1- University of Zanjan
2- University of Zanjan , Tahmasebihossein@znu.ac.ir
3- University of Kharazmi
2- University of Zanjan , Tahmasebihossein@znu.ac.ir
3- University of Kharazmi
Abstract: (262 Views)
Undoubtedly, the development of tourism in any region requires a precise identification of the area and the provision of facilities and services needed by tourists, which is essential for the purpose of planning at all levels in order to achieve the successful development of tourism. This research deals with the pathology of service provision and prioritization of tourist destinations in terms of tourism potential in Zanjan province. The research was a combination of qualitative and quantitative, which was the method of collecting information in the form of interviews and questionnaires. In order to analyze the interviews from MaxQuda, the hierarchical analysis model was used to evaluate the criteria and the geographic model was used for the geographical distribution of tourist destinations. According to the findings of the research, Zanjan province, despite having suitable capacities for tourism, suffers from many problems such as lack of facilities, instability in policies to improve the quality of tourism services, and lack of management and planning in tourism development, and has not yet enjoyed proper progress in this field. The low general level of services and inconsistency in planning and different views on tourism are the two main problems of the tourism services sector in Zanjan province. But according to the geographical distribution, tourist destinations: Soltanieh dome, gen chimneys, Angoran mine, Oljaito ecotourism resort, Soltanieh ecotourist resort, boutique hotel, Zulfaqari mansion, El Daghi, Seyed Mohammad bridge, Zanjan Jame Mosque, Khedevi house, colorful mountains in the first cluster This means that the tourist destinations in question are surrounded by high capabilities and more population, which should be placed as priority areas in the planning and development of services.
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