happiness behavior was seen less than other behaviors. Referencing was seen in the telling stage and there was little interpreting and integrating. The same behaviors with BAT model were seen in the third stage.
Conclusion. Educating information search process to preschool children based on BAT model can enrich children’s skills in research.


Hasan Mahmoudi, Rahmatollah Fattahi, Dr Mohsen Nowkarizi, Mohammad Hosein Dayani,
Volume 3, Issue 4 (3-2017)
Abstract

Background and Aim: This study aims to explore the concept of information culture, and survey its status among the faculty members of Ferdowsi University of Mashhad.

Method: This research is applied research that conducted via survey research. Population included faculty members of Ferdowsi university of Mashhad that 250 of them were selected via random sampling. A questionnaire based on (Choo et al., 2008) model were used for data collection. This questionnaire including six dimensions: information integrity, information formality, information control, information transparency, information sharing, and proactive use of information. Before collecting data, validity and reliability of the questionnaire was confirmed.

Results: The results showed that, from the perspective of faculty members of Ferdowsi University of Mashhad, information culture and its dimensions are not desirable at the university. Among the dimensions of information culture information sharing has highest average and information transparency has the lowest average. Also the results show information culture pattern of the Ferdowsi University of Mashhad is Relationship-Based Culture. The relationship between demographic variables and information culture also showed that there is a significant relationship between gender and field of study with some dimensions of information culture.

Conclusion: survey the information culture as an empowerment variable that influence information behaviors and programs in organizations is essential, Because of the important role of information in organizations. Moreover, information culture is a new subject that addressing the new research area for further research, especially in the field of knowledge and information science. 


Ogholbebe Sheikh, Nosrat Riahinia, Yazdan Mansourian,
Volume 3, Issue 4 (3-2017)
Abstract

Background and Aim: The present study has been done in order to survey contextualized information retrieval behavior by the students of Kharazmi University.
Methods: This is descriptive applied research. Statistical population includes all the students currently studying at the Kharazmi University in the time of research. Sample of research includes 196 students selected by convenience sampling method. In order to collect information a researcher-designed questionnaire was used. The questionnaire’s reliability was 6.82 and its validity was confirmed some university professors. For analyzing data, One- sample T- test and independent samples T test were used.
Results: Results showed that the main efficient factor in information retrieval behavior of students was computer sites of the university. Students obtained their required scientific information through Internet resources via search engines. Their main aim in seeking scientific information was doing their assignments. Students primary aim of seeking scientific information was to collect educational information followed by research information.
Conclusion: The main impediment and problem on the way of information seeking at the university was low internet speed. Also, there was no significant differences between demographic factors (gender, marital status and resident’s status) and information retrieval behavior of students. Only in some research variables we found significant differences.
 
Keywords: Information retrieval behavior, Context, Students, Kharazmi University.


Ahmad Yousefi, Zahed Bigdeli, Ladan Mokhberalsafa,
Volume 4, Issue 1 (6-2017)
Abstract

Background and Aim: Usually, researchers who have different levels of academic degrees, are different in terms of specialized knowledge. Also, academic degree may affect the information seeking behavior of researchers. Therefore, in this study, the difference of information seeking behavior of researchers with different academic degree for “conducting the research” and “updating scientific information” was investigated.
Methods: Survey method was used to conduct the research. In order to gather data, self made questionnaire was used. We have not sampled. In total, 140 researchers (70%), out of the 200, completed the questionnaires. Data were analyzed with descriptive and analytical statistics methods and were performed using IBM SPSS 22. In order to analysis the data, Kruskal-Wallis and Friedman's tests were used.
Results: Findings showed that the use of “journal articles” (high and very high more than 90%) was a top priority of “PhD and master students” and “PhDs”. In order to access scientific information, “PhD and master students" and “masters/professional doctors” mostly used “communication and consultation with Iranian experts and researchers” (high and very high with 75%) and “personal experiences” (high and very high with 65%). While minimal use of “communication and consultation with foreign experts and researchers” (low and never with 56%) and “participating in foreign congresses” (low and never with 69%) was used by “masters/professional doctors”.
Conclusion: Just in using the "journal articles" was significant difference in order to "update scientific information" and "research" (p<0.05). “PhD and master students”, compared to other levels of education, used “journal articles” more. While, in using the “communication and consultation with foreign experts and researchers”, “participating in foreign congresses”, and “personal experiences”, there was significant differences; So that, PhDs used them more than the others.


Nilofar Barahmand, Maryam Nakhoda, Fatima Fahiminia, Mahin Nazari,
Volume 4, Issue 1 (6-2017)
Abstract

Background and Aim: Due to recent attention to health promotion and self-care as one of the prerequisites of health services and intervention programs, health information seeking behavior research has gain increasing importance. Factors such as attention to user centered studies, context and self-care require using of methods and tools that help study people in their natural environment. However, review studies have shown the dominance of quantitative and positivist approaches in health information seeking behavior studies. This study aims at introducing episodic interview as a tool for gathering unique data from peoples’ natural lives and its application in health information seeking studies.
Method: This review article has been conducted by library method. It addresses health information seeking behavior concept and its affecting factors. It also introduces episodic interview and its underlying concepts including narration and narrative interviewing. Further, it investigates implications of applying episodic interview in health information behavior studies and eventually it discusses steps of conducting episodic interview with examples of narrations.
Findings: The strength point of episodic interview is its focus on narration of people about their lived experiences as research data which help researchers study and analyze people in a different way from conventional approaches. Implications of applying episodic interview are: 1.concentration of health information behavior studies on pattern of behavior, 2. health information seeking behavior being interwoven in everyday life, and 3. health information seeking behavior being intentional and purposeful.
Results: Episodic interview help researchers listen to the voices of different groups of people, especially whom their voice is not heard due to sickness and social and cultural conditions, a point which should be considered in designing any information and intervention services. 
Ali Abdollahi Neisiani, Ali Rezaeian,
Volume 4, Issue 2 (9-2017)
Abstract

Background and Aim: The current study aimed to investigate "ambiguous aversion behavior" based on Quran explains. The lack of "Descriptive Models of Human Behaviour" (DMHB) is one of the oldest anomalies in behavioral sciences. It's because different scientific demands to understand, predict and control human behavior. Specially, ambiguous aversion that is a common behavior and extremely influences different scientific issues.
Methods: The methodology and all the steps of this research in preparing, organizing text, studying, and documentation, coding, abstraction and final conclusions are based on qualitative content analysis. The model is identified and explained thorough the deep studies in scientific literature of DMHB and Quran text. Quran in this research is the source of idea to find DMHB; also the guide of explaining DMHB.
Results: The results showed that 814 phrase of Quran (Ayah) are related to DMHB and ambiguous aversion behavior. The final model could be explained in the scientific standard structure -as "Ideal Type of DMHB"- so its Comprehensiveness to explain a behavioral model is approved.  Also, its relations to other renowned theories is discussed.
Conclusion: According to the results, in this paper we developed new model of "Ambiguous Aversion" that describes why people tend to resist against changes and ambiguous situations; and what their behavioral strategies are. The basic reason of ambiguous aversion is avoiding uncertainty to owning utilities. And human feels uncertainty when he feels situational changes. His behavioral strategies against change are: change denial, interpreting not important change, change resistance. Also his direct behavioral strategies against ambiguous are: clarification, Risk coverage and resource possessing. 


Gholamreza Heidari, Zahed Bigdeli, Babak Mokhtari, Rohollah Khademi,
Volume 4, Issue 2 (9-2017)
Abstract

Background and purpose: Business Information is among the important sources for companies, especially for those located in Science and Technology Park which intend to launch a technological business and enter the market. To this end, different aspects of business information behavior of the companies need to be investigated. The aim of this article is to study business information behavior of companies based in Khuzestan Science & Technology Park.

Methodology: This qualitative study was conducted based on grounded theory. Companies affiliated with Khouzestan Science and Technology Park formed our research population. The data was collected through semi-structured interviews with 14 companies.

Finding: The results show that the aims of business information seeking include: organizational goal completion and task fulfillment, updatedness, efficiency, competitiveness and preparation for difficult situations and problem solving. Furthermore, business information need includes knowledge of market, national and international policies, laws, financial information, information about products, information about management, as well as information management. Sources of business information were mass media, science and technology park, internet, educational courses, informal communication, and library and financial consultants.  However, barriers to business information seeking included lack of information seeking and information literacy skills, problems about information, technical infrastructure, personal factors, cultural, political and ethical problems, problems in receiving information from the science & technology park and organizational problems.

Conclusion: Companies based in science and technology parks are well-aware of the importance of business information. Moreover, their business information needs are in line with other researches. By identifying the relevant sources and obstacles, this paper can help to provide appropriate information services to these companies.


Mr Zahed Bigdeli, Zahra Pourmosavi,
Volume 4, Issue 4 (3-2018)
Abstract

Background and Aim: This study attempted to identify Everyday Life Information Seeking (ELIS) and Information Grounds (IG) of Armenians in Tehran .
Methods: The study is of a cross-sectional survey type. The study sample consisted of individuals older than 15 years. Total population was 30,000, of whom 20,000 were over 15 –year-old individuals. Using the Kerjcie– Morgan table, 377 individuals were selected as sample.
Results: Data analysis showed that the kind and amount of use of the Iinformation Grounds were as follows: the home of rlatives and friends (55.5%), workplace (47.8%) and church (47.5%). The results also showed that the Armenians had a positive attitude towards information and its role in everyday life. Most Armenians used Persian websites and Persian-language satellite networks abroad; but they seldom used National Media's Persian-language programs. Armemians obtained most information from various media including books, magazines and satellite networks. They preferred to communicate with other Armenians throught social networks; and believed that public libraries do not consider Armenian culture, and thus, they can not find information about the history and culture of Armenians in public libraries.
Conclusion: It can be concluded that Armenians in Tehran like many other Iranian minorities are deprived of services by public libraries and national media. It is essential for the government to reconsider the issue.


Sara Behimehr, Yazdan Mansourian,
Volume 5, Issue 1 (6-2018)
Abstract

Background and Aim: considering the significance of cognitive and psychological factors in human-information interaction, this study investigates the role of cognitive biases in academic information behavior of postgraduate students at Kharazmi University.
Methodology:  this qualitative research used classic grounded theory as the method. The research population included all postgraduate of Kharazmi University who were at the writing up stage. Twenty-five students were chosen through a purposive convenient sampling process. The data were collected through semi-structured interviews and were analyzed based on the classic grounded theory coding and qualitative content analysis. Eisenberg & Berkowitz information behavior model was used as the framework.
Findings: The results showed that cognitive biases influence people's information behavior and 28 of cognitive biases were identified. Cognitive biases interfere on different six steps of Eisenberg & Berkowitz information behavior model. Biases can play a role in identifying and explaining information needs, selecting information resources, selecting information centers, using information, organizing and sharing information and evaluating the information seeking process.
Conclusions: cognitive biases can affect or be affected by other factors involved in information behavior. Failure in information access and information retrieval, information avoidance and also failure in resolving information needs are some of cognitive biases’ consequences. Cognitive biases should be studied in different contexts so that other aspects can be more thoroughly understood.
Hadi Harati, Fatemeh Nooshinfard, Alireza Isfandyari-Moghaddam, Fahimeh Babalhavaeji, Nadjla Hariri,
Volume 5, Issue 2 (9-2018)
Abstract

Background and Aim: The present study aimed at investigating the factors affecting the unplanned behavior of users to use academic library resources and services.
Methods: The present study is considered as being an applied one in terms of purpose ,and it has has been conducted using descriptive-survey method. Research population consist of the students of central libraries at Ferdowsi University of Mashhad, Shahid Chamran universty of Ahwaz, universities of Tabriz and Shiraz, as well as the Tehran Univrsity. Having determined the validity and reliability of the questionnaire, 700 questionnaires were distributed among the participants and 654 questionnaires have been analyzed applying stratified random sampling method based on the population size. Path analysis and LISREL software have been used in order for data analysis to be carried out.
Results: The results shows that the environmental factors and also the ones associated with technology affect the students’ unplanned behavior as far as using resources and services of university libraries through the situational factor of time are concerned. In addition, the data resources and services have no direct or indirect influence on the incidence of these behaviors.
Conclusion: Libraries should pay a special attention to the factors affecting the clients’ unplanned behavior, especially the ones whose impact has been proven including "environmental factors", "factors associated with technology", and the "accessible time ". This way, it will be possible for the libraries to have an optimized and efficient use of their resources and services. The result of paying attention to these factors will be the greater use of library resources and services, attracted audiences, and an increased level of awareness and information of users.
Elmira Karimi, Mahmoud Babaee, Moloukosadat Hosseini Beheshti,
Volume 5, Issue 3 (12-2018)
Abstract

Background and Aim: Information systems cannot be well designed or developed without a clear understanding of needs of users, manner of their information seeking and evaluating. This research has been designed to analyze the Ganj (Iranian research institute of science and technology database) users’ query refinement behaviors via log analysis.   
Methods: The method of this research is log analysis. In this research, the Ganj users’ query refinement behaviors were analyzed. User’s logs during 3 months between May and June 2016 were analyzed for semantic features. The study tool was a researcher-made checklist of semantic features. The total searches were 10 milion records which were limited to information science domain. About 106641 records were selected for analysis. 
Results: The semantic relationships (based on thesaurus relationships) were revealed between pair’s terms in user’s searches. The results showed that users refined their searches based on some semantic relationships.    
Conclusion: The results of this research can be used to improve the Ganj results and for term suggestion for users, so that they be able to choose proper terms while there are several related terms.
Ms Zohre Eftekhar, Ms Soraya Ziaei, Mr Hadi Sharif Moghaddam,
Volume 5, Issue 4 (3-2019)
Abstract

Background and Aim: This paper aims to survey the method of Selecting subject to coping with Information Resources based on the Ellis model in Seminary, study 323 Students in Fars and Bushehr Province.   
Methods: The method of this study is a survey with analytical approach. Data collection tools in this study was questionnaire and in order to assess validity (content), and the questionnaire reliability was obtained by Cronbach alpha. Sampling is purposeful; Descriptive and analytical statistical methods such as Spearman's correlation coefficient, Kruskal-Wallis and Friedman tests were utilized. 
Results: prying mind (2/6), reviewing of information resources (3/13), Sites in the Internet related to subjects or social networks (3/92), Using online databases or weblogs (3/48), Authority (3/7), Studying abstract (2/48), is so important for seminary students.      
Conclusion: The results showed that Students of Seminary selected different methods that selected by research population for Selecting subject to coping with Information Resources and its not based on the Ellis Model
Dr. Mohsen Nowkarizi, Mr. Ali Akbari, Dr. Reza Rostami, Dr. Ali Moghimi,
Volume 5, Issue 4 (3-2019)
Abstract

Background and Aim: Under the influence of various factors, people use different methods and methods to obtain information and express different information behaviors. These behaviors have been introduced in the form of patterns and models of information retrieval by information science experts in recent decades, which can be used in various fields. One of these areas that almost all people are directly or indirectly involved in is the field of treatment and medicine.   
Methods: This paper whit quasi-experimental examines the Analysis of information behavior of psychotherapists in the process of diagnosing and treating mental disorders based on the Kuhlthau information search process model. The population of this study is psychologists and psychiatrists with more than two years of treatment history. The sample selected from this group also includes 30 therapists who entered the competition through a public call as a top therapist using a simple sampling method. 
Results: The findings show that the sequence of therapists' movements is in accordance with Kuhlthau's opinion and they perform a repetitive movement in the diagnosis and treatment process, but the level of presence of therapists (time spent) differs at different stages from the model considered by Kuhlthau. The findings also showed that variables such as treatment history, field of study, and gender could influence the behavior of therapists. On the other hand, the relationship between the information of the therapists' information behavior and variables such as information literacy, state anxiety and trait, specialized knowledge and self-assessment of therapists was significantly evaluated.    
Conclusion: The information behavior that a treatment specialist performs in his or her treatment process can be analyzed according to the Kuhlthau model.
Dr Rouhollah Tavallaei, Dr Navid Nezafati, Mr Mohammad Milad Ahmadi,
Volume 6, Issue 1 (4-2019)
Abstract

Background and Aim: Today, knowledge is essential to the survival and success of any organization. Given that they are the people who create, share and use knowledge, an organization cannot effectively use knowledge unless its employees are willing to share their knowledge and attract knowledge of others. On the other hand, Gamification involves combining the usual mechanisms in the games with the work space, in order to make things more appealing and to direct human behavior towards the goals of the system. Gamification is actually the use of game components on issues other than the game and emphasizes the use of entertainment and pleasure in the work. In this research, it has been tried to study and recognize the Gamification, its dimensions, mechanisms, dynamics, and models, using Grounded Theory method; and the following, we try to find a way to understand the role of the Gamification and apply it to the sharing and dissemination of knowledge.   
Methods: Grounded Theory is an inductive method of theoretical discovery that allows the researcher to develop a report on the general characteristics of the subject; While simultaneously consolidating the basis of this report in empirical data observation. Using purposeful sampling, research data were collected using interviewing tools and analyzed through data analysis and coding principles. 
Results: In this research, after formulating the stages of Grounded Theory and types of data encoding, in the end, a theory with visual modeling is presented and evaluated.
Conclusion: The dimensions of the proposed framework include the “organizational context”, “game-related dimensions”, and “other indicators that affect the Knowledge Sharing- Gamification”. Each of these dimensions includes lower-level components that are described in the model's description. For example, “organizational context” includes incomes, costs, platform, and so on, and “game-related dimensions” include the mechanisms, dynamics and aesthetics of the game
Professor Zahed Bigdeli, Mr Mohammad Akbari Mahalekolaei, Mr Abdolreza Izadi,
Volume 6, Issue 2 (8-2019)
Abstract

Background and Aim: The purpose of the present research is to implement a part of Wilson's model of information behavior to approach consumer behavior. Therefore effect of personality and demographic characteristics were assessed on the information needs of mobile phone customers.
Methods: This is a descriptive correlational survey research. Instruments applied were Rammstedt & John's Personality questionnaire and a researcher made questionnaire. Population consisted of Tehran's main mobile center customers. Sample selected was 384 Mobile customers.   Hypotheses were  tested by  t- test, Spearman correlation, multivariate regression and Pearson correlation.
Findings: Findings for personality  traits reveal that: The effects of four variables including agreeableness, conscientiousness, neuroticism and openness on information needs have been confirmed and concerning the variable of extroversion, the null hypothesis has been confirmed. The demographic data showed that age, income and gender have an influence on information needs. Also, findings related to the variable of education, confirmed the significant relation of this variable with brand conscious.
Conclusion: In addition to highlighting the link between two areas of information behavior and consumer behavior, the research confirmed the relationship and effectiveness of the two intervening variables in Wilson's information behavior model with information needs.
Heidar Mokhtari, Noroz Shafitabar Samakosh,
Volume 6, Issue 3 (10-2019)
Abstract

Background and aim: Analyzing the newly-emerged field of human-information interaction (HII) needs to study the field from diferent aspects and perspectives. Religious literature, including among others the Koran is one of main resources for doing so. This study aimed to extract and explain the guidelines and main points related to HII by deeply reflecting on Koranic verses and chapters that regard this notion.
Method: By applying Koranic scientific and topical interpretion approach and using a qualitative content analysis, the related guidelines and points were extracted from the Koran by using a comprehensive and popular 10-volumed Persian interpretion book, Tafsīr Nūr authored by an Iranian scholar, Muhsin Qarā‘tī.
Findings: 25 Koranic guidelines on HII were found from the Koran. In total, the Koran has direct and indirect guidelines on HII, including information search, evaluation, dissemination, use and verification, and approaches of sending-receiving and using information.
Conclusion: Considering the Koranic guidelines on HII and conducting further research on them can resolve many challenges of encountring information of any types in the information age

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