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Samira Daniali, Dr. Amir Hossein Seddighi,
Volume 8, Issue 2 (9-2021)
Volume 8, Issue 2 (9-2021)
Abstract
Background: The purpose of this study is to evaluate the University of Tehran website based on information architecture indicators to inform, assess the status and quality of the website.
Methodology: The research method is applied descriptive. Checklist was used to analyze the website in terms of organization, labeling, navigation, and search systems.
Findings: The results of the checklists showed that the University of Tehran website earned 20 points out of 37 in the organization, 37 points out of 57 in the labeling, 53 points out of 78 in the navigation, and 14 points out of 46 in the search, which imply a poor status in search system, an average status in organization system, and a good status in labeling and navigation systems. According to the obtained results, the search system of the University of Tehran website can be redesigned, its organization system can be reviewed, and other mentioned systems can be improved. In general, in order to increase the efficiency of websites, it is necessary to consider the principles of information architecture in their design. Moreover, this research can be a suitable source for future website policies by identifying the strengths and weaknesses of the website.
Conclusion: Evaluating the information architecture of a website is a new field that, while important, has received less attention. This research tries to show the applicability of the method for use in similar cases by presenting a systematic evaluation in a case study for the University of Tehran website while introducing the strengths and weaknesses of this website.
Seyed Mohamad Mirzamani, Zahra Abazari, Nosrat Riahinia, Nadjla Hariri, Samira Daniali,
Volume 9, Issue 1 (5-2022)
Volume 9, Issue 1 (5-2022)
Abstract
Objective: The purpose was to identify components and effective characteristics of knowledge management of metropolitan municipalities in Iran.
Methods: Applied qualitative fuzzy Delphi analysis method was incorporated. The qualitative experts in the community in the field: Urban management, and executives in the municipalities. Twenty experts surveyed purposefully to generate a semi-structured questionnaire.
Results: Based on Delphi analysis, 7 components and 59 indices were identified, based on the codes collected from the research literature, and based on a questionnaire form performed by experts using fuzzy Delphi method, 7 components were included. Knowledge among employees with average of 0.846, Competitive advantage for organization with average of 0.822, Knowledge sharing among employees with average of 0.840, Knowledge in organization with average of 0.831, Knowledge distribution among employees with average 0.839, knowledge creation for workers with a mean of 0.840, knowledge transfer among workers with a mean of 0.788.
Conclusion: Knowledge management as a scientific discipline is still in its infancy with so many unidentified topics in Iran. Although organizations, especially the case study of metropolitan municipalities, are gradually recognizing the importance of knowledge management in their various units, there is still a long way to operate adequately.
Methods: Applied qualitative fuzzy Delphi analysis method was incorporated. The qualitative experts in the community in the field: Urban management, and executives in the municipalities. Twenty experts surveyed purposefully to generate a semi-structured questionnaire.
Results: Based on Delphi analysis, 7 components and 59 indices were identified, based on the codes collected from the research literature, and based on a questionnaire form performed by experts using fuzzy Delphi method, 7 components were included. Knowledge among employees with average of 0.846, Competitive advantage for organization with average of 0.822, Knowledge sharing among employees with average of 0.840, Knowledge in organization with average of 0.831, Knowledge distribution among employees with average 0.839, knowledge creation for workers with a mean of 0.840, knowledge transfer among workers with a mean of 0.788.
Conclusion: Knowledge management as a scientific discipline is still in its infancy with so many unidentified topics in Iran. Although organizations, especially the case study of metropolitan municipalities, are gradually recognizing the importance of knowledge management in their various units, there is still a long way to operate adequately.
Samira Daniali, Amir Hossein Seddighi,
Volume 9, Issue 2 (9-2022)
Volume 9, Issue 2 (9-2022)
Abstract
Background and Aim: Data as a strategic asset in any organization requires proper and effective management in order to provide transformative opportunities for the organization. In addition, the increase in the volume of data has forced organizations to move towards collecting, classifying and analyzing data so that they can identify the customer's needs and respond to them at the right time and in the right way. On the one hand, to manage such a volume of data and on the other hand, to maximize the business value resulting from the analyses based on these data, a concept called data governance has been introduced. Data governance is a system for determining the responsibilities, policies and standards used in connection with data-driven processes at the organization level, which tries to take steps to transform organization's data into business values while maintaining and increasing the quality of data. From this point of view, data governance is considered as a strategic program that aims to guide and monitor the various data dimensions of the organization in order to solve internal problems around data, and to improve collaboration between business and information technology departments. It will lead to increase productivity in data management and use, and help generate value by pushing the organization towards data-driven decisions. Considering the importance and role of data governance, organizations need to have a clear picture of their situation in this field. Therefore, the need for an approach that can evaluate data governance in organizations is strongly felt. For this purpose, this research tries to find an answer to this need by developing a model for evaluating data governance.
Method: In this research, first, a set of criteria for evaluating data governance is extracted from the literature, and according to the structure of the problem and the opinion of experts, a hierarchical structure is developed for evaluating data governance. Then the evaluation method is established using the proposed structure and a hybrid approach based on Analytic Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). In the following, the proposed approach is used in a case study in the food industry.
In the evaluation method, first, the weight of each criterion is calculated with the help of AHP. In this regard, the following steps are taken.
Method: In this research, first, a set of criteria for evaluating data governance is extracted from the literature, and according to the structure of the problem and the opinion of experts, a hierarchical structure is developed for evaluating data governance. Then the evaluation method is established using the proposed structure and a hybrid approach based on Analytic Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). In the following, the proposed approach is used in a case study in the food industry.
In the evaluation method, first, the weight of each criterion is calculated with the help of AHP. In this regard, the following steps are taken.
- Form a hierarchy
- For the elements of each level of the hierarchy, perform pairwise comparisons according to the expert opinion.
- Calculate the inconsistency rate for each matrix of pairwise comparisons.
- If the inconsistency rate for the matrix was more than 0.1, review the values of the paired comparisons of that matrix.
- Calculate the relative weight of the elements corresponding to each matrix of pairwise comparisons.
- The product of the relative weight of each criterion and the relative weight of all elements related to it, at all higher levels of the hierarchy, gives the final weight of that criterion.
- Now, with the help of the weights calculated for each criterion and using the TOPSIS method, the alternatives will be ranked. The TOPSIS method is based on choosing the alternative that has the smallest distance from the positive ideal solution and the largest distance from the negative ideal solution. In this method, it is assumed that there are m alternatives (organizations) that must be evaluated based on n criteria. The steps of this method are as follows.
- Evaluate the alternatives with respect to each criterion according to the expert opinion.
- Normalize the decision matrix so that the data are on the same scale.
- Obtain the normalized weighted decision matrix by multiplying each component of the normal matrix by the weight of similar criteria.
- Calculate positive ideal and negative ideal solutions.
- Calculate the distance of each alternative from the ideal positive and ideal negative solutions.
- Obtain the closeness coefficient of the alternatives.
- Rank the alternatives in decreasing order of the closeness coefficient.
- Finally, the proposed evaluation method is used to evaluate data governance in five organizations active in the food industry.
Findings: According to the results of this research, data governance can be evaluated at the first level from three different dimensions, which are data quality, internal organizational effects, and external organizational effects. Then, at the second level, different criteria are considered for each dimension of data governance. Data quality evaluation criteria include data accuracy, data completeness, data consistency, data availability, data timeliness, and data uniqueness. The data accuracy measure refers to issues such as the percentage of incorrect information, the percentage of the need for manual corrective actions on the data, and the percentage of change in the retrieval of incorrect information after the implementation of data governance. The data completeness criterion seeks to ensure the completeness of various dimensions of information that the organization must use in its business line, and is related to issues such as the percentage of information filled in the required fields, the percentage of usable information, and the percentage of incomplete information. Data consistency refers to ensuring that the data is consistent and aligned with the policies, rules and values set for the data in the business. Data availability seeks to assess the time the business group has access to critical information and data elements.
Data timeliness refers to the degree to which the data represents reality at a particular point in time.
Data uniqueness means that no information item is recorded more than once in the data set.
The second dimension of data governance evaluation focuses on its internal organizational effects,andthe main criteria in this dimension are data governance efficiency, data governance productivity, and business cost savings. These criteria seek to evaluate the level of involvement, participation and impact of data governance in the organization. Among the important things in evaluating the efficiency of data governance are the number of business lines, functional areas, system areas, project teams, and other parts of the organization that have come together to support monitoring and providing resources for data governance, and in addition, categorizing and tracking the status of all issues that fall within the scope of data governance tasks. The data governance productivity considers the impact of data governance in relation to the amount of support and investment in this area, and includes issues such as the amount of reduction in resources required to coordinate members, products and other entities in data systems, the amount of reduction in work required to solve existing data problems, the percentage of projects or initiatives within the organization that have been identified and eliminated as redundant by the data governance program, and the number of redundant systems eliminated in order to create a single definition of customer, product, or other master data. Finally, the cost savings measure reflects the business value of data governance in terms of internal organizational impacts.
The third dimension of data governance evaluation considers the effects that go beyond the internal boundaries of the organization and affect the entire business of the organization. The criteria considered in this dimension include obtaining and improving customer satisfaction, complying with laws and creating business opportunities, which express the main motivations and drivers of the organization to adopt data governance in the current competitive environment. The customer satisfaction criterion measures the fruit of the efforts made to govern and manage data and turn it into a real business value. On the other hand, there are laws and regulations that are defined in relation to data and depending on the type of business at different national, regional and international levels, and failure to comply with them, in addition to monetary fines, will sometimes result in the suspension or even termination of the organization's business. Therefore, the level of compliance with laws is one of the key criteria in the evaluation of data governance from the perspective of external organizational effects. Finally, it is expected that high-quality data along with analysis and reporting systems will lead to informed decisions and data-driven insights and provide new business opportunities for the organization, which is the subject of the last criterion in this dimension.
Finally, five organizations active in the food industry were examined from the perspective of data governance. According to the information collected from these organizations and using expert opinion, pairwise comparisons were made at different levels of the proposed hierarchy. Then, using AHP, the weight of each dimension and criteria was calculated. According to the results, it can be seen that the external organizational effects is the most important dimension of data governance evaluation in organizations. In addition, customer satisfaction was chosen as the most important evaluation criterion, and compliance with laws and productivity were placed in the next positions. Then, the solutions and the distance of each organization from these solutions were calculated. studied organizations were scored based on the data governance criteria on a scale between zero and ten, and using the TOPSIS method, ideal positive and ideal negative Afterwards, the closeness coefficient and accordingly the rank of each organization was obtained.The results show that the third organization has the best performance in the field of data governance among other organizations, and
the second and fourth or ganizations are placed in the next places with a slight difference from each other.
The fifth organization has a much weaker performance and the first organization is in the last place by a large margin. These results emphasize the applicability of the proposed approach for evaluating data governance and show the steps to perform such an evaluation in a case study in the field of food industry. Such an evaluation in the target organizations can be used as a measure to determine the current state of data governance on the one hand, and on the other hand, it can be used to set goals to reach the desired state in data governance. Moreover, considering the comprehensive and general nature of the proposed approach, it enables its application in other organizations, regardless of their size and type, which is one of the advantages of this approach.
Conclusion: The volume of data is exploding in the last decade and its complexity is continuously increasing. Moreover, organizations have become more adept at using data, which has created new demands that require different methods to combine, change, store and present information. Leading organizations are finding that traditional solutions for data management are becoming more expensive and unable to truly manage the business. Therefore, organizations need to solve these data problems in another way and by implementing an effective data governance. Data governance, by monitoring data quality and aligning it with business goals, is one of the causes of internal organizational changes, such as increased productivity. It has external impacts like increasing customer satisfaction and creating new business opportunities. Therefore, organizations need to use, implement, and evaluate data governance in their business to maintain competitive advantage and comply with laws and regulations. The present study tried to provide an applicable approach to evaluate data governance in organizations. For this purpose, the dimensions of data governance and different criteria for their evaluation were determined using the literature review and the opinion of experts. Then, a hierarchical structure was proposed to evaluate data governance. This structure considers data governance from the three dimensions of data quality, internal organizational effects and external organizational effects of data governance. In the following, for each of these dimensions and depending on their nature, different criteria were introduced and explained. Then the evaluation method was developed based on the obtained structure and using a hybrid AHP and TOPSIS approach. In the next step, the proposed approach was used in a case study to evaluate data governance in five organizations active in the food industry. This study, while showing the implementation steps of the proposed approach, specifies its applicability and generalizability in other organizations. In addition, the results of this evaluation can help organizations to improve the state of data governance and while ensuring customer satisfaction and compliance with laws in the field of data, provide a platform for organizational excellence and new business opportunities.
Professor Saleh Rahimi, Ms Fatemeh Rahimi, Samira Daniali,
Volume 9, Issue 3 (10-2022)
Volume 9, Issue 3 (10-2022)
Abstract
Purpose: Due to increasing the amount of information and the importance of applying images in various fields, the significance of visual literacy is obvious and research showed that visual literacy has a positive effect on learning. So, the purpose of this study was to determine the importance of visual literacy and to identify the necessity of its use in education and learning, as well as to dictate the components of visual literacy to improve learning.
Methodology: Using the library method and utilizing descriptive research method, the literature in the field of visual literacy has been reviewed
Findings: Visual literacy is typically considered as an ability to evaluate, analyze and interpret the meanings of images and their use, also as a main concept is contemplated.
Conclusion: Visual literacy standards help us study, analyze, understand, and recognize visual elements based on a reasonable and pre-defined framework. It makes people benefit more appropriately from information resources in the form of symbols and images. The concept of visual literacy is evolving and requires more advanced tools. Therefore, students must be acquainted with the tools of this technique.
Methodology: Using the library method and utilizing descriptive research method, the literature in the field of visual literacy has been reviewed
Findings: Visual literacy is typically considered as an ability to evaluate, analyze and interpret the meanings of images and their use, also as a main concept is contemplated.
Conclusion: Visual literacy standards help us study, analyze, understand, and recognize visual elements based on a reasonable and pre-defined framework. It makes people benefit more appropriately from information resources in the form of symbols and images. The concept of visual literacy is evolving and requires more advanced tools. Therefore, students must be acquainted with the tools of this technique.
Samira Daniali, Nosrat Riahinia, Hamzehali Nourmohammadi, Ali Azimi, Omid Safarzadeh,
Volume 10, Issue 2 (9-2023)
Volume 10, Issue 2 (9-2023)
Abstract
purpose: Future research is about identifying, devising, presenting, testing and evaluating possible and probable futures in order to choose the preferred futures based on the values of the society and help to build the most desirable future. The production of science and technology is the most important factor in maintaining the survival, independence and progress of the country and a serious tool for competition in different world arenas. Based on this, the aim of the current research is to identify the factors affecting the growth of scientific products in the field of nuclear science and technology.
Methodology: The method of conducting this research is mixed and exploratory. In the first step, in order to extract the effective factors on the growth of scientific productions in the field of nuclear science and technology, research literature was studied in various sources such as domestic and foreign articles, internet sites, notes, newspapers, etc. And in the next step, interviews were conducted with subject experts to design the questionnaire. The mentioned questionnaire was given to three professors for the pre-examination and was edited based on their suggestions. Finally, after re-studying the theoretical foundations of related researches and applying the opinions of the professors, the questionnaire was edited and sent to the Delphi panel for answering. The statistical population of the present research in the Delphi panel is 13 subject experts in the field of nuclear sciences. To identify and select the statistical sample, the snowball sampling method was used.
Findings: Finally, the results showed that 32 main factors affect the growth of scientific productions in the field of nuclear science and technology. These factors were placed in 5 general categories. Among these 32 factors, 8 factors are related to experimental factors, 7 factors are related to managerial factors, 7 factors are related to cultural and social factors, 6 factors are related to political factors and finally 4 factors are related to financial factors. The Delphi process was completed in three rounds. Every factor that scored above 3 in the third round of Delphi was selected and ranked as an influential factor in its group. Finally, 23 factors managed to score above 3. Of the 23 factors that managed to get a score above 3, 8 factors are related to education, 6 factors are related to social and cultural factors, 4 factors are related to managerial factors, 3 factors are related to political factors, and 2 factors are related to financial factors. All factors related to education managed to get a score above 3, which shows the high impact of education on the growth of scientific productions in the field of nuclear science and technology in the future. The educational factors affecting the future growth of scientific productions in the field of nuclear science and technology are respectively: Increasing the training of laboratory skills (with 4.84 points), increasing the connection between education and research centers with the nuclear industry (with 4.1 points), paying attention to innovation and scientific discoveries in the country (with 3.85 points), strengthening the cycle of science and technology (with 3.75 points), designing specialized training courses (with 3.6 points), increasing scientific cooperation with prominent domestic and foreign scientists in this field (with 3.56 points), improving and improving the performance of the higher education system (with 3.31 points), more access to information sources of other countries in the field Nuclear Science (with 3.2 points)
Conclusion: The results of the future study of factors affecting the growth of nuclear science and technology products showed that education is the most influential factor in the upward growth process of products in this field. Therefore, it is necessary to make necessary policies in the country's education sector to achieve this goal. In general, since future studies provide a structured opportunity to look into the future and examine the role of effective factors in creating the future, it makes it possible to create a favorable perspective for decision makers and policy makers. By identifying and creating new capacities and capabilities, new horizons make it possible to take advantage of opportunities in the future. Moreover, with this approach, the problems and inadequacies caused by the future conditions can be counted and it will be possible to fix them.
Methodology: The method of conducting this research is mixed and exploratory. In the first step, in order to extract the effective factors on the growth of scientific productions in the field of nuclear science and technology, research literature was studied in various sources such as domestic and foreign articles, internet sites, notes, newspapers, etc. And in the next step, interviews were conducted with subject experts to design the questionnaire. The mentioned questionnaire was given to three professors for the pre-examination and was edited based on their suggestions. Finally, after re-studying the theoretical foundations of related researches and applying the opinions of the professors, the questionnaire was edited and sent to the Delphi panel for answering. The statistical population of the present research in the Delphi panel is 13 subject experts in the field of nuclear sciences. To identify and select the statistical sample, the snowball sampling method was used.
Findings: Finally, the results showed that 32 main factors affect the growth of scientific productions in the field of nuclear science and technology. These factors were placed in 5 general categories. Among these 32 factors, 8 factors are related to experimental factors, 7 factors are related to managerial factors, 7 factors are related to cultural and social factors, 6 factors are related to political factors and finally 4 factors are related to financial factors. The Delphi process was completed in three rounds. Every factor that scored above 3 in the third round of Delphi was selected and ranked as an influential factor in its group. Finally, 23 factors managed to score above 3. Of the 23 factors that managed to get a score above 3, 8 factors are related to education, 6 factors are related to social and cultural factors, 4 factors are related to managerial factors, 3 factors are related to political factors, and 2 factors are related to financial factors. All factors related to education managed to get a score above 3, which shows the high impact of education on the growth of scientific productions in the field of nuclear science and technology in the future. The educational factors affecting the future growth of scientific productions in the field of nuclear science and technology are respectively: Increasing the training of laboratory skills (with 4.84 points), increasing the connection between education and research centers with the nuclear industry (with 4.1 points), paying attention to innovation and scientific discoveries in the country (with 3.85 points), strengthening the cycle of science and technology (with 3.75 points), designing specialized training courses (with 3.6 points), increasing scientific cooperation with prominent domestic and foreign scientists in this field (with 3.56 points), improving and improving the performance of the higher education system (with 3.31 points), more access to information sources of other countries in the field Nuclear Science (with 3.2 points)
Conclusion: The results of the future study of factors affecting the growth of nuclear science and technology products showed that education is the most influential factor in the upward growth process of products in this field. Therefore, it is necessary to make necessary policies in the country's education sector to achieve this goal. In general, since future studies provide a structured opportunity to look into the future and examine the role of effective factors in creating the future, it makes it possible to create a favorable perspective for decision makers and policy makers. By identifying and creating new capacities and capabilities, new horizons make it possible to take advantage of opportunities in the future. Moreover, with this approach, the problems and inadequacies caused by the future conditions can be counted and it will be possible to fix them.
Abolghasem Karimi, Alireza Rousta, Majid Ahmadi, Saeid Daniali,
Volume 11, Issue 1 (6-2024)
Volume 11, Issue 1 (6-2024)
Abstract
Information search strategies change rapidly in continuous mode, and successive searches gradually teach the user what can be retrieved inside the system. Users must be able to interact with the system appropriately to achieve their information needs. The information revolution is not a new issue, but understanding information seeking behavior is important and vital in this era. In future projects, extraordinary efforts should be made to create intelligent systems. Therefore, success or failure in this matter is not the responsibility of the new information technology, but it requires awareness of human needs and his behavior to obtain information. Therefore, in the companies based in Pardis Technology Park, according to the technology-oriented approach and innovation, it is necessary to pay attention to the issue of market information learning and joint innovative capacities to improve the organization's performance. Generally, because the environment and technology are constantly and rapidly changing, and specifically, the demographic characteristics of customers and their expectations undergo changes and transformations, Certainly, in order to have a successful presence in the national and international arena and their dynamism, as well as greater adaptation to environmental changes, these companies should aim to activate their potentials through improving the performance of the organization. In fact, this research seeks to answer the question of what is the role of explaining the effect of market information learning ability and joint innovative capacities on the organization's performance with an information approach?
Methods and Materoal
This research is based on the applied purpose and according to the descriptive type of correlation, according to the model, we should use the structural equation modeling method. The statistical community of the research is top and middle managers of companies that are members of Pardis Technology Park in Tehran. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed by available sampling method and 387 questionnaires were collected in 50 companies. The data collection method of this research was done by library method and using books and articles, and questionnaire was used in the field method. To measure the variable of market information learning ability with 7 items, internal learning ability with 10 items, relational learning ability with 7 items and administrative innovation with 6 items from Teece et al., 1997; Weerawardena et al., 2015; and to measure the variable of service innovation with 4 items and organization performance with 5 items from Thakur & Hale, 2013 questionnaire; and to measure the variable of shared innovative capacities with 3 items, Oly Ndubisi et al., 2019 questionnaire was used.
Resultss and Discussion
Demographic characteristics of the sample include gender, age and education. In the method of structural equation modeling, the fit of the model is checked to ensure the accuracy and correctness of the findings before implementing the model to test the hypotheses. Also, Cronbach's alpha indices of combined reliability of average variance were extracted and the coefficient of determination was used to measure the model. The average values of the extracted variance of all 7 model structures are at the optimal level. The amount of Cronbach's alpha and composite reliability is for all model constructs, so the questionnaire has good and acceptable reliability. The amount of Cronbach's alpha and combined reliability for all model constructs is more than 0/7, so the questionnaire has acceptable and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. Confirmatory factor analysis is used to measure the reliability and validity of the measurement scale. The final results of the confirmatory factor analysis are reported in Table No. 4. Factor loadings greater than 5% have good validity. Figure 1, shows the confirmatory factor analysis for the whole model. Figure 2, shows the analysis of significant coefficients for the whole model. Since all the numbers on the paths are above 1/96%, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. The GOF criterion was used for the overall fit of the model, Since three values of 0/01, 0/25 and 0/36 are determined as weak, medium and strong values for GOF and on the other hand, the coefficient is in a good condition (0/598), Therefore, the results show that the fit of the model in the statistical population of the research is appropriate. Also, the t-test for all hypotheses is greater than 1/96. Therefore, with 95% confidence, the relationship between the variables is significant.
Conclusion
The present research was done by explaining the effect of market information learning ability and joint innovative capacities on the performance of the organization with an information approach. Organizational performance is a valuable activity at the community level. It also has a fundamental role in the economy and is considered as a useful tool to achieve economic growth and benefits of the organization. In fact, it is like an umbrella that includes all concepts related to the success and activities of the entire organization. In this research, 7 hypotheses were tested and the results of the hypothesis analysis indicate that the ability to learn market information plays a role in the internal learning ability (0/945) and the ability to learn interfaces (0/785) and internal learning ability (0/220) and interface learning ability (0/662) have been effective on administrative innovation. Also, administrative innovation has had an effect on the organization's performance (0/488), and shared innovative capacities have a significant effect on service innovation (0/904). Finally, service innovation has played a role in the organization's performance (0/590).
Methods and Materoal
This research is based on the applied purpose and according to the descriptive type of correlation, according to the model, we should use the structural equation modeling method. The statistical community of the research is top and middle managers of companies that are members of Pardis Technology Park in Tehran. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed by available sampling method and 387 questionnaires were collected in 50 companies. The data collection method of this research was done by library method and using books and articles, and questionnaire was used in the field method. To measure the variable of market information learning ability with 7 items, internal learning ability with 10 items, relational learning ability with 7 items and administrative innovation with 6 items from Teece et al., 1997; Weerawardena et al., 2015; and to measure the variable of service innovation with 4 items and organization performance with 5 items from Thakur & Hale, 2013 questionnaire; and to measure the variable of shared innovative capacities with 3 items, Oly Ndubisi et al., 2019 questionnaire was used.
Resultss and Discussion
Demographic characteristics of the sample include gender, age and education. In the method of structural equation modeling, the fit of the model is checked to ensure the accuracy and correctness of the findings before implementing the model to test the hypotheses. Also, Cronbach's alpha indices of combined reliability of average variance were extracted and the coefficient of determination was used to measure the model. The average values of the extracted variance of all 7 model structures are at the optimal level. The amount of Cronbach's alpha and composite reliability is for all model constructs, so the questionnaire has good and acceptable reliability. The amount of Cronbach's alpha and combined reliability for all model constructs is more than 0/7, so the questionnaire has acceptable and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. Confirmatory factor analysis is used to measure the reliability and validity of the measurement scale. The final results of the confirmatory factor analysis are reported in Table No. 4. Factor loadings greater than 5% have good validity. Figure 1, shows the confirmatory factor analysis for the whole model. Figure 2, shows the analysis of significant coefficients for the whole model. Since all the numbers on the paths are above 1/96%, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. The GOF criterion was used for the overall fit of the model, Since three values of 0/01, 0/25 and 0/36 are determined as weak, medium and strong values for GOF and on the other hand, the coefficient is in a good condition (0/598), Therefore, the results show that the fit of the model in the statistical population of the research is appropriate. Also, the t-test for all hypotheses is greater than 1/96. Therefore, with 95% confidence, the relationship between the variables is significant.
Conclusion
The present research was done by explaining the effect of market information learning ability and joint innovative capacities on the performance of the organization with an information approach. Organizational performance is a valuable activity at the community level. It also has a fundamental role in the economy and is considered as a useful tool to achieve economic growth and benefits of the organization. In fact, it is like an umbrella that includes all concepts related to the success and activities of the entire organization. In this research, 7 hypotheses were tested and the results of the hypothesis analysis indicate that the ability to learn market information plays a role in the internal learning ability (0/945) and the ability to learn interfaces (0/785) and internal learning ability (0/220) and interface learning ability (0/662) have been effective on administrative innovation. Also, administrative innovation has had an effect on the organization's performance (0/488), and shared innovative capacities have a significant effect on service innovation (0/904). Finally, service innovation has played a role in the organization's performance (0/590).
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